Will Yang

Will Yang Email and Phone Number

Head of Growth & Marketing at Instrumentl @ Instrumentl
Will Yang's Location
Greater Chicago Area, United States, United States
Will Yang's Contact Details
About Will Yang

Early stage founders often struggle to build sustainable demand for their businesses. They know they need to make marketing or demand gen a priority, but they do so through trial by fire, wasting time and runway in the process. I help founders grow their businesses by pinpointing their next growth opportunities and honing their GTM strategy._________________________________________________________________________________I've spent my career at hypergrowth companies, both as a founder and experienced operator. My career began cofounding of Albert, an edtech company. There, I led the revenue team consisting of sales, customer success, and digital marketing from just myself to 25 people. We scaled from $0 in school sales to multi-millions in ARR. Now, I lead growth & marketing at Instrumentl: helping nonprofits and grant seekers win more funding and increase their impact. We've doubled ARR every year for the last 2.5+ years. Whether it’s pre-revenue, post-revenue, or profitability, I've experienced and led go-to-market strategies that get results. When leading, I always start with “Why” — it’s through increasing awareness, testing your hypotheses, and staying committed to kaizen that a team can consistently achieve its goals. Chatting about all things growth and business keeps things fresh. Reach out if you'd like to connect.

Will Yang's Current Company Details
Instrumentl

Instrumentl

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Head of Growth & Marketing at Instrumentl
Will Yang Work Experience Details
  • Instrumentl
    Head Of Growth & Marketing
    Instrumentl Jan 2024 - Present
    San Francisco, California, Us
  • Instrumentl
    Head Of Growth & Customer Success
    Instrumentl Jan 2023 - Jan 2024
    San Francisco, California, Us
    Instrumentl (YC S16) simplifies the grants process for researchers and nonprofits. We're on a mission to fix the massive inefficiencies in the funding process getting in the way of innovation and social progress.A few year 3 highlights:1. Achieved 76% annual revenue growth & 80% YoY growth in qualified leads. 2. Led the creation of a stronger qualified customer definition through detailed analysis and consensus-building among leadership team. Integrated this into retention & Customer Success workflows.3. Spearheaded the scale out of our Customer Success function from 1 to 5. Segmented and implemented books of business, health scores, and overhauled variable compensation model.4. PM'ed key Growth Product projects to drive user activation and adoption (2X number of monthly grant spreadsheets uploaded).
  • Instrumentl
    Head Of Growth
    Instrumentl Jan 2021 - Jan 2023
    San Francisco, California, Us
    A few year 2 highlights:1. Achieved 99% annual revenue growth & 99% YoY growth in qualified leads. 2. 93% increase YoY in traffic through a variety of digital marketing strategies (programmatic SEO, content marketing, targeted link building, and more). 3. Exponentially grew content marketing-related traffic 14X YoY to 343K unique pageviews and increased organic keyword placements 2.2X across the site. 4. Scaled an interdisciplinary Growth team from 1 to 5; oversaw partnerships, paid ads, content marketing, and growth product strategy.A few year 1 highlights:1. Achieved 92% annual revenue growth & 45% YoY growth in qualified leads.2. Scaled and formalized partnership program resulting in over 6X increase of referred customers attributable from partnership channels.3. Launched grant workshop series resulting in 4000+ grant professional registrants, 95% attendee satisfaction rating, and directly attributable new leads & customers.4. Systemized content marketing to release 55 long-form blog posts in five months, resulting in 23K unique pageviews, hundreds of top 10 organic keyword placements, and new leads.
  • Albert | Learn By Doing
    Chief Marketing Officer, Co-Founder
    Albert | Learn By Doing Feb 2020 - Jan 2021
    Our content marketing machine needed to be rebooted since it had been deprioritized since 2017. I led the charge, overseeing the relaunch of our blog and digital marketing efforts. We made quick progress, with multiple resources going viral in the education community. By my departure:1. Blog traffic for the first half of the school year was trending at 2.2X the prior school year.2. GA-tracked blog pageviews had grown 44% comparing calendar year 2019 to 2020. 3. SEMRush estimated blog traffic had grown 61% in 11 months.4. One in three inbound leads were directly attributable to 2020 efforts.
  • Albert | Learn By Doing
    Chief Revenue Officer
    Albert | Learn By Doing Jul 2017 - Jan 2020
    My team and I accomplished a lot during this time.A few highlights:1. Achieved 10% market penetration, grew clients to over 2000 served and sustained a three-year average of 67% annual revenue growth.2. Rebuilt team culture to go from high employee churn to 0% churn for my first year and a half as CRO. 3. Honed our free-trial pilot program to go from 20% conversions the year before to 65% the first year, and maintained 60%+ close rates every year since.4. Scaled professional services sales as well as launched a formal outbound prospecting process, two new revenue streams for the company. 5. Mentored two direct managers who had started as individual contributors to succeed me in leading a 25-person client-facing team, allowing for a seamless transition to CMO.
