Will A. Email and Phone Number
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Will A. personal email
Will A. phone numbers
Product and brand evangelist translating value into compelling narratives that rapidly position companies into market leaders and formidable challengers. I've enjoyed GTM leadership roles across multiple pillars of cybersecurity including threat intelligence, identity security, cyber insurance and more. Select career highlights for both in-house roles and agency work include: - Led go to market for Coalition Control, an attack surface monitoring (ASM)-based command center for Coalition cyber insurance, generating over 3,000 in-market leads per month - Led core marketing functions leading to three exits: MaxCDN (StackPath), SecurityTrails (RecordedFuture) and Oort (Cisco)- Generated over $500 million of earned media value for client, TomTom, by developing a high-visibility direct-to-consumer content platform.- Led go to market, naming and launch for threatYeti, a threat intelligence platform for domain and IP threat research from alphaMountain, growing community to over 1,500 intelligence analysts in under 12 months. Core strengths include:C-Suite & Board Reporting Marketing Strategy & ExecutionBrand PositioningGo to Market StrategyMedia & Analyst RelationsSales Enablement & TrainingVendor & Budget Management Let's connect!
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Head Of MarketingAlphamountain.Ai Jan 2023 - PresentSalt Lake City, Ut, UsLeading all marketing efforts for threat intelligence startup including product marketing, partner GTM, content and events. Responsible for budgeting and strategy as well as execution of demand generation, sales enablement and communications.Reporting to CEO, brought to market the company’s SaaS intelligence offering including platform naming, positioning, product announcements and demos.Generating a consistent cadence of topical content targeted at security analysts, architects and product managers.Representing company in speaking engagements at global conferences including InfosecurityEurope and various partner engagements and digital events.
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AdvisorPlurilock Aug 2023 - PresentVictoria, Bc, CaMember of the Information Security Advisory Council helping this diversified public cybersecurity company leverage brand positioning and business development opportunities. Working directly with the executive team to facilitate growth in their technology portfolio. -
Principal ConsultantCmd+Ctrl Sep 2022 - PresentHigh-impact fractional marketing leader running content, campaigns, branding and marketing operations for clients in network security, threat intelligence and SMB SaaS. Highlights include:- Clarified, rationalized and sold-in new GTM positioning for public network security company. Delivered content and sales enablement for global sales team to expand into new markets with crisp messaging and clear communication of value. Work was used across all of company's rebranding efforts, leading to a debut at RSA conference and continued through subsequent webinars and published thought leadership pieces.- Repositioned startup SaaS platform from niche player into broader SMB sales and marketing platform. Led product development x vision alignment and GTM strategy resulting in 55% ARR growth in under 6 months. -
MarketingNodcards Sep 2022 - PresentSanta Ana, Ca, Us -
Vp Of MarketingOort Dec 2021 - Sep 2022Boston, Ma, UsRepositioned the company from third-party access management into a category creator for Identity Threat Detection and Response with participation from leading identity analysts at G2 and Gartner. Developed thought leadership for SOC and IAM buyers and moved the buyer personas from the CIO and into the CISO organization. -
Senior Manager, Product Marketing (Security)Coalition, Inc. Mar 2021 - Dec 2021San Francisco, California, UsProduct owner, marketing, positioning, and go-to-market (GTM) for Coalition's cybersecurity offerings including Coalition Control, a SaaS cybersecurity platform for risk management and attack surface monitoring. Led co-marketing efforts with partners including Okta, SentinelOne, Malwarebytes, and more. -
Product MarketingSecuritytrails 2018 - Sep 2020Los Angeles, California, UsLed product marketing to security analysts, threat researchers, SOCs and CISOs including SurfaceBrowser, API, Feeds, and Attack Surface Reduction SaaS products. Managed communications to a community of over 30,000 members with monthly newsletters, product updates, and use cases. -
Head Of Product MarketingStackpath Feb 2016 - Aug 2017Dallas, Tx, UsReported to COO and led go-to-market launch of Infrastructure as a Service platform with integrated CDN, WAF and DDoS protection. Developed product positioning around developer-friendly platform for "security, speed and scale." Developed product marketing collateral including public website content, UX and scanning tool for free cybersecurity analysis by URL, DNS and SSL lookup. Created quarterly board presentations for C-suite and department leaders. Led global team across content, digital, demand generation, managed PR agency, analyst relations and a full suite of integrated marketing activities resulting in tens of thousands of new customers in under 18 months. -
Interim CmoStackpath Mar 2015 - Feb 2016Dallas, Tx, UsBegan as a consultant at MaxCDN, working with the executive team to develop product and brand positioning, mission, vision, values, and marketing communications. Served as interim CMO when company was acquired, leading a diverse team of 7 into the next phase of hypergrowth.
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Agency Ceo & Co-FounderWanderlust Media Apr 2004 - Feb 2014Co-founded digital agency delivering products and campaigns to Fortune 1000 technology clients. Developed global content marketing and digital product platform for clients and partners including MTV, TomTom, Garmin, MiTAC USA, Universal Studios, PieTown Productions and more. Created NavTones product downloadable celebrity voices for GPS, leading product development media campaigns and worldwide marketing and distribution through Amazon, CostCo, and ecommerce.
Will A. Skills
Will A. Education Details
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University Of Southern CaliforniaBachelor Of Arts - Ba -
San José State UniversityCybersecurity & Privacy
Frequently Asked Questions about Will A.
What company does Will A. work for?
Will A. works for Alphamountain.ai
What is Will A.'s role at the current company?
Will A.'s current role is Startup Leader & Board Advisor || Technology & Data.
What is Will A.'s email address?
Will A.'s email address is wi****@****nes.com
What is Will A.'s direct phone number?
Will A.'s direct phone number is +132330*****
What schools did Will A. attend?
Will A. attended University Of Southern California, San José State University.
What are some of Will A.'s interests?
Will A. has interest in Civil Rights And Social Action, Education.
What skills is Will A. known for?
Will A. has skills like Entertainment, Social Media Marketing, Marketing, Entrepreneurship, E Commerce, Social Media, Digital Marketing, Digital Media, Mobile Applications, Marketing Strategy, Digital Strategy, Strategy.
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