Willis Chan

Willis Chan Email and Phone Number

VP Fractional CMO | Paid Media Growth and Product Marketing @ WM Consulting
California, United States
Willis Chan's Location
New York, New York, United States, United States
Willis Chan's Contact Details
About Willis Chan

Leading marketing strategy for many of the most beloved brands in the world. Marketing executive and digital transformation leader with 15 years of experience leading matrixed global teams in complex media agency organizations. Architect of modern marketing capabilities with a demonstrated client history in consumer retail (Wal-Mart), luxury retail (LVMH), B2B consulting/advisory (Deloitte), banking financial services (Barclays & T. Rowe Price), and CPG products (Kraft/Mondelez/Energizer/Bai). Oversaw brand management, strategic planning, and direction for all paid marketing activities. Directly managed over $1.5B in marketing media budgets and generated billions in client returns.Channels:Search engine marketing SEM PPCSocial media marketing SMMSearch engine Optimization SEOShopping Feeds PMAXDisplay Video ProgrammaticSkills:•Planned and executed multi-million dollar paid media programs.•Managed data strategy, large martech implementation projects, multiple vendors, and COEs. •Proven track record of setting and delivering against measurable marketing metrics.•Budget management, department P&L, and project management skills.•Entrepreneurial thinker and capacity to adapt in critical conditions.•High threshold for independent decision-making based on resource performance and business goals•Strong business development professional and interdepartmental partner. •Marketing Lecturer - NYU, The Start-Up Institute, New School University, podcastsIndustry experience: big box retail, luxury retail, luxury fashion, beauty, DTC consumer retail, food, snacks, drinks, restaurants, automobile, luxury automobile, alcoholic beverage, outdoor, luxury jewelry, investment banking, funds, retail banking, credit cards, consulting, advisory, technology, SaaS, high tech, start-ups, pharmaceutical, OTC, health care, HCP, CPG and cloud computing.Keywords:Media Strategy, Growth Strategy, Mobile Advertising, Search Advertising, Social Advertising, Display Advertising, Online Media, Digital Media, Media Activation, Media Performance, Integrated Marketing, Growth, Search Marketing SEM, Head of Search, Search Engine Optimization SEO, Social Media Marketing SMM, Media Buying, Attribution, Econometrics, Forecasting, Data Analysis, Multi-Platform Reporting, Community Relationship Management, Customer Service, CRM, Retail, Branding, Sales, Public Relations PR, B2C, B2B, AI Integrated Workflows, Sales, Team Leadership, Executive Leadership, Data Studio.

Willis Chan's Current Company Details
WM Consulting

Wm Consulting

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VP Fractional CMO | Paid Media Growth and Product Marketing
California, United States
Website:
wmconsulting.net.au
Employees:
21
Willis Chan Work Experience Details
  • Wm Consulting
    Vp Fractional Cmo | Paid Media Growth And Product Marketing
    Wm Consulting
    California, United States
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  • Wm Consultancy
    Global Growth Marketing Vp & Media Marketing Consultant
    Wm Consultancy Dec 2023 - Present
    Media strategy and digital marketing projects for SMB businesses including fashion catalog, local art store, luxury jewelry website, and international restaurant event space. Engaged hands-on with businesse owners, founders and executive teams, advising them on paid growth marketing strategies and executing short-term projects that delivered measurable growth outcomes.Consulting project for financial consumer app driving product led growth and user acquisition experience.Developed strategic paid growth plans focusing on sustainable user acquisition while driving key metrics like retention, conversion rate optimization, and CAC/LTV optimization.Past projects focused on creative optimization, targeting, budget allocation, and spend optimization across multiple channels, including paid social, paid search, mobile UA, and direct mail. Positioned for growth marketing, user acquisition, and performance marketing, ideally within fast-growing startups across various investment stages.Expertise in building performance dashboards that track ROAS, CPA, and CAC ratios across different media segments.Delivered insights that drove growth by harnessing marketing and product analytics, attribution platforms, and tech tools like Google Analytics, Appsflyer, DSPs, and MMPs.Strong communication, collaboration, and the ability to quickly build trust with startup teams, while synthesizing complex information to guide strategic decisions.
  • Digital Matter - Ecommerce Consultancy
    Vp Paid Media, Global Sem, Retail, Shopping, Programmatic, Brand Marketing
    Digital Matter - Ecommerce Consultancy Aug 2021 - Nov 2023
    Clients: BCBG, LVMH Marc Jacobs, Tharanco Group, Dunning Golf, Greg Norman Golf, LA Kings Hockey, FLOWERBX SaaS, True Religion.Global VP and team leader specializing in enterprise level search engine marketing, paid social strategy and retail shopping/remarketing programmatic channels including DV360.
  • Wavemaker
    Partner, Group Director, Paid Search & Social
    Wavemaker Apr 2016 - Aug 2021
    London, London, Gb
    Global marketing partner and team leader (30+) specializing in full agency paid media practice (Google, Microsoft, finance, training), influencer marketing and social media marketing (Meta Facebook/Instagram, TikTok, LinkedIn, Twitter/X) channel strategy and execution.Client Portfolio: Barclays Investment Bank, Barclaycard, T. Rowe Price, Deloitte, Bai Drinks, TCF Bank, Tiffany & Co., Energizer, Xerox, Google, PureStorageClient Product Solutions: Specific responsibilities include delivering global and national media strategy, planning, development, and execution of consumer and commercial campaigns for CPG product, technology, B2B consulting, and B2B2C financial services.Functional Responsibilities: • Created over 50+ progressive omni-channel media plans involving traditional, programmatic, display, video, social, SEO and SEM using data-driven insights and analytics. • Developed and onboarded clients to proprietary SaaS solutions• Drove ROAS results up to 550% (multi-million return) for performance clients and scaled e-commerce shopping solution operations across the globe. Advertising Policy Operations: • Maintained an understanding of relevant laws and regulations for advertising communications for consumer privacy, finance and pharmaceutical industries. Practice Achievements:• Responsibility for development and growth of WM/Maxus Search team and practice. • Business development and strategic partner management across U.S. offices. Won Maxus beauty client and two Wavemaker banking clients.• Acted as global liaison with internal teams and fellow GroupM agencies. Team Accolades:• Won Maxus Magnet Award for client performance with Deloitte.• Honored as top U.S. GroupM team for search best practice adoption with T.Rowe Price.• Awarded Microsoft Bing award for audience product innovation with T.Rowe Price.• Agency of the Year: Wavemaker was the merger of Maxus Global and MEC Global under GroupM.175 Greenwich St, New York, NY 10006 1-212-474-0000
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  • Pm Digital
    Paid Media Director, Search, Shopping & Display Director
    Pm Digital Aug 2014 - Apr 2016
    New York, Ny, Us
    Led paid acquisition strategy for agency's largest client accounts.Clients: Bridgepoint Education, Higher Educational Leadgen for Ashford University and University of the Rockies, Nike eCommerce• Championed innovation and implemented plan to increase search investment 50%-350% YOY. • Groomed a team of 6 search and display professionals at multiple levels, from entry to associate director level. Consistently outperformed aggressive monthly/quarterly lead goal projections. • Aligned several internal/external departments to reach Kenshoo to Doubleclick API platform integration objectives. • Created new budget forecast and planning process for media to scale for multiple lines of business. • Consulted on new business development pitches for financial lead generation and retail clients.
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  • Mediavest
    Search And Social Manager
    Mediavest Nov 2012 - Aug 2014
    New York, Us
    Clients: American Honda Motors, American Acura Motors, Mondelez International (Food CPG), TriHonda Dealership Association, Heineken• Received accelerated promotion to search manager.• Awarded Yahoo Media Star 2014 Contest Winner and Cannes Trip for CPG Media PlanAmerican Honda and Acura:• Restructured entire keyword and ad copy set for the Honda and Acura brand search accounts in one day.• Optimized account for seasonal strategy and value propositions, aligned expectations both internally and externally with clients and partners• Managed digital search marketing, content marketing, and social marketing campaigns for Honda, Acura, Honda subsidiaries, and all brand co-marketing partners.Mondelez:• Media Cannes Lion team winner for OREO: Aided brand strategy and crafting a meaningful 360 campaign that delivered upon the larger brand, audience, and channel strategiesCreated and presented Mobile Audit across all brands and identified opportunities to raise brand impression in new mobile landscape• Created Search 101 Bootcamp materials with Google partner team that resulted in several 2013 brand wins• Raised Mondelez search investment 200% after pitching new enterprise search solution for Mondelez CPG portfolio
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  • Mediavest
    Search Analyst
    Mediavest Dec 2010 - Nov 2012
    New York, Us
    Clients: Wal-Mart (Retail, DR, eCommerce), Kraft (Food and Beverage CPG), Heineken (Alcoholic Beverage CPG), Eisai (Pharmaceutical).Heineken:• Full development and operation of Heineken/Dos Equis search campaigns• Prepared Google/MV discussions for continuous Heineken search coverageEisai Pharmaceutical Client:• Full development and operation of multi-million pharmaceutical search campaign for Belviq drug:SEM & SEO:Kraft Foods:• Developed new search onboarding process for Kraft brandsWal-Mart (Retail DR):• Planned and activated hundreds of successful retail digital search marketing, content marketing, and social marketing campaigns for Walmart Corporate, Walmart stores, Walmart.com, and all brand co-marketing partners with multi-million annual marketing budgets • Developed a working understanding of the national, local, and hyperlocal sensitivities of search marketing for all the product verticals at the largest retailer in the world • Established best practices for Walmart's search campaigns and refined knowledge of new SoLoMo media landscape at Starcom MediaVestMV Business Development:• Assisted in pitch and winning of paid search of Mondelez CPG client• Assisted in pitch and winning of SEM & SEO portion of new Eisai pharmaceutical client• Assisted in pitch and winning of paid search and paid social portion of Honda / Acura automobile client• Assisted in pitch and winning of search portion of Aflac supplemental insurance client• Produced proposals and competitive search analysis for international travel prospect• Produced proposals and competitive search analysis for Coca-cola beverage client• Produced proposals and competitive analysis for TD banking client
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  • Onit
    Social Media Manager
    Onit Aug 2009 - Feb 2010
    • Managed the Facebook, Twitter, and social media brand presence for ONIT's outdoor brand clients including Merrell (Wolverine shoe & apparel company), Chrome Bags, and online retail giant Shop.com. • Responsible for the company's online marketing and responded to RFPs for social media services. 2 direct reports.
  • Kg Consulting
    Growth Marketing & Business Consultant
    Kg Consulting Jan 2002 - Jan 2010
    Worked on various start-up strategy consulting projects across a diverse set of industries including food, entertainment, healthcare, software, real estate, and language learning.
  • Extreme Learning
    Lead Academic Coach
    Extreme Learning Jan 2008 - Jan 2009
    Us
    • Managed the computer-based learning program as lead academic coach among school coaches and over 100 students at three schools. • Focused on 4th and 6th grade math and English language skill development. 3 direct reports.Extreme Learning, Inc.155 East Main Ave. #170, Morgan Hill, CA 950371-877-4EXTLRN (toll free)(408) 782-5045 (phone)info@extremelearn.com
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  • Hennes & Mauritz
    Store Responsible
    Hennes & Mauritz Nov 2006 - Dec 2008
    Stockholm, Stockholm County, Se
    • Joined shortly after flagship store opening. • Led teams responsible for sales floor and customer service.Developed high-efficiency retail sales floor management, customer service, inventory management, and visual merchandising. • Raised sales 25% for 3 consecutive weeks for men's street and sports apparel with 2 direct reports.• Favorite customer compliment: "This is the best customer service that I've received in my life." (San Francisco)Department Responsible, Store ResponsibleH&M Store 153447 Great Mall Dr, Milpitas, CA 95035(408) 934-9235Sales Associate, Mentor/Sales CoachH&M Store 080West Coast Flagship Store150 Powell St, San Francisco, CA 94102(415) 986-4215
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  • Cytyc Surgical Products
    Biotech Research & Post-Market Qa Coordinator
    Cytyc Surgical Products Feb 2007 - Jul 2007
    Contracted to help the transition of Cytyc Surgical Products CSP. Organized their lab inventory, operation workflow, and information technology as Research Assistant reporting to Research Director with 2 direct reports. Finished inventory transition two months ahead scheduleJoined the Post-Market QA department to close every outstanding case file while creating more efficient SOPs alongside veteran members of the team, managed a 300% increase in productivity with 1 direct report.
  • Infospace
    Media Content Internship
    Infospace Jan 2006 - Jun 2006
    Us
    Created premium mobile media content including mobile graphics, mobile audio, mobile ringtones for record labels, American Idol TV show and Verizon app store for over 80 handheld devices.
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  • Rodeo Graphics
    Assistant Print Production Broker
    Rodeo Graphics Apr 2004 - Dec 2005
    Produced advertising creative, copywriting, content and layout for district print publications, real estate publications, legal publications, and luxury sector print products using Quark Xpress, Photoshop, and MS Office Suite software tools.
  • Ucla - Asucla
    Marketing Assistant & Visual Merchandise Trimmer
    Ucla - Asucla Aug 2003 - Apr 2004
    Los Angeles, Ca, Us
    Created and installed in-store and OOH campus marketing materials, public relations notices, and product merchandising for multiple brands (including Clinique, Apple, Nike) and events at ASUCLA Properties.Designed and implemented support process for marketing display rotations at student commons store, textbook store, campus photo studio, and multiple campus stores.Equipped store employees with display improvements, focusing on tangible metrics like sales velocity/revenue/units sold/seasonality.Fostered a supportive and productive work culture within the UCLA Store and Marketing team.
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  • Vialta
    Qa Internet Specialist (High School Internship)
    Vialta Jun 1998 - Oct 1998
    Us
    Former division of Panasonic. Provided technical quality assurance/quality control beta testing on frontend UX/UI, hardware and software for the first generation of TiVo-like multimedia players and video conferencing phones.Fostered customer advocacy and represent the voice of the customer user with internal teams, gathering and relaying beta feedback and identifying themes across testers to incorporate into product planning.
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Willis Chan Skills

