Will Clay Email & Phone Number

Atlanta, GA, US

Plymouth Meeting, Pennsylvania, US

• Founded and manage a drain cleaning and sewer repair business, achieving $500k in sales in the first year; spearhead business development initiatives and serve as the general manager overseeing day-to-day operations
• Implemented effective marketing and digital marketing strategies, resulting in the acquisition of 1500 customers
• Personally engaged in building strong customer relationships organically, fostering customer loyalty, booking jobs, ensuring efficient service delivery, and managing the dispatch of service technicians to projects
• Oversaw a team of 4 employees, providing leadership, guidance, and fostering a collaborative work environment

Pittsburgh, PA, US

• Orchestrated and executed strategic plans for Liquid Nails & Homax Textures, managing a $150M construction adhesive and textured paint business in over 2000 Home Depot stores and retailers
• Achieved consecutive positive comp sales growth (2016-2017: +6.6% and +5.3%) through impactful influence on merchandising strategies and cross-functional collaboration
• Served as the primary liaison with The Home Depot merchant team, successfully executing corporate initiatives and promotional programs, ensuring product placement and driving sales through innovative techniques
• Managed P&L, monitored daily sales performance, and analyzed data for strategic recommendations, influencing 5 P’s (Product, Placement, Promotion, Pricing, People)
• Implemented price strikes against competitors enhancing competitive positioning and driving increased sales
• Oversaw Jr. Account Managers for national accounts, directing Lowe's and Home Depot activities, and ensuring the effective introduction and implementation of sales strategies across diverse markets

Atlanta, Georgia, US

• Led a multi-functional team in executing strategic plans for the Ceramic Tile Setting Materials category
• Facilitated the implementation of merchandising strategy and tactics for a $960M enterprise across 7 major buying offices and 2000 retail stores
• Achieved over 40% market share in 2007 through continuous evaluation of market intelligence and initiation of effective product, pricing, and promotional strategies
• Increased annual sales by $3.5M by interpreting POS data and analyzing sales trends; achieved an 8.0% increase in gross profit growth by optimizing the product mix and negotiating the lowest possible cost-of-goods
• Developed a retail pricing strategy, enhancing the profitability of the total portfolio by 44 basis points; successfully liquidated $30M in inventory, improving working capital by $1.5M over a 6-month period
• Negotiated $1.75M in incremental funding allocated toward inventory reduction initiatives

• Led a merchandising team in crafting strategic plans for diverse categories, including Frozen Food, Dairy, NonFood (Detergents, Household Chemicals, Paper Towels, etc.), Pet, and Baby
• Managed the P&L for a $280M portfolio across 5 Southeastern states and 350 retail stores, achieving remarkable success in market share and revenue growth
• Aligned team and company resources to secure a remarkable 27% market share for a new product launch, earning the #1 ranking in the region
• Spearheaded a major promotional program that resulted in an impressive 8.3% increase in comp sales, generating $750K in incremental revenue
• Created a seasonal marketing program that consistently delivered a +3.1% increase in same-store sales in consecutive years
• Made data driven decisions by leveraging syndicated data (Nielsen & IRI) and other tech tools to thoroughly evaluate historical consumption trends

Ms, Marketing

Bachelor Of Business Administration - Bba, Marketing

Bba, Marketing