Head Of Growth & Marketing
Current
Jan 2024 - Present
AeroLeads people directory · profile
Will Yang Email & Phone Number
Head of Growth & Marketing at Instrumentl
at
Instrumentl
1 work email found
@instrumentl.com
2 phones found area 407 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Growth & Marketing at Instrumentl
Location
Greater Chicago Area, United States, United States
Who is Will Yang? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Will Yang is listed as Head of Growth & Marketing at Instrumentl at Instrumentl, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at instrumentl.com, phone signal with area code 407, 800, and a matched LinkedIn profile for Will Yang.
Will Yang previously worked as Head of Growth & Marketing at Instrumentl and Head of Growth & Customer Success at Instrumentl. Will Yang holds B.A., Economics, Concentration In Chinese Language And Culture from Northwestern University.
Company email context
Email format at Instrumentl
This section adds company-level context without repeating Will Yang's masked contact details.
{first}@instrumentl.com
86% confidence
AeroLeads found 1 current-domain work email signal for Will Yang. Compare company email patterns before reaching out.
Profile bio
About Will Yang
Early stage founders often struggle to build sustainable demand for their businesses. They know they need to make marketing or demand gen a priority, but they do so through trial by fire, wasting time and runway in the process. I help founders grow their businesses by pinpointing their next growth opportunities and honing their GTM strategy._________________________________________________________________________________I've spent my career at hypergrowth companies, both as a founder and experienced operator. My career began cofounding of Albert, an edtech company. There, I led the revenue team consisting of sales, customer success, and digital marketing from just myself to 25 people. We scaled from $0 in school sales to multi-millions in ARR. Now, I lead growth & marketing at Instrumentl: helping nonprofits and grant seekers win more funding and increase their impact. We've doubled ARR every year for the last 2.5+ years. Whether it’s pre-revenue, post-revenue, or profitability, I've experienced and led go-to-market strategies that get results. When leading, I always start with “Why” — it’s through increasing awareness, testing your hypotheses, and staying committed to kaizen that a team can consistently achieve its goals. Chatting about all things growth and business keeps things fresh. Reach out if you'd like to connect.
Listed skills include Entrepreneurship, Strategy, Business Strategy, Powerpoint, and 7 others.
Current workplace
Will Yang's current company
Company context helps verify the profile and gives searchers a useful next step.
16 roles
Will Yang work experience
A career timeline built from the work history available for this profile.
Head Of Growth & Customer Success
Instrumentl (YC S16) simplifies the grants process for researchers and nonprofits. We're on a mission to fix the massive inefficiencies in the funding process getting in the way of innovation and social progress.A few year 3 highlights:1. Achieved 76% annual revenue growth & 80% YoY growth in qualified leads. 2. Led the creation of a stronger qualified.
Jan 2023 - Jan 2024
Head Of Growth
A few year 2 highlights:1. Achieved 99% annual revenue growth & 99% YoY growth in qualified leads. 2. 93% increase YoY in traffic through a variety of digital marketing strategies (programmatic SEO, content marketing, targeted link building, and more). 3. Exponentially grew content marketing-related traffic 14X YoY to 343K unique pageviews and increased.
Jan 2021 - Jan 2023
Chief Marketing Officer, Co-Founder
Our content marketing machine needed to be rebooted since it had been deprioritized since 2017. I led the charge, overseeing the relaunch of our blog and digital marketing efforts. We made quick progress, with multiple resources going viral in the education community. By my departure:1. Blog traffic for the first half of the school year was trending at.
Feb 2020 - Jan 2021
Chief Revenue Officer
My team and I accomplished a lot during this time.A few highlights:1. Achieved 10% market penetration, grew clients to over 2000 served and sustained a three-year average of 67% annual revenue growth.2. Rebuilt team culture to go from high employee churn to 0% churn for my first year and a half as CRO. 3. Honed our free-trial pilot program to go from 20%.