Digital Marketing Social Media Marketing Sem Online Marketing Social Media Google Adwords Seo Marketing Digital Media Google Adwords Professional Digital Strategy Google Analytics Paid Search Strategy Search Engine Marketing Marketing Strategy Start Ups Search Advertising Leadership Brand Management Integrated Marketing Web Analytics New Media Mobile Devices Ppc Business Development Team Leadership Media Buying Pay Per Click Facebook Marketing Search Engine Optimization Ppc Bid Management Food And Beverage Twitter Marketing Copywriting Competitive Analysis Retail Marketing Multi Unit Retail Management Consumer Packaged Goods Marketing Fmcg Msn Adcenter Social Media Advertising Pricing Strategy Product Launch Forecasting New Business Development Business Development Consultancy Strategic Marketing Consultancy Branding Consultancy Property Consultancy Employee Training Preaching Teaching Pastoral Care Program Development Discipleship Evangelism Spiritual Direction Conflict Resolution Theology Gospel Event Planning Public Speaking Non Profits Counseling Psychology Volunteer Management Missions Biblical Studies Community Outreach Pastoral Counseling Leadership Development Church Events Coaching Liturgy

Willis Chan Education Details

  • The New School
    The New School
    Media Management & Media Studies
  • Ucla
    Ucla
    Classical Civilization (Minor)
  • Ohlone College
    Ohlone College
    Radio Programming
  • Ucla
    Ucla
    Economics

Frequently Asked Questions about Willis Chan

What company does Willis Chan work for?

Willis Chan works for Wm Consulting

What is Willis Chan's role at the current company?

Willis Chan's current role is VP Fractional CMO | Paid Media Growth and Product Marketing.

What is Willis Chan's email address?

Willis Chan's email address is ch****@****ail.com

What is Willis Chan's direct phone number?

Willis Chan's direct phone number is +191742*****

What schools did Willis Chan attend?

Willis Chan attended The New School, Ucla, Ohlone College, Ucla.

What skills is Willis Chan known for?

Willis Chan has skills like Digital Marketing, Social Media Marketing, Sem, Online Marketing, Social Media, Google Adwords, Seo, Marketing, Digital Media, Google Adwords Professional, Digital Strategy, Google Analytics.

Who are Willis Chan's colleagues?

Willis Chan's colleagues are Jackie Davey, Hilde Van Den Abeele, Werner Maass, Ahmed Rezgui, Wayne Morsfield.

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