  • Albert | Learn By Doing
    Vice President Of Business Development And Customer Success
    Albert | Learn By Doing Jul 2016 - Jun 2017
    I scaled three teams (Sales, Customer Success, and Marketing) as the company navigated a rebrand and rebuilt its product. Despite lack of product-market fit, revenue grew 50% year-over-year. This was a year of many firsts: implementing sales incentives programs, a customer success framework, a free-trial pilot program, and much more. Our efforts paid off as we saw 61% more deals won and a 29% increase in sales opportunities.
  • Albert | Learn By Doing
    Business Development Manager
    Albert | Learn By Doing Jul 2015 - Jun 2016
    I spent the year training the company's first Sales Operations hire and solidifying SOPs, while executing account-based email marketing to grow new opportunities 5X and school sales 4X. We hit 150% of our sales goal that year. This was a big year for digital marketing. I accelerated content marketing efforts I had started the year before and grew blog traffic over 3X in a year to multi-millions in pageviews.
  • Albert | Learn By Doing
    Senior Account Executive
    Albert | Learn By Doing Jul 2014 - Jun 2015
    I honed the sales conversion process and pricing strategy resulting in 5X clients from the year before. I also optimized retail e-commerce checkout that resulted in 8X growth of retail sales.
  • Albert | Learn By Doing
    Account Executive
    Albert | Learn By Doing Oct 2013 - Jun 2014
    I built the sales process from the ground up, going from zero to 55 school clients while working part-time in college. The sales generated enough traction to secure a seed round of funding.
  • Oliver Wyman
    Summer Consultant
    Oliver Wyman Jun 2014 - Aug 2014
    New York, Ny, Us
    Oliver Wyman (OW) is a leading global management consulting firm. During my summer in Financial Services at OW, I focused on optimizing the underwriting process for a Fortune 500 insurance company. That same summer, Albert achieved traction and we secured our first round of significant funding. Applying the regret minimization framework, I expedited my graduation from Northwestern to December 2014 and went full-time at Albert in January 2015.
  • College Creed, Llc
    Co-Founder
    College Creed, Llc Sep 2012 - Oct 2013
    I started a college consulting business which built the largest MOOC on Udemy at the time for tackling college admissions with over 2,000 students enrolled.Students were admitted to 18 of the top 25 schools (based on US News). College Creed was acquired by Learnerator (now Albert) in October 2013.
  • Campus Solutions Storage & Shipping, Inc.
    Senior Strategy And Operations Manager
    Campus Solutions Storage & Shipping, Inc. Oct 2011 - Oct 2013
    Us
    Campus Solutions (CS) provided Northwestern students with a full-service logistics solution to store and/or ship their belongings. It was the most successful student-run company in Northwestern history.www.nucampussolutions.com
  • Pwc Consulting
    National Elevate Leadership Conference Participant
    Pwc Consulting Jun 2013 - Jun 2013
  • Northwestern University
    Farley Center For Entrepreneurship And Innovation Teaching Assistant
    Northwestern University Apr 2013 - Jun 2013
    Evanston, Il, Us
  • Us Department Of The Treasury
    Financial Management Service Intern
    Us Department Of The Treasury Jun 2012 - Aug 2012
    Washington, Dc, Us
  • University Of Central Florida Aerospace Engineering Department
    Intern
    University Of Central Florida Aerospace Engineering Department Jun 2011 - Aug 2011

Will Yang Skills

Entrepreneurship Strategy Business Strategy Powerpoint Product Development Management Consulting Economics Financial Modeling Public Speaking Adobe Creative Suite Microsoft Powerpoint

Will Yang Education Details

  • Northwestern University
    Northwestern University
    Concentration In Chinese Language And Culture
  • Winter Park High School
    Winter Park High School
    International Baccalaureate Diploma

Frequently Asked Questions about Will Yang

What company does Will Yang work for?

Will Yang works for Instrumentl

What is Will Yang's role at the current company?

Will Yang's current role is Head of Growth & Marketing at Instrumentl.

What is Will Yang's email address?

Will Yang's email address is wi****@****ern.edu

What is Will Yang's direct phone number?

Will Yang's direct phone number is +140762*****

What schools did Will Yang attend?

Will Yang attended Northwestern University, Winter Park High School.

What skills is Will Yang known for?

Will Yang has skills like Entrepreneurship, Strategy, Business Strategy, Powerpoint, Product Development, Management Consulting, Economics, Financial Modeling, Public Speaking, Adobe Creative Suite, Microsoft Powerpoint.

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