Working with an amazing team of investors and co-workers to provide software and innovative water management solutions for a global set of brands and partners. We help our clients protect their assets (i.e., guests / residents, equipment, structures), manage costs and create a more sustainable infrastructure through our VivoPoint SaaS water management platform and the development of brand standards and best practices.

Private Equity backed holding company to invest in and build new businesses in water-based industries. Growth through acquisitions, roll-ups and franchising.

true[X] (formerly known as SocialVibe) is the standard for engagement advertising. It delivers the most effective format for advertisers to truly reach and engage consumers in digital media.

- Sourced and evaluated prospective investment opportunities in consumer and B2B market segments. - Helped portfolio company secure Series B funding to develop an advertising and community platform from the ground up to serve the $400B electronic components industry.

Launched and managed the P&L for one of Yahoo!’s most strategic business ventures, taking an advertising and publisher services platform from conceptualization through beta testing and launch. Responsible for defining and implementing business strategy; including self-serve application, monetization, pricing and community development. Integrated platform with contextual advertising product and developed requirements for integration with additional Yahoo! products including search, maps, shopping, and travel applications.From 2002 - 2004, led 150+ person production team within $1B operating subsidiary (Overture) of Yahoo!. Responsible for supporting the product needs of 100,000+ advertisers by efficiently creating and reviewing marketing offers and other content solutions. Team played critical role in ensuring that a) Yahoo!’s search product is the most relevant in the industry; b) Advertisers and advertising agencies are quickly and consistently served; and c) Revenue targets are achieved through creative optimization and keyword management.From 2000-2002, led development of new business initiatives for pioneer in paid search space (GoTo.com) to extend product portfolio and diversify revenue opportunities as member of New Business Development team. Focused on identifying opportunities with advertising and commerce enablers to leverage pay-for-performance technology and services.

- Project manager in strategy and re-engineering engagements with clients in technology, consumer products and hospitality industries. Clients included Havas Interactive, Disney, House of Blues and DoubleTree Hotels.- Project leader in Andersen's development of eMergeTM, an interactive (web-based) merger & acquisition framework and tool to assist organizations efficiently manage M&A transactions.- Practice leader of Andersen’s West Coast Integrated Customer Solutions Practice – the firm’s foray into ecommerce strategy development and implementation.