Will Yang Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Instrumentl (YC S16) simplifies the grants process for researchers and nonprofits. We're on a mission to fix the massive inefficiencies in the funding process getting in the way of innovation and social progress.A few year 3 highlights:1. Achieved 76% annual revenue growth & 80% YoY growth in qualified leads. 2. Led the creation of a stronger qualified customer definition through detailed analysis and consensus-building among leadership team. Integrated this into retention & Customer Success workflows.3. Spearheaded the scale out of our Customer Success function from 1 to 5. Segmented and implemented books of business, health scores, and overhauled variable compensation model.4. PM'ed key Growth Product projects to drive user activation and adoption (2X number of monthly grant spreadsheets uploaded).

San Francisco, California, Us

A few year 2 highlights:1. Achieved 99% annual revenue growth & 99% YoY growth in qualified leads. 2. 93% increase YoY in traffic through a variety of digital marketing strategies (programmatic SEO, content marketing, targeted link building, and more). 3. Exponentially grew content marketing-related traffic 14X YoY to 343K unique pageviews and increased organic keyword placements 2.2X across the site. 4. Scaled an interdisciplinary Growth team from 1 to 5; oversaw partnerships, paid ads, content marketing, and growth product strategy.A few year 1 highlights:1. Achieved 92% annual revenue growth & 45% YoY growth in qualified leads.2. Scaled and formalized partnership program resulting in over 6X increase of referred customers attributable from partnership channels.3. Launched grant workshop series resulting in 4000+ grant professional registrants, 95% attendee satisfaction rating, and directly attributable new leads & customers.4. Systemized content marketing to release 55 long-form blog posts in five months, resulting in 23K unique pageviews, hundreds of top 10 organic keyword placements, and new leads.

Our content marketing machine needed to be rebooted since it had been deprioritized since 2017. I led the charge, overseeing the relaunch of our blog and digital marketing efforts. We made quick progress, with multiple resources going viral in the education community. By my departure:1. Blog traffic for the first half of the school year was trending at 2.2X the prior school year.2. GA-tracked blog pageviews had grown 44% comparing calendar year 2019 to 2020. 3. SEMRush estimated blog traffic had grown 61% in 11 months.4. One in three inbound leads were directly attributable to 2020 efforts.

My team and I accomplished a lot during this time.A few highlights:1. Achieved 10% market penetration, grew clients to over 2000 served and sustained a three-year average of 67% annual revenue growth.2. Rebuilt team culture to go from high employee churn to 0% churn for my first year and a half as CRO. 3. Honed our free-trial pilot program to go from 20% conversions the year before to 65% the first year, and maintained 60%+ close rates every year since.4. Scaled professional services sales as well as launched a formal outbound prospecting process, two new revenue streams for the company. 5. Mentored two direct managers who had started as individual contributors to succeed me in leading a 25-person client-facing team, allowing for a seamless transition to CMO.

I scaled three teams (Sales, Customer Success, and Marketing) as the company navigated a rebrand and rebuilt its product. Despite lack of product-market fit, revenue grew 50% year-over-year. This was a year of many firsts: implementing sales incentives programs, a customer success framework, a free-trial pilot program, and much more. Our efforts paid off as we saw 61% more deals won and a 29% increase in sales opportunities.

I spent the year training the company's first Sales Operations hire and solidifying SOPs, while executing account-based email marketing to grow new opportunities 5X and school sales 4X. We hit 150% of our sales goal that year. This was a big year for digital marketing. I accelerated content marketing efforts I had started the year before and grew blog traffic over 3X in a year to multi-millions in pageviews.

I honed the sales conversion process and pricing strategy resulting in 5X clients from the year before. I also optimized retail e-commerce checkout that resulted in 8X growth of retail sales.

I built the sales process from the ground up, going from zero to 55 school clients while working part-time in college. The sales generated enough traction to secure a seed round of funding.

New York, Ny, Us

Oliver Wyman (OW) is a leading global management consulting firm. During my summer in Financial Services at OW, I focused on optimizing the underwriting process for a Fortune 500 insurance company. That same summer, Albert achieved traction and we secured our first round of significant funding. Applying the regret minimization framework, I expedited my graduation from Northwestern to December 2014 and went full-time at Albert in January 2015.

I started a college consulting business which built the largest MOOC on Udemy at the time for tackling college admissions with over 2,000 students enrolled.Students were admitted to 18 of the top 25 schools (based on US News). College Creed was acquired by Learnerator (now Albert) in October 2013.

Us

Campus Solutions (CS) provided Northwestern students with a full-service logistics solution to store and/or ship their belongings. It was the most successful student-run company in Northwestern history.www.nucampussolutions.com

Evanston, Il, Us

Washington, Dc, Us

B.A., Economics, Concentration In Chinese Language And Culture

International Baccalaureate Diploma