Since January 2024, I have embarked on a journey to lead and inspire the talented individuals on our design operations team, driving our collective vision and goals. My role extends to managing our backlog, prioritizing tasks and promoting a culture of efficiency and innovation. Furthermore, I am in charge of managing our design system, supervising its evolution, creating productivity KPIs for the design team, accessibility metrics and Design system.

I’m Product Designer Lead of "APAG, Conta Digital and Retention tribe", leading the design team, certifying the focus on product strategy, a customer-centric mindset, managing and mentoring my team and responsible for ensuring the quality of end-to-end design deliverables.From 2021 to 2023, I worked on the APAG team, focusing on Atacadão's acquiring product. I led the UX team, driving the creation and enhancement of acquiring services, spanning from app development to optimizing user… Show more I’m Product Designer Lead of "APAG, Conta Digital and Retention tribe", leading the design team, certifying the focus on product strategy, a customer-centric mindset, managing and mentoring my team and responsible for ensuring the quality of end-to-end design deliverables.From 2021 to 2023, I worked on the APAG team, focusing on Atacadão's acquiring product. I led the UX team, driving the creation and enhancement of acquiring services, spanning from app development to optimizing user experiences across our channels, back-office portal, and terminal interfaces. Additionally, I led the UX team for Banco Carrefour's new digital account, spearheading the development of a comprehensive account experience, including features, payment solutions, and the implementation of Pix.In 2023, I worked as a Product Designer Lead within the retention team at the Bank. I led two design teams: one focused on the Parcele product, where we developed solutions for customers interested in splitting their credit card bill, and the other focused on the Acordo product, aimed at assisting delinquent customers in settling their debts. Show less

I was responsible for the design experience of the "Conta e Cartão" tribe, designing the process from discovery to delivery. I was responsible to creating the Pix project for the "Conta Digital Carrefour and Conta A Atacadão".

I was responsible for the design experience of "Serasa Consulta and Saúde do Seu Negócio". My goal was to design the discovery process until the final delivery of the initiatives. My role as a UX specialist was to lead qualitative and quantitative research, conduct usability tests with customers, and defining the best experience.

My role as a product designer was to build the PME design system and design the experience for the "Serasa Consulta" product.

I was a UI Freelancer to Dolce Gusto e-commerce

My role was to create web interfaces, wireframes, and digital projects.

My role was to create web interfaces and coordinate designers.