Will Easton Email & Phone Number

Washington, District Of Columbia, US

Solved problems for various organizations in fundraising, digital marketing, list growth, and email strategies. Clients included GLIDE Foundation, Accountable Tech, Summit Campaign Strategies/Americans for Financial Reform, United Farm Workers, and the San Francisco Gay Men's Chorus.

Washington, District Of Columbia, US

Directed creative development, targeting and execution of fundraising and advocacy campaigns to meet a $3.6 million budget supporting a progressive courts- and rights-focused organization. Responsible for design & analysis of fundraising tests, list growth initiatives, cohort ROI analysis, email deliverability, and recurring/triggered email campaigns..

San Francisco, CA, US

Directed all aspects of grassroots and mid-level donor cultivation, service and support; drove average annual increase of 59.8% in unrestricted income over four years in the email channel and 37.7% increase of overall recurring donor revenue in 2020. Developed annual fundraising plans, OKRs & monthly reports for executive team approval; worked.

San Francisco, CA, US

Developed internal approvals processes, email calendaring system and proofreading procedures. Led EU copyright advocacy campaign in close cooperation with Mozilla Policy team. Designed and implemented reactivations program, list growth projects and cadence planning/tracking systems.

San Francisco, California, US

Developed and initiated messaging, reactivation programs, content review/approval processes, and deliverability monitoring/improvements strategy for national political campaign. Responsible for email and social messaging in Ohio.

Directed organizing (i.e. non-fundraising) emails for the Bernie 2016 campaign in a fast-paced, high-pressure environment. Wrote, coded, and targeted nationwide and multi-state emails to get supporters engaged and volunteering with the campaign. Designed email request & approval processes and supervised other campaigners across the organization in.

- Led "barnstorm" organizing meetings with local activists that generated thousands of phonebanking and canvassing shifts - Worked with State Directors & other Field team staff to connect them into, and train them on, national digital assets and execute those campaigns - Planned, developed and executed various email and texting campaigns to support.

San Francisco, CA, US

- Developed large-scale direct email marketing program, which became the primary sales channel for the company and drove four consecutive years of 25%-plus sales growth. - Supervised Sales Manager and inbound sales team (phones/chat/email), including training, scheduling and on-site coaching - Negotiated and executed agreements with partner organizations.

San Francisco, CA, US

Managed nationwide multi-issue advocacy program including writing, targeting and sending multiple action alerts each week. Developed partnerships with allied organizations to shut down coal-fired power plants and conduct email swaps and chaperoned sends.

San Francisco, CA, US

Developed curricula and taught courses in Management Information Systems to students in both Masters of Nonprofit Administration and Masters of Public Administration programs.

Livermore, CA, US

Responsible for all aspects of fundraising and grant reporting to support an environmental/peace nonprofit organization w/annual budget of $360K. Also volunteered at various times as webmaster and Board member, including co-chair of Board Recruitment & Development Committee.

Recruited, trained and supervised a team of 16 grantwriters and funding advisors developing complex proposals for federal and state funding. Managed existing client services and helped pitch prospective new clients.

Oakland, CA, US

Responsible for www.sierraclub.org; handled scripting, e-commerce, and fundraising/membership functions of site.

Ba, Social Science -- Soviet Studies

Fellow, Climate Change: Learning For Action Program, Climate

Masters, Nonprofit Administration