• Deployment of a new CRM team and all the concepts of operations, flow and analysis.• Management of the performance of organic and non-organic sales channels (e-mail, push, SMS, telesales, social campaigns and the media partners).• Development of all the clusters and client profiles to the CRM program campaign.• Building all the strategy of the automated, triggered and personalized campaigns based on the omnichannel experience, making the client navigate on all the business units of the group, integrating the driven communication channels like e-mail, SMS, mobile and web browser notification, social media and voicer.• Development of a new personalized sales concept based on the context of the experience of the client, offering the correct product, at the right moment and with the best channel to the client.• Campaigns based on predictive analysis and behavioral scores.• Building the execution planning of a grossery web store, crossing the data with the traditional retail.• Improvement of all the strategy of quality and deliverability certification (Return Path) of the e-mail marketing program.

• Responsible to build the implementation of the triggered and personalized campaigns taking in consideration the B2B client's life cycle, working from the phase of entrance to the churn.• Planning and implementation of the service channel with the special customer portfolio, working on relationship, reduction of churn and sales increment, exploring the multichannels like SMS, e-mail, human chat, chatbot, recorded message and active phone contact.• Leadership and improvement of sales labs and research along with contact center suppliers.• Analysis and report building of developed actions to the stakeholders.

• Responsible for placing the brand in the digital environment, redesigning the website, monitoring the campaign performance and inbound marketing concept.• Marketing research and the management of the marketing plan, considering the budget.• Identifying and creating the personas for the business units.• Partnership with companies from other segments, to build up business.• Implementation of the corporate intranet channel along the HR area.• Execution and structure of the main marketing KPIs.

• Coordinating the CRM performance and creative team.• Database management system strategies for multichannel marketing actions (e-mail marketing, Facebook Ads, Google Adwords and portals).• Monitoring the main KPIs like ROI, CPC, CPA, CTR, CTOR, CAC, NPS and EBITDA.• Business opportunity negotiations to make marketing campaign.• Development of the remarketing campaigns.

• Improvement of marketing campaigns, based on the commercial negotiation.• Analysis of the results from the main sales and marketing performance KPIs.• Seeking for sales performance partners, negotiating their commission and managing the wallet.• Consumer behavioral studies with the Business Intelligence department to create marketing actions. • Building all the strategies of the automated, triggered and personalized campaigns, offering the best product, at the best moment to the client.

• Development of the communication channels, like the social profiles, press, website and partners.• Responsible for manage the advertising agencies to create the press graphic material, press releases, and to build the new website, considering the user experience.• Managing some events, like business fairs and launching products.

• Internal and external corporate communications.• Business events and fairs managing all the process with the suppliers.• Logistics control of the promotion material, coordinating the stock.• Design of graph and digital material for endomarketing, trainings and internal communications.