Groundswell Roasters is a local specialty coffee roaster whose proceeds help support youth. Responsible for founding the brand and overseeing all operations including production, marketing, business development and account management.

Providing clients with digital strategy, content generation and collateral development.

Silver Chef recently launched to Canada and this role was to establish and grow the brand in this new territory including all marketing, social media and communications. Achievements:- Increased brand presence and growth in Canada- Implemented campaigns that delivered consistently high ROI Responsibilities:- Brand growth and strategy- Event management- Communications and promotions

Works directly with internal marketing personnel, cross-functional departments and external suppliers to execute marketing initiatives in a fast paced environment.Achievements:• Executed market research which identified key growth opportunities in the US • Completed SWOT analysis of social media strategy and implemented recommendations • Increased engagement for global customer support program through targeted email campaigns

Sustenhance markets pet care and nutrition products and is the consumer division of BEC Feed Solutions (below). This role was responsible for all brand and marketing activity and reported to the Managing Director. Achievements: • Launched brand and initial 3 products to market in a 9 month period • Lead E-commerce website launch from agency brief to delivery• Developed all collateral and Point of Sale material which from copy writing and brief to delivery Responsibilities: • Brand development including packaging and marketing collateral• Marketing strategy and delivery; online and offline including advertising, direct marketing, content generation and point of sale promotions• Website Management; including SEO/SEM, Social Media• Event management• Market research and segmentation

Reporting to the Managing Director, this role was responsible for leading all of digital and traditional marketing initiatives for promoting awareness and generating business. Achievements: • Managed several key events and product launches• Lead website launch from agency brief to delivery• Supported an international launch with research, event planning and collateral• 30% lift in organic website traffic in 6 month periodResponsibilities: • Marketing strategy and delivery; online and offline including advertising, direct marketing, videos and collateral• Web-based marketing including SEO content generation• Product development and launches• Company sponsorships• Budget management• PR and external communications• Market research; economic, geographic and trend analysis• Corporate style/concept development and management of brand integrity across all channels

Part-time Marketing Coordinator for a publicly listed company, Silver Chef Group. Silver Chef Group is an innovative organization which provides equipment finance for hotels, bars, cafes and restaurants. Achievements: • Coordinated digital communications for an award winning loyalty program • Contributed to a period in which company achieved 40% growth in acquisitions Responsibilities: • Social media coordination• Communications and dealer engagement; online and offline • Campaigns; planning, execution and reporting • SEO and SEM• Market research and industry analysis• Content Generation; customer experience testimonials

Part-time Marketing Assistant through the launch period of a bar and restaurant.

Discreet, personalized bar service in one of Aspen's most exclusive luxury hotels.