Will Clarke

Will Clarke Email and Phone Number

I am an experienced communicator who helps executive teams and the companies they lead recognise, understand, protect and build their reputations to help them better connect with all their stakeholders. @ McMillan Shakespeare (MMSG)
Will Clarke's Location
Richmond, Victoria, Australia, Australia
Will Clarke's Contact Details

Will Clarke personal email

n/a
About Will Clarke

As a senior corporate affairs executive with 20 years experience in reputation management, corporate communications, PR, issues and crisis management, I have worked closely with CEOs, executive teams and Boards in effectively managing corporate reputation through significant challenges and change. Specialising in issues and crisis communication, working with companies across the world to ensure they have robust systems in place helping maintain the best level of preparedness to effectively manage problems and ultimately maintain their social licence to operate.Specialties: Strategic planning for internal & external communications; reputation management; issues and risk management; emergency communications; employee engagement; corporate affairs; public relations; influencer programmes; corporate communications; technology & telecommunications; investor relations

Will Clarke's Current Company Details
McMillan Shakespeare (MMSG)

Mcmillan Shakespeare (Mmsg)

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I am an experienced communicator who helps executive teams and the companies they lead recognise, understand, protect and build their reputations to help them better connect with all their stakeholders.
Will Clarke Work Experience Details
  • Mcmillan Shakespeare (Mmsg)
    Head Of Corporate Communications And Government Relations
    Mcmillan Shakespeare (Mmsg) Sep 2023 - Present
    Melbourne, Victoria, Au
    Responsible for uplifting and protecting the reputation of ASX listed salary packaging, novated leasing and NDIS plan management business. Responsible for all external and internal communications, government relations and stakeholder engagement for CEO and executive leadership team.
  • National Automotive Leasing & Salary Packaging Association (Nalspa)
    Alternate Director
    National Automotive Leasing & Salary Packaging Association (Nalspa) Oct 2023 - Present
  • Flux Communications Pty Ltd
    Principal Consultant
    Flux Communications Pty Ltd Aug 2013 - Present
    Specialist communications consultancy working with companies in delicate situations. Lux provides best practice crisis communication strategy and training, issue management, and a range of general communication consulting to clients in a state of flux.
  • David Jones
    Head Of Corporate Communications
    David Jones Feb 2022 - Aug 2023
    Docklands, Victoria, Au
  • Thryv Australia
    Head Of Communications
    Thryv Australia Aug 2021 - Feb 2022
    Melbourne, Vic, Au
  • Sensis
    Head Of Corporate Communications
    Sensis Nov 2018 - Feb 2022
    Melbourne, Victoria, Au
    Leadership of internal and external communication, brand and all things reputation. Responsible for all Comms for the launch of Thryv in Australia.Sensis is a @Thryv Holdings company.
  • Carsales.Com.Au
    Head Of External Communications & Investor Relations
    Carsales.Com.Au Jan 2015 - Oct 2018
    Melbourne, Au
    Head of comms for carsales.com Ltd network managing the reputation of Australia's original disruptors and the leader in the online classifieds market. Responsible for the strategy, management and implementation of corporate affairs, PR, media and analyst relations, social media, investor relations, government relations and internal communication.
  • Emq Pty Ltd
    Principal Crisis And Emergency Communications Management Consultant
    Emq Pty Ltd Jul 2013 - Mar 2014
    Williamstown North, Au
    EMQ provides crisis and emergency management systems, tools and training services. Critical to any success is the full understanding of our client’s business and industry, as well as their unique risks, exposures and stakeholders. With this knowledge EMQ helps organisations ensure the safety of people, preserve the environment they operate in and protect their assets and reputations.For EMQ I advise clients on best practice crisis communication, issues management and crisis preparedness, write crisis communications plans, stakeholder management programs, media training, social media training, as well as designing and running training exercises and simulations. I also act for clients in crisis situations and work to actively protect their reputations and brands. Work across many industries (mining, oil and gas, utilities, forestry, logistics, infrastructure, manufacturing, food) with clients around the world encouraging best practice and preparedness.
  • The De Wintern Group
    General Manager Melbourne
    The De Wintern Group Apr 2011 - Jul 2013
    De Wintern is arguably Australia's leading reputation management consultancy, specialising in issues, crisis and emergency management. Responsible for the management of the Melbourne office, including staff management and training, budgets and financial performance, lines of business, new business as well as providing senior counsel to clients on issues and crisis management, reputation management, strategic communication, investor relations and stakeholder management. Undertaking a great deal of global risk, issues, crisis and emergency management work for a number of clients in mining, utilities and petrochemical sectors.At De Wintern I run a number of client communications programmes including litigation PR, a grassroots political lobbying campaign and communications programmes for utilities, consumer technology and B2B technology.
  • Nec
    Public Relations Manager
    Nec Apr 2007 - Apr 2011
    Tokyo, Jp
