As a co-founder and the Executive Director of a 501(c)(3) nonprofit organization, I have demonstrated my commitment to making a meaningful impact in our community. With a strong foundation in organizational leadership, strategic planning, and a passion for our mission, I have successfully steered our nonprofit towards achieving its goals. My experience in building and nurturing partnerships, securing funding, and overseeing day-to-day operations has been instrumental in our growth and sustainability. I am dedicated to driving positive change, leveraging my leadership skills, and collaborating with stakeholders to fulfill our mission and make a lasting difference in the lives of those we serve.

Founded company to 8 million USD. Metrofuser is a leading global innovator, manufacturer, and marketer of service parts, equipment, diagnostics, repair information, and systems solutions for professional users performing critical tasks. The company's customers include Enterprise, Academia, and Government. Metrofuser has been named to Inc. Magazine’s fastest-growing companies five consecutive years and received over 20+ Leadership and Industry Awards.Established marketing and sales automation workflow initiatives that engaged existing and inactive customers using email broadcast and drip / sequence email systems.Increased overall web traffic 500% YOY growth within a mature industry using organic SEO experience, backlinking, guest posting, and inbound marketing.Established business metrics, KPIs and top-level reporting capabilities through various dashboards.Extensive experience with online marketplaces and shopping engines.Worked with R/D to develop and market numerous first to market and proprietary technology initiatives. The company was awarded NJBIZ Top NJ Research Centers numerous times.Implemented a category management program with an emphasis on digital marketing/merchandising that attracted channel resellers by providing actionable intelligence and industry support.Spearhead digital marketing strategy development while creating and launching effective online, email, video, and social media marketing campaigns. Innovate tactical plans to drive brand awareness, engagement, and traffic and enhance SEO/SEM.

Contributed significantly to the burgeoning revenue growth the company experienced from 1999-2003 by providing essential marketing communications and product development leadership. During my time there, Depot America revenue grew from $14m to $40m dollars. Prepared product forecasts, collected and analyzed data to evaluate sales performance by part and product segmentation.Directed, established, and implemented the policies and goals for the organization's marketing strategy on the web.Collaborated with sales, engineering, and operations on product development and communications.Developed lost sales reporting based on win-loss quoting data that drove new product introductions and new business.