Willa Strong Gerlings Email & Phone Number

As a Hospital business leader I cover 22 Hospitals in the GTA. It is a dynamic role working strategically to secure and maintain contracts within these Hospitals with our Anaesthetic medications. With my proven ability to gain access I am able to forge meaningful Interactions within the Pharmacy, Physician and Nursing teams. In addition I work within the community setting with Plastic Surgery and other non hospital surgical facilities to promote and gain business for our full product line.

Ontario, Canada

Managed the GTA and Northern Ontario. As the Provincial Sales Representative I worked closely with Marketing to activate programs that drove sales in smoking cessation. Stakeholders include Hospitals, Psychiatrists, Family health teams, and Public health clinics. 105% to objective for full product line. Able to leverage healthcare background to forge first ever industry partnership with UHN and Ontario shores.

2075 Bayview Ave, Toronto

Appointed to the Business and HR committee: volunteer position. Oversight and governance of all financial and HR matters

930 Lakefront Promenade, Mississauga

Assisted in acquisition of family business. Active involvement with inventory and consultation on new business development and sales process.

Downtown Toronto Teaching Hospitals And North York Hospital Territory

Neuroscience specialty hybrid role; worked with Psychiatrists and Family doctors in North York. Territory focused on Cymbalta and Zyprexa. Presidents Circle recognition after consistently demonstrating exceptional customer service and sales results (top 2% of the sales force).Launched Cymbalta in 2007 resulting in Territory being Number #1 territory for market share in Canada after first year, and in top 5 through 2015.Terrific experience launching Cymbalta in Depression and Anxiety indications.Ontario Service Value chain award winner-August 2014, recognized for significant ability to forge credible customer relationships with Key Opinion leaders and for being in the top 5% of sales results in Ontario.Coached and developed KOLs from Hospital teaching centers ( Sunnybrook, and North York General ) to deliver presentations to Physicians across Canada. One of the top territories in Canada for developing speakers. Strategically worked with "No see" physician KOL who sits on Canadian treatment guideline committee. Was able to access, build significant relationship and partner for speaker programs.Resulted in highly enhanced relationship with this physician and increased Cymbalta use and positioning as first line medication.Recognized for excellence in sales for Eli Lilly Canada. Appointed by senior management as ambassador for Eli Lilly worldwide executive visits to Canada. Escorted worldwide visitors through field visits, showcasing the Canadian sales process.Embraced Lilly culture by initiating and running 3 "Women's Lean In" dinners in the GTA. Dinners were designed to elevate leadership of women at Eli Lilly through sharing of best practices.Solid understanding of Health care systems and Reimbursement at the Provincial level.

3650 Danforth Avenue, Scarborough, Ontario

Neuroscience specialty, working with Community and Teaching center based Psychiatrists in downtown Toronto. Territory of 10 downtown teaching hospitals and was focused on Zyprexa and Prozac.Met or exceeded sales targets by 10% year over year. In top 5% of Territories for market share.Actively coached 12 Psychiatrist speakers from teaching centers ( UHN, CAMH- including the Clarke and Queen St. ) in delivering educational programs to promote the benefits of Zyprexa and Prozac for representatives across Canada. This resulted in increased product promotion and incremental sales. Number 1 Territory in Canada for producing and developing speakers.Launched Zyprexa in 10 downtown teaching centers and worked with Hospital Pharmacies and P and T committee to achieve formulary status. Ist Territory in Ontario to achieve Zyprexa Formulary addition in all Tier A and B hospitals, and other team members able to leverage this for respective Hospital formulary additions.Active role in attaining coverage for Zyprexa on Ontario Drug Benefit formulary through influence of Physicians and Stakeholder groups such as SSO to write letters to the Ontario government .Significant role as Liaison with community advocacy group - Schizophrenia Society of Ontario, and Mood Disorders Association of Ontario.Initiation of training program for senior sales from Eli Lilly at the Clarke Institute to enhance their scientific knowledge of Mood disorders and medications. First such unique and collaborative program with the Clarke and industry because of relationship.Spearheaded the first Women and Psychosis conference at the Clarke that disseminated high level science to Physician attendees from across Ontario.

Downtown Toronto - Hospital Territory

Key account manager for downtown Teaching Center Territory promoting Humulin, Humatrope and Prozac. ( UHN, Women's college, HSC,and Queen St. Mental health centre).Promoted Full line of Humulin Insulins and patient materials to Diabetic Nurse educators, Pharmacists and Endocrinologists. Active promotion of Prozac to Psychiatrists in Hospital and Community setting.Worked with Key members of P and T committee to achieve and Maintain formulary status of Diabetes, and Neuroscience portfolio . Strategic management of individuals involved in formulary decisions, and knowledge of longterm sales process.