Will Ayers is a Brand Storytelling and Product Marketing | AI | Cloud | Marketing Communications Strategist @ Aderant | Regions: North America, Europe, and Asia-Pacific | Ex: Global Business Marketing Manager @ Meta at Aderant. He possess expertise in brand communications, media relations, public relations, media buying, project management and 52 more skills. Colleagues describe him as "I had the pleasure of working with Will on Facebook's 2022 #BuyBlack Friday campaign. The consumer-focused experiential part of the campaign was an HBCU tour, highlighting Black entrepreneurs during Homecoming weekends at Clark Atlanta, Southern, Florida A&M universities. The campaign featured a custom AR filter, and Will served as the AR subject matter expert our team needed to bring the filter from concept to execution. In addition to his extensive technical AR knowledge, he was able to provide essential insights and connections as alum of Florida A&M. Social connections from his undergraduate career paid off in dividends during the #BuyBlack Friday campaign execution, like surfacing press/media opportunities to help increase campaign reach. Will's positive attitude and focus on outcomes makes him a great cross-functional partner, and those same assets would make him an asset to any team he joins." and "Will is a team player, passionate marketer and insightful creative technologist. He not only asks questions, but also actively seeks out the answers or proposes hypotheses. He often times predicted problems that we might encounter and documented procedural solutions to get ahead of issues for our team. When he doesn't have a skill, he acquires the necessary tools to gain that skill. He coaches, mentors, inspires those around him with his energy and curiosity. I loved working alongside Will during our time at Meta and will actively try to work with him again in the future when the opportunity arises. I welcome any questions."