William C. Email & Phone Number

Orlando, Florida, United States

Providing communications and marketing strategy for a statewide non-profit, including public relations, corporate and organizational communication, marketing, and related support to ensure every Floridian has access to sustainable, affordable housing. As the Director of Communications at the Florida Housing Coalition, my role encompasses:Strategic Communication: Leading the development and execution of comprehensive internal and external communication strategies to raise awareness and support for affordable housing solutions reaching C-suite and D-suite executives, front-line advocates, and members of the general public.Partnership Development: Establishing and nurturing strategic partnerships to amplify the organization's reach and impact, fostering collaborations that drive positive change while ensuring consistency of message.Content Creation: Overseeing the creation of compelling content, including press releases, articles, and social media campaigns, resulting in increased engagement and awareness.Cross-Functional Collaboration: Collaborating with cross-functional teams to ensure consistent messaging and brand representation across all communication channels.

Orlando, Florida, United States

As the Director of Marketing Strategy and Accounts at a Moxe Integrated Marketing, I played a pivotal role in driving impactful campaigns and elevating brands to new heights. Key responsibilities included:Strategic Planning: Led the development and execution of comprehensive marketing strategies tailored to clients' unique goals and market landscapes.Brand Positioning: Worked closely with clients to define and refine brand positioning, ensuring a strong and compelling market presence.Campaign Management: Orchestrated end-to-end marketing campaigns, leveraging a mix of traditional and digital channels to maximize reach and engagement.Data-Driven Insights: Utilized analytics and market research to gather actionable insights, optimizing campaigns for effectiveness and ROI.Cross-Functional Collaboration: Collaborated with creative, digital, and account teams to ensure seamless integration of marketing strategies across various channels.Client Relationships: Cultivated and maintained strong relationships with clients, serving as a trusted advisor and driving client satisfaction.

Orlando, Florida, United States

Responsible for the overall marketing and communication strategy of a seven-location medical practice and urgent care network, serving over 1,000,000 patients. Utilizing creative and insightful campaigns designed to directly increase revenue, patient volume, and generate new leads, managing all aspects of the marketing process from research planning to execution and analysis.* Increased brand awareness by 22% in my first six months by exploring non-traditional advertising avenues and managing advertising spend to maximize brand exposure.* Developed a targeted and coordinated marketing strategy designed to capitalize on physician expertise, scheduling regular interviews through traditional media outlets (radio and television) as well as non-traditional, web-based media (blogs, podcasts, speaking engagements, speaker showcases, TED-Talk Style Events, etc.).* Designed, developed, and created an informational library of content designed for quick deployment with social media influencers and other Subject Matter Expert (SME) networks, as well as through social and viral advertising, including video series.* Planned and executed strategic short-term (quarterly), mid-term (annual), and long-term (three-year) editorial calendars and strategic marketing initiatives designed to increase brand awareness and encourage repeat visits.* Regularly conducted analytical reviews of marketing efforts, ensuring appropriate Return on Investment for marketing initiatives.* Worked collaboratively between practice departments to ensure consistent brand messaging and inter-company communication.

Charlotte, North Carolina, And Central Florida, United States

Marketing and Communications professional, providing a wide variety of services to clients, enhancing overall marketing and/or communications efforts, delivering project-based consulting services.Project Manager/Director of Marketing Managed and implemented annual “voice of the customer” survey, developing a comprehensive customer satisfaction survey, aggregating responses and developing a senior-level informative presentation of results.  Managed administrative functions of employees, subcontractors, vendors and volunteers, ensuring compliance with established policy and procedures in both in-person and remote environments.  Built and developed cross-functional teams, managing employee talents and developing performance improvement pathways to ensure maximum results in a data-driven environment. Copywriter/Content Development  Provided technical and general copywriting for products, programs and services reaching more than 15,000 client users. Developed user guides, training materials, and other documentation in a fast-paced environment.Creative Director Created and deployed new media marketing campaigns, with hands-on experience in all phases of development.  Developed marketing and communications collateral for client programs and services, including print, digital and multi-media presentations reaching more than 250,000 subscribers annually.Digital Marketing/Communications Manager Managed email communications (internal and external) to communicate complex ideas, news, and system updates simply, using established branding guidelines to create a clear, concise communications.  Developed and implemented automated email marketing campaigns reaching 10,000 to 3,000,000 subscribers. Social Media Manager Developed and implemented social campaigns utilizing major social media channels. Served as a liaison with media agencies, supervising the media buying process and managing annual media budgets in excess of $1,000,000.

Directs education product and program development, scheduling of convention speakers and Realtor Institute faculty, instructor training, and serves as the liaison to the Professional Development Committee and it's subcommittees. Prepares and submits courses to the Florida Real Estate Commission to obtain license renewal credit and coordinates education partnerships with affiliated organizations and industries.

Adjunct faculty member within the College of Arts and Sciences and College of Education, teaching all levels of undergraduate courses for the English Department and Professional Development Department.

Altamonte Springs, Florida, United States

Responsible for the overall marketing and public outreach efforts for various Florida Department of Transportation projects, including managing Trans4Mation (the Interstate 4 Public Information Office), the Smarter Pace Campaign (variable speed limits) and Florida’s 511 Traffic Information System. Developed video, print and audio campaigns designed to reach the public to inform and educate on changes to transportation systems throughout Central Florida.  Increased the adoption by consumers of the 511 traffic information system through marketing campaigns and public outreach developed through market analysis. Partnered with local media outlets to disseminate information quickly during emergency situations.  Developed branding and targeted messaging for various campaigns.  Conducted ongoing market research and provided market analysis reports to senior management to gauge marketing effectiveness.

Directly responsible for the fiduciary and legal oversight of a multi-million dollar grant project designed to provide professional development to Florida’s public school teachers, handling marketing and communication efforts reaching over 100,000 education professionals state-wide.  Planned and maintained budgets in excess of 7.5 million dollars annually.  Supervised a team of 40 direct reports to achieve scheduled program dates, office objectives and conference execution.  Made and executed decisions based on operational needs, political influences and budgetary restraints that effected literacy education throughout the state.  Managed all ongoing and special marketing efforts, including multiple special projects partnering with the Governor’s office.  Developed conferences and academy related marketing collateral, reaching over 50,000 participants annually, utilizing supplemental budgets in excess of 5 million dollars.  Regularly analyzed the effectiveness of marketing programs and services offered by the project, utilizing both qualitative and quantitative research data, reporting to both the program’s Principal Investigator as well as the state and federal legislature.

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Doctor Of Philosophy (Ph.D.), Organizational Communication (Ip)

In Progress

Master Of Arts (M.A.), Rhetoric And Composition

Bachelor Of Science (B.S.), Behavioral Sciences

Graduate Certificate, American Humanics