Will Casserly is a seasoned marketing expert with over 30 years of experience working with professional services firms. Drawing from his combined in-house and agency roles, Will works to guide executive leadership and creative teams to meet high-growth objectives and adapt to evolving industry trends and challenges. He collaborates closely with clients, utilizing his extensive corporate and creative management experience to provide strategic insights and ensure the achievement of their branding and growth goals. Having worked with firms of various sizes and across different sectors, Will understands the unique challenges and opportunities each industry presents. His adaptable approach allows him to leverage his expertise effectively, tailoring marketing strategies to meet the specific business objective of his clients. With extensive experience in accounting, financial services, consulting, associations, and legal firms, he brings a wealth of knowledge to his clients, enabling him to drive growth and enhance brand visibility. Notably, Will's tenure as VP of Marketing and Communications at Edelman Financial, was instrumental in developing the reputation and market presence of one of the largest and most successful independent financial planning firms in the nation.Will combines his strategic acumen with a deep understanding of business trends. Over the course of his career, he has honed his expertise in various disciplines, including marketing, communications, media/public relations, graphic design, video production, and business development. By remaining at the forefront of technology and industry dynamics, he has consistently driven successful outcomes for his clients.Will resides with his family just outside of Washington D.C., in the picturesque foothills of Leesburg, Virginia. While not busy planning home remodeling projects, he can be found building custom cabinetry, enhancing home automation, restoring electric guitars, adding to the Ancestry.com family tree (4,794 members and growing)—or more likely trying to curb the feline-chasing instincts of his Australian Shepherd.Areas of Emphasis: Operations Management, Business Intelligence, Competitive Analysis, Relationship Management, Product Design, Branding & Identity, Business Development, Content Creation, Video Production, Public Relations, Social Networking, Event Management.