Director Sales And Marketing - Bekaertdeslee Solutions
BekaertDeslee is a multinational developer and manufacturer of woven and knitted mattress textiles with headquarters in Belgium and production units in 15 countries. The Solutions division produces ready-made sewn products including mattress covers, mattress protectors and pillow encasements.• Led all commercial activity for U.S. Solutions Division achieving year-over-year market share growth and highest revenue, profitability and market share in division history in 2019• Redesigned and implemented sales growth strategy focused on refining the customer base, adding strategic new accounts, and shifting product mix, resulting in 20% ASP growth and 305% revenue growth over four years • Managed a team of sales, marketing, customer service and product development professionals to execute multi-faceted sales strategy; identified opportunities to align team strengths with redeveloped sales tactics and motivated to more efficiently collaborate on target goals. • Forecasted and oversaw division’s annual commercial budgets by analyzing and anticipating present and future divisional business goals and industry trends to inform financial targets, reporting monthly financials to senior management in order to inform firm-wide decision-making.