Red Dot Wine is a specialty wine importer and e-retailer based in Singapore that offers a handpicked collection of premium wines from around the world. The company's strategy involves creating an efficient supply chain by sourcing the finest wines from a network of specialised suppliers located near Rotterdam, the main port of Western-Europe. By utilising an efficient and low-cost supply chain, maintaining low overhead costs and modest margins, Red Dot Wine is able to select the best wines from its suppliers' collections while offering the best price in Singapore.The focus of Red Dot Wine is on delivering high-quality wines and rare, limited edition bottles at prices that remain affordable. The commitment to quality is evident in every bottle sold, ensuring customers enjoy a premium wine experience without breaking the bank.Red Dot Wine offers B2C sales through its own e-commerce platform at www.reddotwine.sg and leading platforms in Singapore such as Shopee and Lazada. The platform's user-friendly interface ensures customers can browse and purchase their favourite wines with ease.

Taste Traderz is an innovative food import, export and distribution company based in Singapore. We are dedicated to bringing the best available food and beverage products from The Netherlands and Europe to the vibrant and diverse food scene in Southeast Asia, including Singapore, Indonesia, Malaysia, Thailand, Vietnam, and beyond. Our team of experienced professionals is committed to ensuring that our customers receive the highest level of service and quality, and we strive to be a leader in innovation by acting as a jumping board for proven (scale-up) brands focused on the consumer trends of today. Taste Traderz is driven by a passion for F&B and a desire to promote the Dutch spirit of international trading in SouthEast Asia and Singapore in particular. The right trusted partner for import and distribution of high-quality and innovative F&B products.

As a Marketing Consultant with extensive experience working within the Food and Beverage industry, I bring a wealth of expertise and knowledge to every project. ☆ International: My keen awareness of global trends and intercultural skills enable me to identify markets that you may not have considered. By positioning your brand to fit the latest trend or by offering a daring and different alternative to the current taste, we can expand your reach and grow your business.☆ Business-oriented: I understand that every decision made in marketing affects other departments, from production to distribution. My business acumen allows me to provide marketing solutions that are effective and align with your overall business goals.☆ People's person: Listening with a genuine interest in what drives you and your team allows me to fully understand your needs and tailor solutions that meet your unique requirements. By building strong relationships and fostering open communication, we can work together to achieve your goals.☆ Result-driven: I believe that every action must have a sound reasoning and clear end-goal in mind. By focusing on achieving results, we can develop marketing strategies that are effective, efficient, and drive growth for your business.Specifics of my experience include:• Developing and executing successful marketing campaigns for a variety of businesses across different industries.• Conducting market research and analysis to identify growth opportunities and optimize marketing strategies.• Collaborating with cross-functional teams to ensure seamless execution of marketing plans and strategies.• Providing strategic consulting and guidance to business owners, helping them to achieve their goals and drive growth.

Specialised in generating business opportunities for premium brands in Ontario's monopoly beverage market. With a track record of success, I have facilitated the introduction of multiple companies, fostered synergistic collaborations, provided invaluable brand support in tender projects, and secured listings across different categories.Great navigation of the complexities of a fiercely competitive market to build and promote premium brands, ultimately delivering impressive sales results and cultivating long-term business relationships.

- business development wholesale and corporate gifts- optimization of customer experience for www.thenewgrocer.com

Freelance assignment at Amavins - Wine wholesale Amadrinks- (Trade) marketing projects for the wine portfolio

Freelance assignment at Nutrition & Santé S.A.S- Awarded as "Best introduction 2021" by a renowned trade magazine for retail (Levensmiddelenkrant)- Projectlead in innovation project to create a new healthy lifestyle brand: WeCare. From concept to start production in 4 months.- Creation of the 3-year businessplan, assortment, price strategy etc- Result: nationwide distribution in retail, pharmacy & online

