Will Burroughs Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

New York, New York, US

Brand and marketing consulting:- Google- Ro- Mazda- Jameson Irish Whiskey- Enchanté by Daniel Ricciardo- Privé Revaux

San Francisco, California, US

• As Intercom continues its evolution into the leader in AI-First Customer Service, I lead Brand Marketing, Corporate Comms & PR, Brand Activations & Events, Content Marketing, Customer Education and Social, with a team.
• Launched Intercom’s most successful Brand Marketing campaign to date, surpassing all awareness and conversion benchmarks by 2.5x and shaping the campaign strategy that all of GTM followed.
• Oversaw the implementation of a more robust Corporate Comms strategy with a new corporate narrative and a greater emphasis on high-awareness press moments.
• Led development of two new video content series (Off Script and Built For You) to show case product and thought-leadership in more compelling and sharable formats.

Mountain View, CA, US

- Worked with Google's Brand Studio to develop the brief for the first Google-wide brand campaign.- Developed the strategy for Google's Olympics sponsorship from 2024 leading to the LA Olympics in 2028.

New York, NY, US

• Brought in to help Noom transition from a burgeoning start-up to a more mature and empathetic “scale-up” brand, I developed and implemented a cohesive brand strategy and led a top-to-bottom rebrand, including look ’n’.
• Reimagined our growth marketing process to make it both more creative and more testable, with a replicable, systematic approach. This lead to some of the highest ROI Noom has seen, despite cultural/ paid social.
• Developed annual marketing strategies that leveraged full-funnel and contextual approaches that resulted in Noom’s two most successful marketing campaigns ever back-to-back, and developed our Content & Editorial.
• Beyond marketing, I’ve helped reshape the Noom product, leading the rewriting of 700+ articles, developing audio versions of our curriculum and implementing sharing functionality of our content, all helping Noom 6x its.
• Results: Increased Noom user base from 300k to 1.5m+ paying subscribers in less than 18 months, with revenue growing from $120M → $1B. Reduced CAC by between 20%-40% on every marketing touchpoint; from paid social to.

Los Angeles, California, US

• Clients: Hulu, Stone Brewing
• When we won the Hulu business, a conflict necessitated the creation of a new agency. But I took this asan opportunity to build a modern agency from scratch; the “family table” is where you can speak thetruth without.
• With a more nimble and collaborative structure than the typical agency model, I built a department from0 heads to 5, led the definition of how this agency should behave and operate in the world, all while helping.
• Results: Helped grow Hulu from 17m to ~32m paying subscribers. BFT total headcount grew from 3 in 2018 → 36 in 2020 and agency revenue from Hulu account doubled (while also adding $1m in fees from new business wins).

Los Angeles, California, US

• Clients: Uber, Zillow, Trulia, HotPads, Volkswagen/Electrify America, Outback Steakhouse, Pizza Hut, 7Up
• The in-house “startup expert”, I led and won the pitch for Uber, initially bringing in the second-wave ofpotential drivers with a hard-working campaign (their most successful to date). But after #DeleteUber, it became.
• Also ran the Zillow, Trulia and Hotpads accounts, developing a portfolio strategy for these otherwise identical competitors and continuing to develop campaigns that balanced upper-funnel “heart” messaging with “head”.
• Worked with Volkswagen after the diesel scandal as a way to bring a more future-focused and brand-led perspective into the mix as they updated their brand purpose and respective portfolio of vehicles, including.
• Led and won the pitch for Outback Steakhouse, taking a company struggling with broken equity and cultural irrelevance, and reorganizing it for a world where your dining options are literally limitless - with specific.

Los Angeles, California, US

• On Pizza Hut, I was tasked with leading strategy for one of America’s most iconic brands, albeit one faced with 5+ years of negative growth. We enjoyed the Sisyphean task of trying to modernize an international.

Hanoi, Vietnam, VN

My fiancé and I travelled for a bit; 3 months in southern and eastern Africa, 3 months in India, a month in Sri Lanka and Morocco, two months in Europe visiting old friends, a 4 month freelance stint in London and a long roadtrip back across the States.

London, GB

Clients: Vauxhall, GAME, Tango, ODEON, Kettle ChipsI worked primarily in a New Business role, leading strategy for two successful pitches (Vauxhall & Tango: two of Britain’s most iconic brands) and upstream product and marketing projects for GAME and Odeon.

Los Angeles, CA, US

• Clients: subject to NDA
• I led an on-going engagement with America’s largest menswear retailer to develop two diffusion brands that address specific target demographics at premium price points and millennial segments.
• Developed a new credit product and brand strategy for a billion-dollar financial company that instigated a revolution in how they conduct every facet of their business, and includes a unique psychologically-driven.
• Helped California’s most successful hospitality chain to launch their new Las Vegas hotel and casino, creating an innovative loyalty program that rewarded activity not spend.
• And I worked with an Oscar-winning director/producer on developing new revenue streams for his production company.
• I also pioneered a new internal “pod” team structure that partnered strategy and creative leads into a single unit, leading to better harmony within teams, tighter strategic/creative output, and a more efficient way.

San Francisco, California, US

Clients: Chevrolet, The Commonwealth Bank of Australia, Specialized, Doritos, Nintendo.

San Francisco, California, US

Amsterdam, NL

Clients: adidas Football Global, adidas Running Global, adidas Outdoor Global, OMEGA watches, Sony Global

Amsterdam, NL

AU

Bachelor Of Arts, English

Bachelor Of Commerce, Marketing

Hsc: 94.5