    NEC Australia is a leading IT and Communications business supplying businesses and governments across Oceania employing 850 staff across Australia and a turnover of over $450million.Full responsibility for all stakeholder relations for NEC in Australia and for export market of New Zealand. Designed and ran all media and industry analyst relations programmes, government strategy and lobbying and all internal communications. Succeeded in ensuring PR lead the marketing mix and was the foundation for all marketing communications.Handled all senior executive profiling and leadership communications program including speech writing for executive team. Consulted to the Australian and expatexecutive teams on reputation and communications. Responsible for issues and crisis management across the company, reputation management, tracking, measurement and executive reporting, as well as acting as company spokesperson.
  • Telstra
    Senior Corporate Affairs Advisor
    Telstra Oct 2006 - Apr 2007
    Sydney, Nsw, Au
    I was responsible for managing the external and internal corporate affairs for the wireline and NGN business as well as the CTO Office within Telstra. I was responsible for issues management across the business unit, acted as strategic counsel to the senior leadership team of Telstra’s Wireline Network division and managed the corporate profile of the Executive General Manager of the unit Dan Burns. I managed potential issues to minimise media impact for Telstra and worked with Telstra PR team to generate positive editorial for Telstra. I engaged with Telstra’s regional managers to manage local media and stakeholder issues. I undertook corporate writing for media, speeches, briefing documents, and staff communications for offices of CTO, COO and Network.
  • Coles Myer
    Senior Corporate Affairs Advisor
    Coles Myer Jan 2006 - Oct 2006
    I was the Corporate Affairs Advisor to the IT Department with responsibility for the communications strategy for the implementation and introduction of the new EPOS systems across all Coles and Liquorland stores. Devised and implemented the communications strategy for all internal and external stakeholders. I also acted as strategic communications counsel to the IT team, the executive team and the KPMG implementation team for the project. Devised communications plan and exaction for all staff communications, across multiple media; wrote communications pieces and video scripts; created intranet site for the project and also liaised with the media affairs team corporate affairs teams for supply chain management project and the ERP project. As a key member of the corporate affairs team I was responsible for keeping the executive team updated on the project status and across any impacts onreputation and staff morale.
  • Mercer Human Resource Consulting
    Senior Consultant
    Mercer Human Resource Consulting Jul 2005 - Jan 2006
    New York, Ny, Us
    Mercer Human Resources bought Mellon HR&IS in July 2005. I was responsible for the successful transition of the Mellon communications team and other staff into the Mercer business. After transition, I acted as a senior consultant to Mercer clients designing, selling and implementing employee branding, internal communications programs, Mergers & Acquisitions communications strategies, and devising new communication products for the market. I gained extensive experience in M&A communication and post-merger integration and consolidation as well as in employeebranding.
  • Mellon Human Resources & Investor Solutions
    Practice Leader, Communications Consulting
    Mellon Human Resources & Investor Solutions Mar 2004 - Jul 2005
    Mellon HR&IS was a leading superannuation management company and fund managing around 20% of the Australian superannuation market. I ran and managed Mellon’s Australian Communications Consulting practice, with responsibility for the strategy, planning, financial control of a $2.6m a year business with a team of 12 consultants and designers in Melbourne and Sydney. I provided strategic communications advice to superannuation and human resources consulting clients on integrated stakeholder communications. I devised strategies which tied superannuation into the corporate employee offering and enhanced the corporate brand. Developed the business through networking with existing clients and prospects and increased cross selling opportunities. I was responsible for all sales and new business for the communications consulting business and was responsible for all staff development, salary reviews, etc. I expanded the firm’s offer to incorporate employee and internal communications, total rewards communication and share plan communication which increased turnover and profitability by controlling costs, introducing more efficient work practices and developing higher margin, reproducible “off-the-shelf” products. Member of the senior management team of the firm’s HR & IS business and played a key role in day to day management and planning of the business in Australia.
  • Insight Marketing And Communications Ltd
    Account Director
    Insight Marketing And Communications Ltd Jul 1997 - Jan 2004
    Focused on expanding the firm’s business with PeopleSoft, increasing the revenue from other key clients, identifying and developing new business opportunities, providing strategic counsel to clients and managing a team of eight PR professionals in delivering services to clients. Clients included PeopleSoft, Lagan, BIS, Elcom International and Cisco and a wide range of firms in the software development, consulting services, telephony and education sectors.As the firm’s representative on an inter-company cross selling committee of its parent company (Chime Communications), worked with “C” level directors from other divisions to formulate best practice and strategies for cross selling between divisions and companies.
  • Applied Computer Systems Limited
    Marketing & Pr Manger
    Applied Computer Systems Limited May 1996 - Jul 1997
    Managed the company’s direct and show marketing programs and PR campaigns targeting the builders’ merchant and distribution industries. Responsible for agency management, database development and management and providing sales force support.
  • Oldham Coliseum Theatre
    Public Relations Officer
    Oldham Coliseum Theatre Oct 1994 - May 1996
    Promotion of all shows and events and management of all public and media relations.
  • Computer Bookshops Ltd
    Public Relations Officer
    Computer Bookshops Ltd Apr 1993 - Oct 1994
    Birmingham, Gb
    Promotion of computer books and manuals - securing media reviews, competitions, give-aways.

