Helping the world's biggest companies bridge the post cookie identity gap through scaled, consistent and compliant international data sets that enable and improve ID Verification and ID Resolution.

Kantar's purpose is shaping the brands of tomorrow by better understanding people everywhere. A global data, insights, and consulting company based in the UK with 22,000 employees in over 100 countries; majority owned by Bain Capital Private Equity since 2019, when WPP sold 60% ownership.Responsible for all facets of the business throughout the Americas region, comprising well over half a billion in revenue and circa 4,000 colleagues across the US, Canada, seven countries within Latin America and global delivery centers. Also serving as a member of the Kantar Group global executive team.As Americas CEO, Will is charged with integrating the North America market from several individual business units with separate delivery teams and go-to-market strategies into one integrated business. Strengthening focus on solution IP and differentiation, amplifying the expertise of our people through technology and AI, achieving labor efficiencies, focusing market engagement, and unifying a strong Kantar culture in support of continual innovation and service and commercial excellence.Ultimately setting the foundations for growth in North America and LATAM by building upon Kantar's scale and expertise in informing strategic business decisions, with commercial capabilities to enable profitable growth with world's leading brands.

After the sale of Merkle, I took a year and a half off to enjoy time with family. During this time I set up Fizbin Enterprises, LLC and worked on a few select consulting engagements and did advising work with early to mid-stage start-up firms. Then returning to the industry as Americas CEO for Kantar.

Joined Merkle as a company with 700 employees and $170 million in revenues operating in the US. Over 12 years, part of a small executive team that evolved Merkle into the world's leading performance marketing agency, with over 10,000 colleagues, over $1bn in revenues, and operating globally. This growth was achieved through a leadership team and culture that constantly challenged the status quo within the industry and within our own company. Disrupting the industry and fighting as the underdog to lead the revolution of customer driven marketing and advertising. Over the years, this included bringing in talent from non-traditional sources to challenge our thinking and evolve our capability, and over 20 targeted acquisitions. Rather than “buying growth" the acquisition strategy focused on extending and evolving capabilities, to change the way marketing and advertising was planned, targeted, activated and measured. Driving accountability and ROI further up the acquisition funnel. Led several industry go-to-market teams, working closely with innovative clients, leading digital transformation and personalized marketing at scale within their organizations. Scaled and led Merkle’s management consulting practice, enabling clients to plan investment, technology deployment and progress the necessary organizational change. Joined Merkle’s Executive Committee in 2013 and took on the role of Chief Client Officer in 2015, owning revenue, client teams and the go-to-market strategy. Merkle was sold to Dentsu in 2017 and I remained through the earn-out period, supporting integration and transition, and focusing on growth in Merkle's largest clients.