As a Song Account Lead leveraging 20+ years of Sales, Marketing, and Services experience to guide assigned client accounts through business and digital transformation initiatives that result in measurable improvements in top and bottom line performance.

Create value and growth for client's digital strategy and transformation journeys, generate measurable outcomes in the Business of Experience helping clients realize their business objectives. Specializing in disruptive digital commerce transformations involving headless commerce, lightweight micro-services, digital engagement involving content (SPA, PWA), customer data (CDP), martech, search (NLP, AI, ML).

Lead clients through their digital strategy and transformation journeys, provide industry leading advisory in technology assessment and complex digital solution designs, and delivering award winning quality digital solutions that drive client value, growth and business results.Specializing in disruptive digital commerce transformations involving headless commerce, lightweight micro-services and micro-applications, vcommerce (immersive, virtual, augmented), cognitive commerce (AI, predictive, real-time), and connected commerce (IoT, spaces, headless).

Digital Omni-channel commerce leadership in the focus areas of Cloud & Emerging eCommerce strategy, transformation, assessment and deployment. Lead clients through their digital strategy and transformation journeys, provide industry leading advisory in technology assessment and complex digital solution designs, and delivering award winning quality digital solutions that drive client value, growth and business results.Specializing in global enterprise and mid-market Business-to-Business (B2B) and Business-to-Consumer (B2C) engagements based on Cloudcraze, Demandware, Digital River, Elastic Path, Insite, Intershop, Magento, and SuiteCommerce

• Responsible for platform development & deployment supporting B2B multi-channel eCommerce business generating $10B revenue in 223 countries, 40 currencies, 11 languages.• Led and motivate a global team of 160 employees with a $22M operating budget aligned to strategic business goals to revamp customer user experience and feature delivery to improve ePenetration rates and decrease customer disputes.• Developed a Continual Service Improvement approach resulting in 150% increase in Time To Market, 10 point customer loyalty index improvement, and 300% increase in feature velocity. • Developed business case in partnership with VP stakeholder, cost & feature analysis and program timetable for B2B end-to-end technology transformation for executive approval and funding.• Led contract renewal for HP corporate wide license resulting in $300K annual savings.• Technologies used and deployed; Java, Javascript, Groovy, Grails, Enfinity, Oracle, SAP, LivePerson, Akamai, Omniture.

• Responsible for platform development & deployment supporting B2C multi-channel eCommerce business generating $1B revenue in China & Japan.• Led and motivated a global team of 90 employees and $12M operating budget aligned to APJ strategies, launching HP’s first China online shopping store exceeding revenue targets (20%) and growth (10%).• Conducted Asia online competitive intelligence evaluation, developed capabilities roadmap and obtained regional sponsor funding and program approval to execute against APJ eCommerce strategy providing the playbook for deployment to 23 additional emerging countries creating new revenue opportunities.• Customer Advisory Board for international leading Chat and Contact Engagement provider.• Technologies used and deployed; Java, Javascript, Groovy, Grails, Enfinity, ATG, Broadvision, Oracle, Siebel, LivePerson, Akamai, Omniture

• Responsible for translating business strategic thinking into process and capability specifications, then into IT system specifications for scenario analysis and cost-benefit analysis which led to HP’s CIO expenditure of $13M for software package vs. prevailing strategy of building resulting in increased Time to Market and overall cost savings.• Developed high level country roll-out plan and strategy in partnership with regional stakeholders and eCommerce Steering Committee. Core plan remained intact after 3 different CEO, CIO, and 4 VP of eCommerce leadership changes and reviews.• Customer Advisory Board for selected eCommerce platform and professional services provider.• Vendor & Technology evaluations & deployments included; ATG, Websphere, LivePerson, Ngenera, MoxieSoft, Lithium, Akamai, EdgeCast, mySQL, Oracle, and Demandware.

