Will Diefenbach Email & Phone Number

Seattle, Washington, United States

Seattle, WA

Associate of Applied Science program with a focus on wine sales and marketing. 3.85 GPA. Graduating class of 2017.

Seattle, WA

Managed Microsoft relationship across the portfolio of Nielsen products and services including syndicated and custom research and analytics, ad effectiveness measurement, marketing mix modeling, data feeds and more at $5-10 million/year level. Worked with CBS Interactive to enable audience measurement of core assets in the digital space. Member of Nielsen.

Kirkland, WA

Provides marketing consulting services. Provided marketing strategy and program support including SEM, print and online advertising, direct mail, testing and results analysis for consumer electronics start-up Motion Research Corp., Seattle, WA; direct marketing situational analysis for Yahoo!, Sunnyvale, CA among others.

Redmond, WA

10/99-10/01 Group Manager, MSN Sales Marketing Responsible for marketing programs to retain and attract network advertisers. Managed team of 6.8/96-10/99 Group Product Manager MSN Internet Access Responsible for all member acquisition, retention and affinity partner programs. $155M budget over four fiscal years. Managed team of 7 on strategy development.

Greater Boston Area

Hill, Holliday Direct: Business Group Supervisor, Manager of High Tech Group Responsible for planning, strategy, program development/execution, test plan development and results analysis on high tech accounts within Hill, Holliday Direct. Programs included direct sales, lead generation and relationship building utilizing all direct response media..

New York, MY

Clients included Weight Watchers (customer reactivation and prospecting), GTE/Sylvania (in-store kiosk program), Clairol Sea Breeze (market expansion program) and Consumers Union (Consumer Reports magazine subscription generation).

New York, NY

Out of home media and new electronic media for various clients. Y&R Media Planning Training Program.