Willem Knibbe Email & Phone Number

Carmel-By-The-Sea, Ca, Us

Sunnyvale, Ca, Us

I lead talented, productive teams that provide infrastructure, data, and insights that help enable LinkedIn Learning to positively impact learners across the world. Our discovery team makes our content easily findable with careful attention to metadata and taxonomy. Our assessments team helps learners gain and retain knowledge. Our Product liaison program ensures Content is involved in key Product strategies and features. Our content data ops team provides data and insight to help the org make informed strategic decisions. Our content sales enablement team makes sure our sales org has the info they need to thrive. Together, we provide crucial infrastructure, learning supports, and insights to help all of LinkedIn Learning deliver on our mission of teaching the world the skills necessary to be successful now and in the future.

Sunnyvale, Ca, Us

Team contributions included providing data insights and metrics development, refining our approach to skills taxonomy and metadata, developing skill assessments and expanding course quizzes and exams, collaborating with Product on strategy and new features, evangelizing LIL direction with sales and customer support, and partnering on numerous and varied special projects.

Sunnyvale, Ca, Us

Lead a smart, focused, fun team producing more than 200 video training courses per year on business software, data science, information management, and education topics. I craft strategic content plans, ensure our team exceeds course targets and quality metrics, collaborate across internal and external teams to represent our content and achieve cross-departmental goals, and recruit, train, and mentor new content team members.

Sunnyvale, Ca, Us

Create, implement and optimize the content strategy for the Productivity segment (Office, Google, Windows, El Capitan, iOS, Android, etc.). I manage staff authors, recruit and hire external authors, and collaborate with our team to create the world's best video training course content.

Carpinteria, Ca, Us

Create, implement and optimize the content strategy for the Productivity segment (Office, Google, QuickBooks, iOS, OS 10, Android, etc.). I recruit authors and help develop their content as well as collaborate with authors, producers, editors, and others to create the world's best video training course content.

Carpinteria, Ca, Us

Create, implement and optimize the content strategy for the Marketing segment (SEO, AdWords, Google Analytics, social media marketing and advertising, etc.). I recruit authors and help develop their content as well as collaborate with authors, producers, editors, and others to create the world's best video training course content.

Direct $2.5 million publishing and digital program focused on Internet marketing and architectural software. Evaluate, generate and develop proposals. Pitch projects to executive team and global sales staff. Identify, recruit and hire authors. Manage each project’s authors, editors, and production team. Acquire, develop and manage partnerships, including Autodesk Official Press. Negotiate contract terms. Develop websites and multichannel marketing initiatives across broadcast, print and online channels. Write and edit sales and marketing copy for covers, catalogs and ads. Collaborate with production, sales, marketing and design departments to ensure book goals are met.Achievements include publishing best-sellers (SEO: An Hour a Day, Web Analytics 2.0, Mastering Revit, AutoCAD: No Experience Required), earning a Wiley Pacesetter Award as well as an Award for Outstanding Achievement, and assisting with the post-acquisition integration of business processes and strategy.

Generated and evaluated proposals for CAD, 3D animation, digital video, strategy guide, and web development/design books. Researched and analyzed market conditions to determine book viability and competitive positioning. Pitched projects to executive team. Hired authors and technical editors. Negotiated contracts. Collaborated with authors and editors as well as production, sales, marketing, and design departments. Wrote sales and marketing material, including cover copy. Assisted in cover and book design. Developed marketing initiatives and managed partnerships, including an exclusive Microsoft strategy guide partnership.

Developed manuscripts for CAD, web development/design, digital photography, image editing, strategy guides, and other books. Edited for structure, content, style, clarity, and audience appropriateness. Evaluated all art. Wrote cover and marketing copy. Negotiated renewal of Microsoft strategy guide relationship.

Provided strategic direction for HEAT.net, an online multiplayer gaming service with 2 million registered users. Created technical specifications for client application. Collaborated across departments to implement specifications. Directed external agency in brand redesign.

Set strategic direction and led editorial department for 175,000-circulation monthly magazine. Recruited, hired and managed editors and writers. Negotiated covers and CD-ROM exclusives. Edited every story. Wrote features, news, reviews and two columns. Revamped the CD-ROM’s interface and led magazine redesign. Represented PC Games at various business functions and industry conferences.

Assigned, wrote, edited and led the design of features, reviews and columns. Wrote monthly column focused on industry news and gossip. Managed freelance writers and copy editors.

Developed online community for 30,000-subscriber multiplayer gaming service. Managed integration of retail games onto TEN’s service. Designed and conducted tournaments and contests. Wrote, designed and updated the Quake portion of the TEN web site. Evaluated games for inclusion on TEN.

Managed strategy guides from conception to completion. Established editorial department structure and procedures. Wrote and maintained the department’s style guide. Hired authors and developed their manuscripts. Assisted in book design. Wrote cover copy and marketing materials. Copy edited and proofread.

San Francisco, Ca, Us

Wrote four to eight stories per week and edited “At Deadline” section for the 225,000-circulation weekly computer newspaper. Beats included desktop publishing, electronic publishing, multimedia, video servers, image editors, paint/draw programs, presentation packages, CAD software and personal information managers. Through 9/93 I was a copy editor and oversaw pages from initial copy edit through final page proofs. I also designed pages, edited the “Upcoming in InfoWorld” section, and wrote headlines, pull-quotes and table of contents blurbs.