• Responsible for platform quality turnaround supporting Global Consumer Online Support business in 270 countries, 70 languages, enabling support services for 200K SKUs.• Led, managed and motivated a global team of 120 employees with an $18M operating budget supporting HP’s call-deflection initiative to lower HP’s cost-to-service and a services quality improvement program resulting in improved uptime from 73% to 99.5%, 60% improvement in performance, 900% improvement in delivery of capability requests.• Consumer Online Support website earned the prestigious Forrester Groundswell award winner for Social Technologies as well as the Technology Services Industry Association Excellence in Service Operations Certificate my first year and for two years post. • Co-developed call deflection strategy and program plan with VP of Consumer Support for managing CSAT, DSAT, TCE and cost effectiveness of serving customers while strengthening HP brand and improving customer loyalty.• Led contract & integration plan with industry leading social media provider.• Technologies used and deployed; Java, Javascript, C, EMC, Oracle, Siebel, LivePerson, Akamai, Omniture

• Responsible for Software as Service transition from Blockbuster to HP supporting Walmart’s Video on Demand online solution, generating $30M in revenue.• Led solution architecture team of 8 employees and $0.9M operating budget providing solution direction and implementation strategy to solution integrator and Software as Service provider.• Partnered with HP Networking and datacenter teams to use Video on Demand solution as a premier customer showcase for HP’s Next Generation Datacenter.• Led eCommerce Software as Service vendor selection, service evaluation and cost analysis, presenting to CIO for final approval.• Technologies used and deployed; Java, Javascript, C, Demandware, SQL, EMC, asp.net

• Responsible for HP’s new business technical feasibility, solution architecture proposals and deployment strategies to integrate with corporate enterprise systems or 3rd party solution providers.• Conducted asset evaluation, developed business-case, market analysis and provider service offers into decision analysis plans for executive funding board and internal venture leadership group.• Led the solution design and requirements analysis for integration of these acquired companies; Snapfish, Pixico, Logoworks, Scitex, Indigo, Tablao, and Xstream Software.• Conducted company site visits for design coordination of catalogue, service level, capacity, technology, processes, cultural behaviors, security, and risk assessment to prepare recommendations for executive review of integration cost and acquisition term adjustments.

• Responsible for the design recommendation of HP’s remote monitoring solution used to monitor HP printer fleets deployed in customer account environments collecting business intelligence to effectively manage customers printing needs, cost, utilization and value added services.• Partnered with R&D, customer operations, sales, services and product labs to design an industry leading monitoring service that differentiated HP in the market place.• Awarded a patent for automated replenishment of consumables, the work done directly with Abercrombie & Fitch to deploy an auto replenishment solution across 22 retail stores in the US, resulting in major cost savings and more effectively managing their printer fleet despite high retail store management turn-over.

• Responsible for creating new printing opportunities on non-traditional devices such as mobile phones and Personal Data Assistances and software development team of 8 employees with a $1.5M operating budget.• Designed, developed and deployed several new solutions supporting HP’s grow ink initiative, including a mobile print button that allowed printing from RIM device directly to specific network connected inkjet and laserjet printers.• Awarded 12 innovation disclosure certificates for identifying new methods, technology or solutions around remote printing through work with Palm and Rim, the early building blocks of “ePrint” today.

• Responsible for service solution eRevenue, HP’s first application to accept credit card payments with recurring billing and deferred payment options, and the predecessor to corporate solution Payment Gateway Services.• Led, managed and motivated 12 employees with $3M operating budget supporting the system collecting payments from 100s of Retail Photo Kiosks deployed world-wide, generating $20M in revenue. • Met Payment Card Industry (PCI), domestic and international privacy concerns, financial audit and SOX compliancy for conducting international business and protecting HP’s brand and wallet.

• Responsible for creation of SrcWorks, an HP proprietary Source Code Management, Build Package, Release Management and Defect Tracking and Archiving solution.• Responsible for the development of x-factor widget for 3D visualization modeling developed for Ford Motor Company.• Responsible for the release and deployment management across HPUX Common Desktop Environment, creating automated distributions of software, appropriate license controls and version-certified rollouts and subsequent change management and maintenance activities.• Responsible for the design, development of dtIcon for HPUX Common Desktop Environment a cross-company collaboration for Unix standardization of its user interface.• Responsible for the Quality Assurance of Common Desktop Environment developing test harness for litmus testing, component functionality compilation and testing, performance and regression testing.