The balance between planet, people, and profit is off. If we continue this way, climate change will accelerate beyond repair. By enhancing community vitality in the countries we source from people will stay, cherish the soil, and nurture the earth. The way we trade originates from our past, it is wrong! It harms our planet and humiliates mankind. It needs systemic change! By changing our trading practice, we will create stronger communities.Toontibo is The fair-trading alliance on a mission to re-balance the value chain of shea butter (one of the fruits of the earth).Shea butter is a 100% natural plant-based product. It is extracted from the kernel of the Shea nut, which comes from Shea trees growing in the wild in the African savannah. The global Shea butter market was valued at $655.2 million in 2020 and is estimated to reach $3 billion by 2030 . Shea butter is used in many consumer food products like chocolate and margarine. On top of this, Shea butter has healing and moisturizing qualities. Premium Shea butter therefore has utility as a skincare component in cosmetic creams, lotions, lip balms, shampoos, and soaps. Toontibo’s future-proof trading model entails:a) Trading: Traceable organic, biological, vegan*, premium Shea butter to Europe and North America, handcrafted by a 100% woman-owned cooperative in Ghanab) Pay humane wages to the local women producers c) Re-invest the profits from international trading into the local communityd) Guarantee no child labor in the entire supply chaine) Organize the supply chain in such a way that we maximize local value growth (no exporting of nuts, keep the added value creation with the women in the community)f) Seeding, growing, and harvesting nuts in such a way nature can regenerate and taking care of the health and safety of our harvestersToontibo is a Ghanaian word meaning “gradually moving forward in a positive manner”Toontibo: The fair-trading alliance.*Validation of claims required

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Leading the global marketing teams to deliver unrivaled consumer offers in the alcohol bevarage industry.

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