Will Bender Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

- Digital and social lead, focused on content creation driving traffic and engagement across Volvo Trucks channels.- Creative oversight, direction, and distribution of significant marketing campaigns: Unboxing, Get On Board, Cash Machine, JoyRide, Chiropractor. The Chiropractor campaign resulted in 10.4M video views and over 99K engagements.- Since 2015, built the most robust social media presence in the North American trucking industry. In 2021, organic efforts led to over 861,000 engagements and 626,000 total followers.- Developed content and marketing strategies for several truck launches. (VNR, VNL, VNX, VHD, VAH, and VNR Electric)- Spearheaded Volvo Trucks online truck configurator, which has resulted in more than 3,000 submissions to date.

Greensboro/Winston-Salem, North Carolina Area

Greensboro/Winston-Salem, North Carolina Area

Support the management and development of content for web, social and sales materials consistent with the Volvo Trucks’ marketing communications strategy to effectively communicate the value of Volvo Trucks products and services, and support the achievement of Volvo Trucks strategic and business objectives

Greensboro/Winston-Salem, North Carolina Area

Increasing spare parts availability to our customers

Greensboro/Winston-Salem, North Carolina Area

Bryan School of Business and Economics Student Services● Developed marketing and communication skills by creating Bryan Advising monthly newsletter using Adobe Dreamweaver● Helped more than 4,000 undergraduate students with registration and advising issues under a strict deadline; such as changing academic majors and ensuring students that they are registered correctly for the upcoming semesters ● Assisted with a data clean-up process, confirming that students files are correct and that every student is accounted for ● Selected as a sponsor for 40 Leader Under Forty Award Ceremony, which included helping organize the event

Greensboro/Winston-Salem, North Carolina Area

● Created marketing material for high consumption parts at Mack Global Aftermarket in more than 45 countries● Marketing booklet built and promoted Mack’s iconic American brand and aims to positively increase part sales globally by 15 percent● Conducted market research to analyze competitors in their specific product markets● Developed a business intelligence template that can be used for future Mack comparison projects● Presented to 30 members of Mack, including executive team members which enhanced presentation and communication skills● Participated in the Volvo Golf League which developed networking skills that are valuable to a team atmosphere

Greensboro/Winston-Salem, North Carolina Area

• Planning and logistics for the PGA Wyndham Tournament, NCAA Division I Regional Championship, NCAA Division III National Championships, Web.com Tour Qualifiers and Golf Channel Amateur Tour• Assisting with inventory management and merchandising, brands such as Nike, Polo Ralph Lauren, Under Armour, TaylorMade, Titleist, PING, and Greg Norman• Assisting high-level and affluent clientele such as directors of Atlantic Coast Conference, corporate executives from Lincoln Financial, Harris Teeter, Carolina Handling• Provides excellent customer service to all customers to ensure a quality experience• Knowledgeable about golf products and services and can relate this knowledge to customers needs and wants

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science (B.S.), Business Administration And Management, General