William Carlson Email and Phone Number
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Outcomes-driven Product and Content professional with a proven track record in leveraging data analytics to drive product improvements, enhance user experiences, and achieve significant growth in user metrics within the EdTech industry. With extensive experience in data analytics, product strategy, and user engagement, I excel in cross-functional collaboration, democratizing data, and promoting data-driven decision-making to support strategic goals.My expertise extends to creating comprehensive metrics suites, implementing QA processes, and directing Agile transformations, which have collectively driven user satisfaction, content engagement, and operational efficiency. I am adept at using tools like Looker, Pendo, Userpilot, and SQL to inform strategic decisions and optimize product offerings.
Skillable
View- Website:
- skillable.com
- Employees:
- 294
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Manager, Lab Product SolutionsSkillableCollege Station, Tx, Us -
Senior Product AnalystSkillable Aug 2024 - PresentNew Port Richey, Florida, Us -
Lead Instructor - Cyber DefenseComtech Telecommunications Corp. Apr 2024 - Aug 2024Chandler, Arizona, UsAs a Lead Cybersecurity Instructor for Comtech, my role involves designing and delivering engaging, real-time cybersecurity courses that cater to a diverse range of learners. By utilizing data analytics, I monitor student performance and engagement, identifying trends and areas for improvement.I employ various instructional techniques and tools to create an interactive learning environment, ensuring complex cybersecurity concepts are accessible and understandable. My expertise includes developing customized training plans, conducting assessments, and providing feedback to optimize learner success. Additionally, I collaborate with curriculum developers and other instructors to continuously refine and update course content based on data-driven insights. My focus on data analysis allows me to implement targeted interventions and personalized learning paths, ultimately improving learner outcomes and ensuring the highest standards of cybersecurity education. -
Head Of Product And ContentCybrary Jul 2023 - Mar 2024Riverdale, Maryland, UsAs the Head of Product and Content at Cybrary, I utilize product and data analytics to inform strategy and decision-making. My role involves overseeing the development and implementation of high-quality educational content and products, ensuring they align with market needs and industry standards. By leveraging product analytics, I identify user behaviors and preferences, driving continuous improvement and innovation in our offerings.I lead a small, multidisciplinary team, including product managers, content creators, and instructional designers, using data insights to optimize user engagement and learning outcomes. My expertise includes conducting A/B testing, analyzing user feedback, and implementing agile development practices to enhance the product roadmap. Additionally, I collaborate with cross-functional teams to align content and product strategies with business goals, ensuring a cohesive and data-driven approach to achieving our objectives. My focus on data analytics allows me to make informed decisions that enhance the overall user experience and drive the success of our cybersecurity education platform. -
Head Of ContentCybrary Nov 2020 - Jul 2023Riverdale, Maryland, UsFor a company like Cybrary, Content is your product. As the Head of Content at Cybrary, I leverage data analytics to drive the strategy, development, and execution of educational content. My role involves collaborating with subject matter experts (SMEs) to curate and create high-quality, relevant, and up-to-date courses that meet the evolving needs of cybersecurity professionals. I oversee the content lifecycle from conceptualization to launch, ensuring rigorous quality assurance standards are met through data-driven insights.I manage a team of content creators, instructional designers, and QA technicians, using analytics to monitor and enhance learner engagement and outcomes. My expertise includes implementing innovative educational technologies and methodologies, backed by data, to deliver immersive learning experiences. Additionally, I work closely with cross-functional teams to align content initiatives with business goals and industry trends, driving continuous improvement and expansion of our educational offerings through a data-driven approach. -
Head Of Content OperationsCybrary Jul 2020 - Nov 2020Riverdale, Maryland, UsManaging operations well is fundamentally about providing team members with the tools and processes they need to effectively and efficiently accomplish their best work. When their best work means helping learners make career changes or career advancement to improve their lives, the reward is even greater. My time in this role with Cybrary ticked all these boxes and more, but change can be hard for those involved. Change management requires a thorough understanding of why things have been done the way they are before you make a change. Armed with the above, I took on an agile transformation to not only equip the team members for their best work, but to identify and improve the core outcomes of the Content Team - quality and quantity. Change without accountability or measurement is lacking; so we identified a suite of metrics to gauge our investments and progress towards process improvement - learner ratings and reviews, hours of content output, NPS, and especially eNPS. -
Quality Assurance ManagerCybrary Nov 2019 - Jul 2020Riverdale, Maryland, UsEdTech is a fast moving space, especially in the cybersecurity domain. In order to keep up with the industry, learners need the highest quality, up-to-date content they can get, as fast as they can get it. The Cybrary platform has helped to train millions of cybersecurity professionals by prioritizing these efforts. I was able to build a data-driven, quantitative QA process that sped up on time delivery of content by 30% compared to the subjective process previously used. This quantitative process gave us the data we needed to better train out QA engineers and instructors, resulting in a 30% increase in the amount of content produced. These changes also allowed us to improve instructor satisfaction and reduce instructor drop-out rates by 10%. When you put all of that together, the net outcome is many more millions of people trained to help defend cyberspace. -
