Will Andrews Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Washington Dc Area, Us

Charleston, South Carolina, Us

Develop the go to market strategy for Blackbaud’s portfolio of online fundraising and marketing solutions. This includes defining the segmentation, value proposition, positioning, and pricing for each product.

Independent consultant offering creative sales solutions and SAAS integrations. This includes sale process definitions, data modeling and loading, and Salesforce setup and administration. Experience developing 3rd party integrations using Zapier and tools such as Spotio and Mulesoft.

Austin, Texas, Us

Buzz Points is a start-up that provides community financial institutions with an innovative rewards program that connects cardholders with local businesses through points, rewards, and advertising.SVP Client Services (2015 – 2017)Director of Marketing (2014 – 2015)Launched the Client Service department, responsible for end to end delivery of Buzz Points, including data integration, cardholder marketing, local business sales, customer support, and account management. • Developed standard business processes with measurable outcomes that improved daily operations, ensured accountability, and increased client satisfaction• Elevated the Buzz Points brand by overhauling all marketing, sales, and product collateral• Improved Buzz Points consumer marketing capabilities from a single weekly email, to a fully calendarized, scalable program utilizing Marketo automation, growing total users 320% and increasing point redemptions 92% Y/Y in 2016• Increased advertising sales to local business 20% Y/Y and reduced monthly churn rate 35% Y/Y by developing a data driven go-to-market strategy for the inside sales team• Administered Salesforce from initial set-up and data load through company-wide roll-out which redefined sales processes, marketing campaign tracking, and client relationship management• Developed sweepstakes reward option, driving 69% of participants to engage with the platform for the first time in 6+ months, and boosting local business redemptions 33% M/M

Round Rock, Texas, Us

Brand / Merchandising Manager (2013-2014) – North America SMB DesktopsBrand / Merchandising Manager (2011-2013) – North America Consumer Desktops Marketing Consultant (2010-2011) – Global Marketing Strategy MBA Marketing Intern (Sum 2009) – Software & Services• Drove $1.1B in combined revenue “For Work” and “For Home” through campaigns and offers, controlling messaging and product placement both online and offline, resulting in #1 market share for SMB desktops in 2013• Coordinated the launch of 7 new products, highlighting key features and positioning each new desktop to complement the overall product line, and grew All-In-One Desktops from 13% to 25% in overall sales• Improved Net Promoter Score (NPS) through a 50% reduction in customer callbacks by leading a global rollout of a new sales floor metric and associated incentive program

Dublin 2, Ie

Manager (2005-2008) – Business Intelligence / Financial ServicesConsultant (2003-2005) – Financial ServicesAnalyst (2001-2003) – Financial Services• Proposed strategic data initiatives to improve client reporting capabilities and yield lower IT costs• Delivered custom data sourcing solutions to meet strategic business objectives and regulatory requirements by managing cross functional teams through design, testing, and implementation

Master Of Business Administration (Mba)

Bs, Computer Science