Will Beeson Email & Phone Number

Los Angeles, California, United States

Main Clients: Netflix, Warner Bros. Discovery, Amazon Prime VideoClient Support: NFL, NBA, Universal Pictures, Sphere Las Vegas, Paramount GlobalManage over $2M of booked media revenue per quarter. Provide excellent client services to maintain strong partner relationship and drive incremental investment. Helping to build out internal processes, improve efficiencies and scale operations as we grow Uber's nascent ad sales business from the ground up (I joined within the first year of Uber advertising's creation).

Los Angeles, California, United States

BIGO was the World's largest mobile live streaming platform with over 400MM MAU during my tenure.- Managed a team of 10 direct reports and was globally recognized in 2022 with the Excellent Team Award- Led all content operations for the North American market responsible for growth and retention of users and creators- Planned, implemented and analyzed between 8-10 user-based growth initiatives per month, resulting in 3% increase in daily active users in 2022- Collaborated in guiding the development of new app features with global product team based in Singapore that drove 20% increase in daily active broadcasters in 2023- Analyzed large data sets daily to inform, guide and elevate existing content strategies or foster new ones

Los Angeles, California, United States

- Created new content events and initiatives as well as generated new content ideas for existing channels and verticals- Produced and completely owned events and concepts, from pre-production to execution.- Worked closely with Key Celebrities, Content Creators, Marketing, and other Users to ensure content launches were successful- Applied creativity and critical thinking to enhance content in ways that contributed to audience growth as well as Bigo Live’s overall success- Improved Bigo Live’s position by overseeing a platform-wide content programming strategy- Digested large data sets to inform and elevate existing content strategies- Created an understanding and symbiosis between broadcasters, users, and Bigo Live’s produced content- Organized a creative process, communicated their intent and progress, and measured their results against clearly communicated business outcomes

Los Angeles, California, United States

Clients supported at Conde Nast's in-house data marketing agency, CitizenNet:Lionsgate Theatrical // Ticketmaster // BuzzFeed // Live Nation // The Infatuation- Launched over 5,500 paid social campaigns across all major platforms for Fortune 500 brands- Created and pitched multi-million dollar paid social strategies to Lionsgate Theatrical team for their first PVOD release, Antebellum (2020) and Chaos Walking (2021)- Developed and drove over 6MM video views for a Twitter Live Event Q&A ("Web Carpet") for Antebellum during opening weekend- Sent clients daily, weekly and monthly campaign performance reporting, ad ops recommendations and detailed wrap reports

Los Angeles, California, United States

Fort Worth, Texas, United States

- Created and managed brand marketing strategy for all digital outlets- Responsible for curating and distributing all content across Social, Web and Email- Oversaw strategy and launch for RIDE TV’s first OTT product, RIDE TV GO, and increased subscriber growth by 2,277% YoY and decreased churn by 64% in 2018- Grew RIDE TV’s Facebook audience by 150% from 2017-2018 and Instagram by 300% in 2018 through content, advertising and influencer marketing- Managed daily relationship with external marketing agency and 20 strategic partnerships

Fort Worth, Texas, United States

- Managed content marketing across all digital platforms including: on-air promotions, social media, brand websites, OTT platform (RIDE TV GO), email, MSO/MVPDs and strategic partnerships- Pitched, developed, executed and reported on digital marketing campaigns and creative by working closely with internal departments to best leverage- Executed and reported on all paid social campaigns across all relevant social platforms

Fort Worth, Texas, United States

- Handled the VOD strategy for the award-winning, original documentary film, Horses That Heal- Oversaw analytical reporting on all marketing efforts and presented findings to senior and executive level teams- Developed new creative ideas to implement across all RIDE TV social channels (paid and organic)

Fort Worth, Texas, United States

- Manage program development, finance reports, and leadership training for collegiate chapters in Texas, Missouri, and Illinois- Create innovative content and marketing strategies for revitalizing social media presence, Facebook targeted ads, and produced HD video content for community and donor correspondence- Assist Executive Director in founding of private foundation at Paschal High School to spearhead efforts to create, execute, and deliver a departmental fundraising strategy

Dallas, Texas, United States

- Worked as an on-air host for game shows and morning talk shows for the Red Balloon Network, a full-service radio station located in Seacrest Studios at Children’s Health of Dallas- Developed and directed original programming broadcasted throughout the hospital, as well as, marketing strategies to drive patients in the hospital to the TV channel- Gained experience working with cameras, the radio soundboard, audio and on TriCaster- Interviewed Justin Timberlake, Enrique Iglesias and R5!

Bachelor Of Science - Bs, Major: Film/Television/Digital Media; Minor: General Business, 3.728 Gpa - Magna Cum Laude

Activities and Societies: Pi Kappa Phi Fraternity, Bob Bolan Leadership Scholarship Program

Cummulative Gpa: 3.93

Activities and Societies: National Honor Society (Community Service Chairman), Student Representatives, Varsity Tennis Team.