Solved problems for various organizations in fundraising, digital marketing, list growth, and email strategies. Clients included GLIDE Foundation, Accountable Tech, Summit Campaign Strategies/Americans for Financial Reform, United Farm Workers, and the San Francisco Gay Men's Chorus.

Directed creative development, targeting and execution of fundraising and advocacy campaigns to meet a $3.6 million budget supporting a progressive courts- and rights-focused organization. Responsible for design & analysis of fundraising tests, list growth initiatives, cohort ROI analysis, email deliverability, and recurring/triggered email campaigns. Platform lead for ActionKit email & CRM system. Key team member for cross-functional social media, event planning, and activism campaigns.

Directed all aspects of grassroots and mid-level donor cultivation, service and support; drove average annual increase of 59.8% in unrestricted income over four years in the email channel and 37.7% increase of overall recurring donor revenue in 2020. Developed annual fundraising plans, OKRs & monthly reports for executive team approval; worked cross-organizationally with Mozilla Corporation colleagues for in-product fundraising placements. Led email strategy team and processes in partnership with key organizational stakeholders. Platform admin & trainer for Salesforce Marketing Cloud, Braintree, Stripe, Paypal, Kount, Everest (Return Path) and Acoustic systems. Created a marketing plan and successfully cultivated a small portfolio of targeted mid-level donors identified with major gift potential. Fundraising team lead for cross-functional projects with Engagement team, including CRM migration into Salesforce for Nonprofits. Designed and executed new donor acknowledgment processes for online and check donations. Supervised donor care team and localization manager; trained Email Production Coordinator. Initiated and led projects to achieve Guidestar Gold Seal of Transparency and Charity Navigator 4-star status. Implemented Kount anti-fraud system and donation processing rules to achieve 85% reduction in fraud & chargebacks.

Developed internal approvals processes, email calendaring system and proofreading procedures. Led EU copyright advocacy campaign in close cooperation with Mozilla Policy team. Designed and implemented reactivations program, list growth projects and cadence planning/tracking systems.

Developed and initiated messaging, reactivation programs, content review/approval processes, and deliverability monitoring/improvements strategy for national political campaign. Responsible for email and social messaging in Ohio.

Directed organizing (i.e. non-fundraising) emails for the Bernie 2016 campaign in a fast-paced, high-pressure environment. Wrote, coded, and targeted nationwide and multi-state emails to get supporters engaged and volunteering with the campaign. Designed email request & approval processes and supervised other campaigners across the organization in preparation of state and local emails. Designed and executed email testing programs to improve response levels.

- Led "barnstorm" organizing meetings with local activists that generated thousands of phonebanking and canvassing shifts - Worked with State Directors & other Field team staff to connect them into, and train them on, national digital assets and execute those campaigns - Planned, developed and executed various email and texting campaigns to support campaign goals; editor and final signoff for other regional directors' email campaigns

- Developed large-scale direct email marketing program, which became the primary sales channel for the company and drove four consecutive years of 25%-plus sales growth. - Supervised Sales Manager and inbound sales team (phones/chat/email), including training, scheduling and on-site coaching - Negotiated and executed agreements with partner organizations for list building, lead generation and direct sales - Supervised email deliverability for both CREDO Mobile and CREDO Action; developed and executed cross-departmental email improvements roadmap - Platform lead and trainer for various email systems (GetActive, WAWD/ActionKit, Strongview) and Salesforce chat & email systems - At various times, managed tell-a-friend program, renewal and remarketing programs, lifecycle emails and other special projects.

Managed nationwide multi-issue advocacy program including writing, targeting and sending multiple action alerts each week. Developed partnerships with allied organizations to shut down coal-fired power plants and conduct email swaps and chaperoned sends.

Developed curricula and taught courses in Management Information Systems to students in both Masters of Nonprofit Administration and Masters of Public Administration programs.

Responsible for all aspects of fundraising and grant reporting to support an environmental/peace nonprofit organization w/annual budget of $360K. Also volunteered at various times as webmaster and Board member, including co-chair of Board Recruitment & Development Committee.

Recruited, trained and supervised a team of 16 grantwriters and funding advisors developing complex proposals for federal and state funding. Managed existing client services and helped pitch prospective new clients.

Responsible for www.sierraclub.org; handled scripting, e-commerce, and fundraising/membership functions of site.