If you ask my Nan, she thinks I'm in IT Support and most suits think I just fix the printer.I've got 10+ years experience in the digital / advertising / product / UI /UX industry with a background in Digital Media, Design, Advertising & Marketing. I’ve served my time at agencies such as HAVAS, BPL Marketing London, regional agency start up called Enigma and start up digital agency SLIK Digital. Recently taking the leap into the teach start up world as a full time design lead / head of product at GoTradieUltimately, I've won a few awards, love what I do and I’m not afraid to have a crack. It's about no nonsense user experiences with pure focus on what the user want and not how "cool" it looks. Because at the end of the day it's not about me it's about the end user