Design Lead
Current
São Paulo, Brazil
I’m Product Designer Lead of "APAG, Conta Digital and Retention tribe", leading the design team, certifying the focus on product strategy, a customer-centric mindset, managing and mentoring my team and responsible for ensuring the quality of end-to-end design deliverables.From 2021 to 2023, I worked on the APAG team, focusing on Atacadão's acquiring product. I led the UX team, driving the creation and enhancement of acquiring services, spanning from app development to optimizing user… Show more I’m Product Designer Lead of "APAG, Conta Digital and Retention tribe", leading the design team, certifying the focus on product strategy, a customer-centric mindset, managing and mentoring my team and responsible for ensuring the quality of end-to-end design deliverables.From 2021 to 2023, I worked on the APAG team, focusing on Atacadão's acquiring product. I led the UX team, driving the creation and enhancement of acquiring services, spanning from app development to optimizing user experiences across our channels, back-office portal, and terminal interfaces. Additionally, I led the UX team for Banco Carrefour's new digital account, spearheading the development of a comprehensive account experience, including features, payment solutions, and the implementation of Pix.In 2023, I worked as a Product Designer Lead within the retention team at the Bank. I led two design teams: one focused on the Parcele product, where we developed solutions for customers interested in splitting their credit card bill, and the other focused on the Acordo product, aimed at assisting delinquent customers in settling their debts. Show less