Will A. Email & Phone Number

Salt Lake City, Ut, Us

Leading all marketing efforts for threat intelligence startup including product marketing, partner GTM, content and events. Responsible for budgeting and strategy as well as execution of demand generation, sales enablement and communications.Reporting to CEO, brought to market the company’s SaaS intelligence offering including platform naming, positioning, product announcements and demos.Generating a consistent cadence of topical content targeted at security analysts, architects and product managers.Representing company in speaking engagements at global conferences including InfosecurityEurope and various partner engagements and digital events.

Victoria, Bc, Ca

Member of the Information Security Advisory Council helping this diversified public cybersecurity company leverage brand positioning and business development opportunities. Working directly with the executive team to facilitate growth in their technology portfolio.

High-impact fractional marketing leader running content, campaigns, branding and marketing operations for clients in network security, threat intelligence and SMB SaaS. Highlights include:- Clarified, rationalized and sold-in new GTM positioning for public network security company. Delivered content and sales enablement for global sales team to expand into new markets with crisp messaging and clear communication of value. Work was used across all of company's rebranding efforts, leading to a debut at RSA conference and continued through subsequent webinars and published thought leadership pieces.- Repositioned startup SaaS platform from niche player into broader SMB sales and marketing platform. Led product development x vision alignment and GTM strategy resulting in 55% ARR growth in under 6 months.

Santa Ana, Ca, Us

Boston, Ma, Us

Repositioned the company from third-party access management into a category creator for Identity Threat Detection and Response with participation from leading identity analysts at G2 and Gartner. Developed thought leadership for SOC and IAM buyers and moved the buyer personas from the CIO and into the CISO organization.

San Francisco, California, Us

Product owner, marketing, positioning, and go-to-market (GTM) for Coalition's cybersecurity offerings including Coalition Control, a SaaS cybersecurity platform for risk management and attack surface monitoring. Led co-marketing efforts with partners including Okta, SentinelOne, Malwarebytes, and more.

Los Angeles, California, Us

Led product marketing to security analysts, threat researchers, SOCs and CISOs including SurfaceBrowser, API, Feeds, and Attack Surface Reduction SaaS products. Managed communications to a community of over 30,000 members with monthly newsletters, product updates, and use cases.

Dallas, Tx, Us

Reported to COO and led go-to-market launch of Infrastructure as a Service platform with integrated CDN, WAF and DDoS protection. Developed product positioning around developer-friendly platform for "security, speed and scale." Developed product marketing collateral including public website content, UX and scanning tool for free cybersecurity analysis by URL, DNS and SSL lookup. Created quarterly board presentations for C-suite and department leaders. Led global team across content, digital, demand generation, managed PR agency, analyst relations and a full suite of integrated marketing activities resulting in tens of thousands of new customers in under 18 months.

Dallas, Tx, Us

Began as a consultant at MaxCDN, working with the executive team to develop product and brand positioning, mission, vision, values, and marketing communications. Served as interim CMO when company was acquired, leading a diverse team of 7 into the next phase of hypergrowth.

Co-founded digital agency delivering products and campaigns to Fortune 1000 technology clients. Developed global content marketing and digital product platform for clients and partners including MTV, TomTom, Garmin, MiTAC USA, Universal Studios, PieTown Productions and more. Created NavTones product downloadable celebrity voices for GPS, leading product development media campaigns and worldwide marketing and distribution through Amazon, CostCo, and ecommerce.

Bachelor Of Arts - Ba

Master Of Science - Ms, Informatics, Cybersecurity & Privacy