I’m a proven B2C/B2B growth leader supercharging innovation, omnichannel and partnerships.👨‍💻 @Samsung KX leveraging flagship product launches across special projects & partnerships.🔖 ex Diageo (Tanqueray) GSK (CPG & Health)| WG&S (Monkey Shoulder) | Marketing SocietyI’m a B2C / B2B growth leader with a proven track record of supercharging both established (Samsung, Tanqueray) and emerging (Monkey Shoulder) brands and products to No.1 Selling/ Most Recommended across markets and categories.Driven by a compassionate curiosity in people, places, and products, I fast-track understanding by forging productive cross-functional alliances, co-creating a clear, compelling way forward. I rally teams in a fun, high performance culture.I champion innovation, omnichannel, and partnerships with agile early adoption of breakthrough marketing techniques such as automation to artificial intelligence (AI). As a qualified coach I thrive from/am proud of direct report progression.What I do best?💡 Innovation: Gamechanger product innovation and championing successful adoption of automation and AI.🎯 Omnichannel: Consumer centric omnichannel campaigns built around ‘marketing flywheel’ model for growth. 🔥 Challenger: Successful challenger / insurgent product propositions even in regulated categories e.g. health.📣 Advocacy: Mobilising influential recommendation and converting audiences through engaging trial at scale.🚀 Acceleration: Harnessing global scale with local market empowerment in UK, EU, US, APAC, EMEA, LATAM What I’m most proud of?🥇 Emerging Brand: 5 years ‘top trending’ brand globally, challenging a $4.9B category leader Johnnie Walker🥇 Established Brand: Led large XF Team to No.1 Premium Market share (9.9%) in competitive UK market. 🌱 Leadership: Coaching 10 direct reports to secure well-earned promotions across strong talent pools.👨‍🎓 Recognition: Marketing Society ‘Ones to Watch’ cross-industry leadership acceleration programme.🏔️ Resilience: Thriving back to full fitness after open heart surgery. I now ‘coach’ other heart surgery patients.