“Unless someone like you cares a whole awful lot, Nothing is going to get better. It's not.” ― Dr. Seuss, Experience has taught me that people will always be turned off by the words 'will' and 'probate' and I would have to present the topic from a different angle if it was ever to feel any better. It led me to develop Legal Love Letters as a brand and change the way my business shows up and stands out in the will writing world. Legal Love Letters is a big deal and not just a pretty pink name. It's the first memorable will writing brand created specifically to help people feel better about a topic that usually scares the pants off them.Those I speak to now are curious about Legal Love Letters and definitely aren't afraid of the conversation before it's even begun! Instead, people want to know more and I can see the cogs whirring as they consider how Legal Love Letters makes them feel. Legal Love Letters™ is the new branding style of WillandProbate.com and exists with the aim of creating a pleasant shift in the way we feel about wills and what we are *really* saying when we write one.I work closely with my clients to create a clear plan that succeeds for everyone involved in terms of love and legacy. Although they're practical legal documents, when you think it through, a will is also very much about the people and causes we feel affection for. Would you leave what you've worked hard for to somebody you dislike? Probably not.With this in mind I think it's pretty safe to say that they aren't just about the money, they're more about love and appreciation: a Legal Love Letter. Doesn't that feel nicer already?For around 20 years, I've enjoyed and created tens of thousands of conversations about love, death & money with people from all walks of life, through personal consultations and public presentations. Those very conversations have taught me so much about how people feel when it comes to thinking about wills. Ultimately, I've learned that they're more about love than money. I'm always looking for ways to improve each aspect of the client experience and believe it can and should feel much better than it does across the industry in general. I invite you to think about wills from another perspective - as a legal love letter. Why? Because we have an emotional connection to the people and causes we include in a will - a special affection. Love. www.LegaLoveLetters.com