Will Clarke Skills

Corporate Communications Strategic Communications Internal Communications Marketing Communications Public Relations Strategy Reputation Management Crisis Communications Media Relations Crisis Management Communications Planning Social Media Strategic Planning Marketing Speech Writing Stakeholder Engagement Management Leadership Press Releases Social Media Measurement Stakeholder Management Analyst Relations Spokesperson Corporate Social Responsibility Marketing Strategy Communication Training Investor Relations Government Internal And External Communications Risk Management Team Management Strategic Consulting Messaging Message Development Public Affairs Publicity Litigation Pr Grassroots Organizing Industry Analyst Relations Thought Leadership Issues Management Grassroots Campaigning Media Skills Training Social Media Communications

Will Clarke Education Details

  • Australasian Investor Relations Association
    Australasian Investor Relations Association
    Investor Relations
  • The Manchester Metropolitan University
    The Manchester Metropolitan University
    Marketing Management
  • University Of Birmingham
    University Of Birmingham
    Medieval And Modern History
  • Hipperholme Grammar School
    Hipperholme Grammar School

Frequently Asked Questions about Will Clarke

What company does Will Clarke work for?

Will Clarke works for Mcmillan Shakespeare (Mmsg)

What is Will Clarke's role at the current company?

Will Clarke's current role is I am an experienced communicator who helps executive teams and the companies they lead recognise, understand, protect and build their reputations to help them better connect with all their stakeholders..

What is Will Clarke's email address?

Will Clarke's email address is wi****@****.com.au

What schools did Will Clarke attend?

Will Clarke attended Australasian Investor Relations Association, The Manchester Metropolitan University, University Of Birmingham, Hipperholme Grammar School.

What are some of Will Clarke's interests?

Will Clarke has interest in Public Relations (Pr), Cooking, Civil Rights And Social Action, Environment, Cycling, Cricket, Surfing, Photography, Music, Analysts.

What skills is Will Clarke known for?

Will Clarke has skills like Corporate Communications, Strategic Communications, Internal Communications, Marketing Communications, Public Relations, Strategy, Reputation Management, Crisis Communications, Media Relations, Crisis Management, Communications Planning, Social Media.

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