Chief MentorCybrary Oct 2019 - Jul 2020Riverdale, Maryland, UsCybrary has always believed that training is only one part of the support learners need to succeed, mentoring is critical as well. It was this mentor program that got me personally hooked on the Cybrary platform. I was humbled and honored to come full circle and serve this community as on of their Chief Mentors. This allowed me to communicate daily with learners and users of the system, but also to lead and train the 150 mentors volunteering to help us with this work.Interactions with learners and mentors often happened one-on-one, but also in much larger contexts. I was privileged to host multiple community webinars reaching more than 1,000 simultaneous users each time we held an event. Coaching and giving back to the industry in this role was truly one of the highlights of my professional career. -
Senior InstructorCybrary Aug 2019 - Jul 2020Riverdale, Maryland, UsScaling your impact as an individual is critical if you want to maximize your success. Leveraging my success as an instructor with Cybrary I was able to train other instructors how to do the same. Technical people are often experts in their field, but not everyone can make the pivot to telling others how to do what they do. I was able to help technical professionals on the Cybrary platform bridge this gap so we could all scale our impact beyond ourselves. -
InstructorCybrary Jun 2019 - Aug 2019Riverdale, Maryland, UsCreated a Microsoft Azure certification course that trained over 15,000 learners the first year it was released and maintained a 5-star rating. -
Director Of It And CybersecurityMcmc Auto Ltd. Nov 2010 - Jul 2020Dallas - Fort Worth, Texas, UsIT and cybersecurity for SMBs in highly regulated industries are challenging to master. Teams are often small and budgets even smaller. Staff get to wear many hats, cross-skill and upskill often, and perform job duties at various altitudes from boots-on-the-ground to writing company policies. I wouldn't trace my time in the space for anything. We had the chance to maintain 99.99% infrastructure uptime due to our architecture decisions for a geographically disbursed organization. We maximized the impact of our $1M budget well beyond what many internal teams thought possible. We even reduced the total cost of ownership of all IT systems by 25% by effectively aligning to the organization's goals. The work in this space can be challenging, but it is also equally rewarding. -
Fixed Operations ManagerMcmc Auto Ltd. May 2006 - Oct 2010Dallas - Fort Worth, Texas, UsCreated quality control and productivity metrics for the service department, acted as liaison between sales and service, assisted sales in coordinating repair related issues with customers, trained service writers. Developed database application to oversee warranty and goodwill programs. Evaluated and approved diagnostic technologies for deployment in the service facilities. Apple product support for C-suite users. -
CeoCritical Strike Entertainment, Inc. May 2014 - Dec 2016• Achieved measurable success in researching and analyzing work progress as well as reviewing vendor contracts.• Ascertained and evaluated scope creep, weak leadership, inadequate oversight, and mismatched technical and business organizational structure, resulting promotion to CEO by the Board of Directors with the goal of turning around four failed product launches while directing the President and CFO.• Defined additional investment requirements, misaligned target audiences, technical gaps, reorganization of business practices, and hiring of external consultants and talent.• Liaised with BOD in order to recover funding and complete/implement the online education business case.• Extended investor commitments which secured an additional $500K of investment funding.• Administered all aspects of a ~$1.2M budget in initial capital with ~$500,000 raised in series B bond round.• Conceptualized, designed, and launched the company website, educational platform, and subscription model for the product-line, Go Fish Outdoors.
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Board MemberCritical Strike Entertainment, Inc. Jan 2012 - Dec 2016
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Head Of OperationsAutozoom May 2004 - May 2006Consult on development of SaaS product offering, oversee marketing website development, create and refine internal business processes, act as liaison between software development team and internal business stakeholders. Manage interoffice technology needs; including desktops, servers, and CRM tools as examples.
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Business AnalystMcmc Auto Ltd. May 2001 - May 2004Dallas - Fort Worth, Texas, UsCompanies often have more data than they realize or know how to leverage. Taking this data and turning it into insights that power decision-making can be a deciding factor in the success of a project or a company. I was able to leverage skills across SQL, Excel, and Visual Basic to streamline and automate report creation for the collection and finance departments. Through this effort, we were able to identify areas of opportunity for the business based on latent data the company had been collecting for years, but not analyzing.
William Carlson Skills
William Carlson Education Details
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Arizona State UniversityInformation Technology -
Texas Christian University - M.J. Neeley School Of BusinessEbusiness
Frequently Asked Questions about William Carlson
What company does William Carlson work for?
William Carlson works for Skillable
What is William Carlson's role at the current company?
William Carlson's current role is Manager, Lab Product Solutions.
What is William Carlson's email address?
William Carlson's email address is wc****@****att.net
What is William Carlson's direct phone number?
William Carlson's direct phone number is +168223*****
What schools did William Carlson attend?
William Carlson attended Arizona State University, Texas Christian University - M.j. Neeley School Of Business.
What are some of William Carlson's interests?
William Carlson has interest in Poverty Alleviation.
What skills is William Carlson known for?
William Carlson has skills like Team Building, Operations Management, Management, Customer Satisfaction, Crm, Customer Service, Strategic Planning, It Management, Program Management, Retail, Cybersecurity, Project Management.
Who are William Carlson's colleagues?
William Carlson's colleagues are David Culley, Paxton Bunting, Thomas Boughner, Melanie Krichko, David Behymer, Hans Hope, James Burnham.
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