Will C.

Will C. Email and Phone Number

Sunshine is a far better predictor of ice cream sales than temperature @ KEY Sparkling Water
Will C.'s Location
Saratoga Springs, New York, United States, United States
Will C.'s Contact Details
About Will C.

I'm a fan of conversations that aren't required to stay on topic, tequila and people who give a damn. Whats more, I love bold and unique initiatives that come to life on the real world's whiteboard - napkins.

Will C.'s Current Company Details
KEY Sparkling Water

Key Sparkling Water

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Sunshine is a far better predictor of ice cream sales than temperature
Will C. Work Experience Details
  • Key Sparkling Water
    Chief Marketing Officer
    Key Sparkling Water Jul 2024 - Present
    Saratoga Springs, Ny, Us
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  • Key Sparkling Water
    Partner
    Key Sparkling Water Nov 2023 - Present
    Saratoga Springs, Ny, Us
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  • Death Wish Coffee Company
    Acquisition Director
    Death Wish Coffee Company Jan 2023 - Aug 2023
    Saratoga Springs, Ny, Us
    - Achieved 165% cumulative 1st-Order Payback rate while beating acquisition sales and volume targets.- Shaped, administered, and managed a $10M working and non-working marketing budget.
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  • Death Wish Coffee Company
    Ecommerce Director
    Death Wish Coffee Company Feb 2020 - 2023
    Saratoga Springs, Ny, Us
    - In collaboration and guidance with the CEO; identified department needs, hired and managed six FTEs, while developing and aligning their skills with organizational goals.- Oversaw DTC site rebuild and launch, driving a 35% incremental CVR growth within the first 9-mo. post-launch- Achieved DTC growth of 95% (top-line) and 125% (bottom-line).- Achieved Amazon U.S. growth of 130% (top-line) and 200% (bottom-line).
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  • Death Wish Coffee Company
    Ecommerce Manager
    Death Wish Coffee Company Jan 2020 - Feb 2020
    Saratoga Springs, Ny, Us
    - Grew and normalized owned-channel DTC revenue contributions to 30% - 34%.• Acquired 180k+ email subscribers with the launch of a weekly newsletter – The Scoop.
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  • Death Wish Coffee Company
    Direct Marketing
    Death Wish Coffee Company Feb 2019 - Jan 2020
    Saratoga Springs, Ny, Us
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  • Unveil.Studio
    Founder
    Unveil.Studio 2016 - Dec 2019
    Carson City, Nevada, Us
    - Full-funnel marketing agency specializing in eCommerce, brand management, and Real Estate market, with an ARR of $700k.- Earned AOR contract for independent RE brokerage after aiding their ascension to #1 (total sales) in DMA.- Successfully sold Real Estate book of business amounting to a successful exit in 2019.
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  • Sierra Nevada Media Group
    Business Development Manager
    Sierra Nevada Media Group Apr 2013 - Oct 2016
    Carson City, Nv, Us
    - Generated $1M+ in sales by crafting mixed-media solutions for SMBs, after understanding each client's vertical and capabilities.- Developed client relationships further enhancing and expanding SNMG's reputation and reach.- Recognized as the #1 BDM in sales for entire Swift Communications portfolio (1/204).
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Will C. Skills

Native Advertising Operations Management Marketing Manufacturing Google Analytics New Business Development Seo Logistics Account Management Strategic Planning Team Building Project Management Google Adwords Management Microsoft Office Leadership Customer Service Sales Management Budgets Inventory Management Team Leadership Project Planning Sales Digital Media Advertising Advertising Sales Digital Marketing Marketing Strategy Business To Business Magazines Training Sales Operations Business Development Email Marketing Search Engine Optimization Social Media Marketing Branding And Identity Graphic Design Online Advertising Online Marketing Adobe Illustrator Adobe Photoshop Lead Generation Public Speaking Retargeting Adobe Creative Cloud Negotiation Purchasing Social Media Facebook

Will C. Education Details

  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Business Analytics

Frequently Asked Questions about Will C.

What company does Will C. work for?

Will C. works for Key Sparkling Water

What is Will C.'s role at the current company?

Will C.'s current role is Sunshine is a far better predictor of ice cream sales than temperature.

What is Will C.'s email address?

Will C.'s email address is wc****@****ail.com

What schools did Will C. attend?

Will C. attended Massachusetts Institute Of Technology.

What skills is Will C. known for?

Will C. has skills like Native Advertising, Operations Management, Marketing, Manufacturing, Google Analytics, New Business Development, Seo, Logistics, Account Management, Strategic Planning, Team Building, Project Management.

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