Involved in various projects throughout the years primarily in the digital design space with a heavy focus on Branding and Experience. Conceptualizing projects from the ground up with storyboards and branding in mind. Working closely with marketing, planners, product developers and any vendors to build strong relationships and create efficiencies in process workflow.Determining 5-10 year plan by creating product roadmap to determine main goals and trajectory of project (what is the main goal/purpose?), as well as idealizing any collaborations or expansions that are achievable in the future.Working with OpenAI softwares to conceptualize and maximize content creating efficiencies throughout the entire process. Determining how the use of AI can be implemented into the creative processes to maximize output, while ensuring consumer insights and marketing are aligned.Concept > Branding > Strategy > Roadmap > Planning > Execution > Deliverables > Launch.

Responsible for executing product and packaging design across all seasons and themes. Leveraging creativity and technical skills to supervise production artists, helping them interpret and finalize our creative vision for products and packaging. Manage multiple artists and concurrent projects, ensuring that all artwork files are completed on time and within scope. Additionally, I ensure that our artwork meets all regulatory and compliance requirements, while continually monitoring and improving our processes to enhance efficiency and quality.- Present innovative and commercially viable ideas and designs to management throughout the development process.- Review all artwork with a creative perspective, guiding artists to discover solutions rooted in contemporary design and current trends.- Maintain design consistency by aligning with manufacturing and content requirements.- Oversee daily progress of artists, ensuring deadlines are consistently met.- Empower team members to identify challenges and drive positive changes for improved outcomes.- Identify and implement process optimization opportunities to enhance efficiency and effectiveness.- Utilize a proprietary database to meticulously track project status and progress.- Effectively prioritize and manage multiple projects to meet all objectives.- Provide regular updates on project status and address any emerging needs promptly.- Ensure accuracy in all deliverables, crucial for marketing, legal, and regulatory compliance.

Conceptualize and approve all CPG creative designs for all M&M’S World retailstore locations globally. Oversee production of package and merchandisedesign, as well as work with planners to make sure orders are timed to maximize cost savings and minimize production timing. Responsible forcreating and managing the MARS brand Style Guides for online/retail packaging,licensed products and our business-to-business channel. Inspire new andprogressive design and provide mentorship in all areas of production includingvisual, copy and experience design. Manage multiple projects and on-goingtimelines. Execute design work to ensure final deliverables meet all standardsand legal requirements as needed. Below are teams I was a collaborative partof as well as some of my most recent achievements:Value Leadership Team- Devised and executed impactful business strategies that yielded annual savings exceeding $1 million.Innovation Team- Innovated novel flat-shipping packaging designs, optimizing freight costs and drastically reducing inventory footprint, culminating in a noteworthy YoY savings of approximately 20%.- Spearheaded the development of pioneering products in close collaboration with engineers, leading to a strategic redesign of the printshop for enhanced efficiency in product manufacturing and order fulfillment.- Crafted innovative packaging solutions employing custom inserts across multiple products, effectively curbing waste and driving a remarkable 37% increase in earningsSustainability- Pioneered and led the inception of the Mars Retail Sustainability Program, demonstrating a resolute commitment to environmentally conscious practices.- Spearheaded a transformative shift in packaging materials, resulting in a significantly reduced carbon footprint, while prominently showcasing attributes of reusability and recyclability.

I opened and managed a comprehensive print studio, providing a wide spectrum of services encompassing screen printing, embroidery, wide format printing, and the design, fabrication, and installation of vinyl graphics. My hands-on approach extended to direct collaboration with clients, meticulously overseeing every facet of production, from the initial design concept to the final stages of print production and timely delivery.With a keen focus on efficient project management, I adeptly managed various initiatives while proficiently delegating responsibilities to my team. My leadership role also encompassed guiding a dynamic sales team, facilitating seamless communication between our business and prospective clients to capture a strong market presence.At the core of this position was an innovative mentorship program I initiated, fostering the growth and development of internal staff. This program was an embodiment of my profound commitment to nurturing talent and facilitating creative expansion, which remains a driving passion of mine.

In this role, my responsibilities encompassed a comprehensive range of tasks, spanning from website design and content management to hosting and the development of corporate identity and collateral design. Additionally, I played a pivotal role in creating engaging illustrations, crafting print media materials, orchestrating impactful email campaigns, conducting valuable social awareness initiatives, and conducting thorough consumer insights research.Furthermore, I assumed a central role in overseeing various production processes, including screen printing, sublimation, the creation and application of vinyl designs, as well as wide format printing.Integral to my role was the cultivation and management of strong relationships between our company and partnering agencies. Notably, I facilitated collaboration with esteemed clients such as ABC Inc, Disney, Superior Play Systems, Kidde, Granite Construction, Sarder Consulting, Total Wellness Professionals, Gorillaz, Jack Johnson, and an array of other esteemed organizations.

Overseeing a dedicated design team, I facilitated the production of both digital and physical gaming interfaces for slot machines. Collaborating seamlessly with mathematicians, I played a pivotal role in formulating game utility and payout mechanics. This strategic partnership was instrumental in designing captivating games that harnessed elements such as symbol stacking and in-game incentives to enthrall and engage players.This role seamlessly intertwined leadership, creativity, and innovation, where I spearheaded a multifaceted approach to bring forth captivating gaming experiences that resonated with players and set new benchmarks in the industry.

Accountable for the dynamic management of website content, flash banners, and animations, as well as orchestrating compelling corporate event marketing initiatives. Proficiently oversaw Adobe Connect operations, skillfully handled intricate illustrations, crafted impactful newsletters, and curated engaging print media materials.My role extended to configuring internal and client training accounts, administering certifications, and architecting comprehensive e-learning courses. I adeptly navigated video projects, proficiently executed sound editing, and exhibited creative prowess in crafting visually striking icons.In essence, my responsibilities spanned an extensive spectrum, culminating in a well-rounded skill set that encompassed diverse facets of content creation, management, and multimedia innovation.

Responsible for preparing images for web and creating individual swatches for products. Extensive photo retouching and colorizing. Responsible for new website design and layout.

Responsible for content management of ABC owned websites. Duties included creating new Flash banners, updating health, weather, automotive, and MoneyScope sections of sites. Created animated banners for advertisers including Bennigans, Coors Light, Kidde, and TV show promotional banners for Desperate Housewives, Alias, Hope & Faith, George Lopez, Lost, and more.

Responsibilities included PC maintenance, installations of new hardware and updating both hardware and software for various divisions.