Jul 2017 - Jan 2020
Vice President Of Business Development And Customer Success
I scaled three teams (Sales, Customer Success, and Marketing) as the company navigated a rebrand and rebuilt its product. Despite lack of product-market fit, revenue grew 50% year-over-year. This was a year of many firsts: implementing sales incentives programs, a customer success framework, a free-trial pilot program, and much more. Our efforts paid off.
Jul 2016 - Jun 2017
Business Development Manager
I spent the year training the company's first Sales Operations hire and solidifying SOPs, while executing account-based email marketing to grow new opportunities 5X and school sales 4X. We hit 150% of our sales goal that year. This was a big year for digital marketing. I accelerated content marketing efforts I had started the year before and grew blog.
Jul 2015 - Jun 2016
Senior Account Executive
I honed the sales conversion process and pricing strategy resulting in 5X clients from the year before. I also optimized retail e-commerce checkout that resulted in 8X growth of retail sales.
Jul 2014 - Jun 2015
Account Executive
I built the sales process from the ground up, going from zero to 55 school clients while working part-time in college. The sales generated enough traction to secure a seed round of funding.
Oct 2013 - Jun 2014
Summer Consultant
Oliver Wyman (OW) is a leading global management consulting firm. During my summer in Financial Services at OW, I focused on optimizing the underwriting process for a Fortune 500 insurance company. That same summer, Albert achieved traction and we secured our first round of significant funding. Applying the regret minimization framework, I expedited my.
Jun 2014 - Aug 2014
Co-Founder
College Creed, Llc
I started a college consulting business which built the largest MOOC on Udemy at the time for tackling college admissions with over 2,000 students enrolled.Students were admitted to 18 of the top 25 schools (based on US News). College Creed was acquired by Learnerator (now Albert) in October 2013.
Sep 2012 - Oct 2013
Senior Strategy And Operations Manager
Campus Solutions (CS) provided Northwestern students with a full-service logistics solution to store and/or ship their belongings. It was the most successful student-run company in Northwestern history.www.nucampussolutions.com
Oct 2011 - Oct 2013
National Elevate Leadership Conference Participant
Pwc Consulting
Jun 2013 - Jun 2013
Farley Center For Entrepreneurship And Innovation Teaching Assistant
Apr 2013 - Jun 2013
Financial Management Service Intern
Jun 2012 - Aug 2012
Intern
University Of Central Florida Aerospace Engineering Department
Jun 2011 - Aug 2011
2 education records
Will Yang education
B.A., Economics, Concentration In Chinese Language And Culture
Northwestern University
International Baccalaureate Diploma
Winter Park High School
FAQ
Frequently asked questions about Will Yang
Quick answers generated from the profile data available on this page.
What company does Will Yang work for?
Will Yang works for Instrumentl.
What is Will Yang's role at Instrumentl?
Will Yang is listed as Head of Growth & Marketing at Instrumentl at Instrumentl.
What is Will Yang's email address?
AeroLeads has found 1 work email signal at @instrumentl.com for Will Yang at Instrumentl.
What is Will Yang's phone number?
AeroLeads has found 2 phone signal(s) with area code 407, 800 for Will Yang at Instrumentl.
Where is Will Yang based?
Will Yang is based in Greater Chicago Area, United States, United States while working with Instrumentl.
What companies has Will Yang worked for?
Will Yang has worked for Instrumentl, Albert | Learn By Doing, Oliver Wyman, College Creed, Llc, and Campus Solutions Storage & Shipping, Inc..
How can I contact Will Yang?
You can use AeroLeads to view verified contact signals for Will Yang at Instrumentl, including work email, phone, and LinkedIn data when available.
What schools did Will Yang attend?
Will Yang holds B.A., Economics, Concentration In Chinese Language And Culture from Northwestern University.
What skills is Will Yang known for?
Will Yang is listed with skills including Entrepreneurship, Strategy, Business Strategy, Powerpoint, Product Development, Management Consulting, Economics, and Financial Modeling.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial