Willis Chan Email & Phone Number

California, United States

Media strategy and digital marketing projects for SMB businesses including fashion catalog, local art store, luxury jewelry website, and international restaurant event space. Engaged hands-on with businesse owners, founders and executive teams, advising them on paid growth marketing strategies and executing short-term projects that delivered measurable.

Clients: BCBG, LVMH Marc Jacobs, Tharanco Group, Dunning Golf, Greg Norman Golf, LA Kings Hockey, FLOWERBX SaaS, True Religion.Global VP and team leader specializing in enterprise level search engine marketing, paid social strategy and retail shopping/remarketing programmatic channels including DV360.

London, London, GB

• Global marketing partner and team leader (30+) specializing in full agency paid media practice (Google, Microsoft, finance, training), influencer marketing and social media marketing (Meta Facebook/Instagram, TikTok.
• Created over 50+ progressive omni-channel media plans involving traditional, programmatic, display, video, social, SEO and SEM using data-driven insights and analytics.
• Developed and onboarded clients to proprietary SaaS solutions
• Drove ROAS results up to 550% (multi-million return) for performance clients and scaled e-commerce shopping solution operations across the globe. Advertising Policy Operations:
• Maintained an understanding of relevant laws and regulations for advertising communications for consumer privacy, finance and pharmaceutical industries. Practice Achievements:
• Responsibility for development and growth of WM/Maxus Search team and practice.

New York, NY, US

• Led paid acquisition strategy for agency's largest client accounts.Clients: Bridgepoint Education, Higher Educational Leadgen for Ashford University and University of the Rockies, Nike eCommerce
• Championed innovation and implemented plan to increase search investment 50%-350% YOY.
• Groomed a team of 6 search and display professionals at multiple levels, from entry to associate director level. Consistently outperformed aggressive monthly/quarterly lead goal projections.
• Aligned several internal/external departments to reach Kenshoo to Doubleclick API platform integration objectives.
• Created new budget forecast and planning process for media to scale for multiple lines of business.
• Consulted on new business development pitches for financial lead generation and retail clients.

New York, US

• Clients: American Honda Motors, American Acura Motors, Mondelez International (Food CPG), TriHonda Dealership Association, Heineken
• Received accelerated promotion to search manager.
• Awarded Yahoo Media Star 2014 Contest Winner and Cannes Trip for CPG Media PlanAmerican Honda and Acura:
• Restructured entire keyword and ad copy set for the Honda and Acura brand search accounts in one day.
• Optimized account for seasonal strategy and value propositions, aligned expectations both internally and externally with clients and partners
• Managed digital search marketing, content marketing, and social marketing campaigns for Honda, Acura, Honda subsidiaries, and all brand co-marketing partners.Mondelez:

New York, US

• Clients: Wal-Mart (Retail, DR, eCommerce), Kraft (Food and Beverage CPG), Heineken (Alcoholic Beverage CPG), Eisai (Pharmaceutical).Heineken:
• Full development and operation of Heineken/Dos Equis search campaigns
• Prepared Google/MV discussions for continuous Heineken search coverageEisai Pharmaceutical Client:
• Full development and operation of multi-million pharmaceutical search campaign for Belviq drug:SEM & SEO:Kraft Foods:
• Developed new search onboarding process for Kraft brandsWal-Mart (Retail DR):
• Planned and activated hundreds of successful retail digital search marketing, content marketing, and social marketing campaigns for Walmart Corporate, Walmart stores, Walmart.com, and all brand co-marketing partners.

• Managed the Facebook, Twitter, and social media brand presence for ONIT's outdoor brand clients including Merrell (Wolverine shoe & apparel company), Chrome Bags, and online retail giant Shop.com.
• Responsible for the company's online marketing and responded to RFPs for social media services. 2 direct reports.

Worked on various start-up strategy consulting projects across a diverse set of industries including food, entertainment, healthcare, software, real estate, and language learning.

US

• Managed the computer-based learning program as lead academic coach among school coaches and over 100 students at three schools.
• Focused on 4th and 6th grade math and English language skill development. 3 direct reports.Extreme Learning, Inc.155 East Main Ave. #170, Morgan Hill, CA 950371-877-4EXTLRN (toll free)(408) 782-5045.

Stockholm, Stockholm County, SE

• Joined shortly after flagship store opening.
• Led teams responsible for sales floor and customer service.Developed high-efficiency retail sales floor management, customer service, inventory management, and visual merchandising.
• Raised sales 25% for 3 consecutive weeks for men's street and sports apparel with 2 direct reports.
• Favorite customer compliment: "This is the best customer service that I've received in my life." (San Francisco)Department Responsible, Store ResponsibleH&M Store 153447 Great Mall Dr, Milpitas, CA 95035(408).

Contracted to help the transition of Cytyc Surgical Products CSP. Organized their lab inventory, operation workflow, and information technology as Research Assistant reporting to Research Director with 2 direct reports. Finished inventory transition two months ahead scheduleJoined the Post-Market QA department to close every outstanding case file while.

US

Created premium mobile media content including mobile graphics, mobile audio, mobile ringtones for record labels, American Idol TV show and Verizon app store for over 80 handheld devices.

Produced advertising creative, copywriting, content and layout for district print publications, real estate publications, legal publications, and luxury sector print products using Quark Xpress, Photoshop, and MS Office Suite software tools.

Los Angeles, CA, US

Created and installed in-store and OOH campus marketing materials, public relations notices, and product merchandising for multiple brands (including Clinique, Apple, Nike) and events at ASUCLA Properties.Designed and implemented support process for marketing display rotations at student commons store, textbook store, campus photo studio, and multiple.

US

Former division of Panasonic. Provided technical quality assurance/quality control beta testing on frontend UX/UI, hardware and software for the first generation of TiVo-like multimedia players and video conferencing phones.Fostered customer advocacy and represent the voice of the customer user with internal teams, gathering and relaying beta feedback and.

M.A., Media Management & Media Studies

B.A., Economics, Classical Civilization (Minor)

Professional Certification, Radio Programming

Bachelor Of Arts - Ba, Economics