Freelance assignment at Nutrition & Santé S.A.S (via WerfSelect)- Projectlead in creation of a 5-year businessplan for new strategic channel: Foodservice- Creation of new go-to-market products in innovative packaging

Freelance assignment at Nutrition & Santé S.A.S (via WerfSelect)- Brand management for the slimming portfolio in Belgium (Gerlinéa & Modifast):- Executed the Gerlinéa TV and digital campaign- Development and design of new innovation project: Gerlinéa rice cakes- Initiated online promotions

Freelance assignment at Amavins - Wine wholesale Alken-Maes (via Oud Reuchlin & Boelen)- Coordination / project management of all Trade Marketing activities (wine)- Upgrade (refreshment) of current brand identity- Ideation and realization of new wine guide (NL/FR)- Upgrade of website www.amavins.be (NL/FR)- Initiation of first Amavins newsletter

Freelance assignment at Alken-Maes (via The House of Marketing)- Coordination of all Innovation projects (Marketing / Supply chain) and Innovation staff meetings- Projectlead on International Innovation projects- Delivered projects on time in full and successfully challenged commercial opportunities- Initiated new administrative tools to optimize work flows

Freelance assignment at Alken-Maes (via The House of Marketing)- Brand management for the International Craft beer portfolio (Affligem)- Support on projects for new start up brand (category challenger): website creation, events, etc.- Projectlead on International Innovation projects

- Responsible for concept development and realization of unique concept in Minnesota USA.- Ready to scale within 1 year of business.- Active member of The Lake Minnetonka Chamber of commerce- Initiated and conducted social media workshops for local business owners.“The Bake Bike sells award-winning Dutch Apple Tart and other traditional Dutch treats made with the highest quality local ingredients and served from an authentic Dutch cargobike.”

Freelance assignment for the Baarsma Wine Group via Gastronaume.- Set up international collaboration with a Belgium wholesaler- Successfully initiated marketing programs that boosted sales and created new customers- Worked closely with Portfolio manager to motivate sales teams

Freelance assignment for Champagne Taittinger via Gastronaume.- Responsible for project management of the culinairy prize Le Taittinger in the Benelux- Work closely with all international stake holders to obtain a successful event- Filmed, edited and produced aftermovie (see link)

Plan, develop, and execute the marketing strategy for strategic brands. Development of creative promotional activities, advertising, promotion, marketing research, purchasing, distribution, relationship management (brand owners and customers) and responsible for the A&P budgets.Strategic brands:Champagne Taittinger, MVSA cava, Drostdy Hof, Nederburg, Fleur du Cap, Lomond, Place in the Sun (Distell - South Africa), Chapoutier (Rhône), Laroche wines (Chablis, Chili, South of France), Château Gassier (Provence).

Coordination and implementation of marketing programs that increase brand presence and market share, and improve customer satisfaction. Working closely with the sales team to ensure that trade marketing strategies are aligned with sales objectives and revenue targets.

- Sales representative for up to 1100 quality wines & champagnes within the Heineken distribution channel (integrated business model). - Responsible for 150 accounts (upper scale restaurant, grand cafe, brasserie, nightclub) in key market Amsterdam. Result driven on targets, margins, added value and customer satisfaction- Work closely with accountmanagement team Heineken as wine specialist/advisor - Organize high quality events such as wine tastings, sales trainings, customer events, staff trainings, instore promotions- Work with various wine concepts to help our customers to sell more wine f.e. Wine by the Glass© dispenser

- Controlling and advising on business strategy of franchisees- Manage openings of new outlets- Responsible for operations during big events (Lowlands)

Various freelance assignments as Event manager and Food & Beverage specialist:* Cycle events up to 800 persons in the Alps region* Sailevents > Hospitality manager* VIP host Formule 1 autosports* Bar manager Champions league final in Paris

- In the lead in design, development and exploitation of a successful outlet in the Food industry in Les Deux Alpes, a touristic destination in France