Will Farmer Email & Phone Number

Salem, VA, US

Simplifying IT Transformation. We’re just a group of Fortune 100 Enterprise Architects, Engineers and Integrators passionate about building rocket ships. Well, not real rocket ships. Figurative ones. We partner with businesses just like yours to provide transformational strategy, modernized applications, and re-imagined delivery methods using proprietary.

W11R is a consulting firm focused on driving sales and operational excellence through strategic leadership, operational alignment, and scalable revenue growth strategies. Specializing in high-impact transformations, W11R revitalizes underperforming sales teams, leads digital transformation efforts, and provides leadership coaching to instill a culture of.

New York, NY, US

As an Executive Member of Pavilion, I have leveraged a robust network of industry leaders to drive strategic growth and foster innovation within my current role. Through Pavilion’s exclusive resources and peer-driven insights, I have refined my leadership skills, enhanced my ability to execute complex revenue strategies, and successfully implemented best.

Raleigh, North Carolina, US

CarNow is a live-data automotive technology platform that helps dealers elevate the car-buying experience by transforming the way they connect with customers.

Park City, Utah, US

• Key leader in GTM planning and strategy execution resulting in 91% increase in auction revenue and 112% increase in sold volume in the first 12 months.
• Implemented key performance metrics dashboards and standard operating procedures encouraging a culture of growth and accountability across go-to-market teams.
• Developed new cross sell, activation, & retention playbooks to simplify process and create accountability.
• Optimized Account Mgr and BDR teams to reduce footprint while driving incremental revenue and MoM growth

Kansas City, MO, US

• Led during KAR Global’s acquisition of BacklotCars and the integration of TradeRev customers.
• Optimized Eastern US sales organization, representing 40% of total sold volume across 19 states.
• Boosted sold volume 62%, decreased costs 22%, and achieved a 3X increase in active selling dealers.
• Fostered a sales culture of accountability and urgency to generate revenue by implementing an Expansion / Account Manager model for the Sales Directors and their teams.

Carmel, Indiana, US

• Structured and rolled out national strategy to scale the fast-growing industry mobile app.
• Reduced costs, increased sold-per-headcount volume, and improved sales productivity by merging physical and digital sales teams; built product roadmap to streamline and simplify the sales process.
• Led Director-level sales team to 45% market growth during business transformation to digital.
• Exceeded upstream digital growth and sales targets by designing/rolling out new market playbook.

Carmel, Indiana, US

• Promoted to national leadership role following KAR Global’s acquisition of TradeRev in October 2017.
• Drove 34% increase in YoY volume by creating and executing expansion strategy for rural markets.
• Established 20 new markets across the US and scales the sales force from 56 to more than 200 reps.
• Propelled revenue, strengthened accountability, standardized processes, and created alignment across the United States by developing District Manager leadership and compensation models.

Carmel, Indiana, US

• Recruited to lead business scale-up and expansion of newly formed, 6-state Southeast US region.
• Created accountability standards, sales processes, strategies and tactics to drive results.
• Delivered the region’s first profitable year with 182% year-over-year transactional growth.
• Led team of 18 Market Expansion Managers to record-breaking sold volume in just one year.
• Named to Auto Remarketing’s 2017 “40 Under 40” for emerging leadership in automotive industry.Responsible for cultivating Franchise/Independent dealership wholesale transactions thru an outside sales team of 18 in six.

Salem, Virginia, US

• Acquired and ran all aspects of an auction marketplace and appraisal services company; defined and executed growth strategy to transition the organization from physical auctions to a digital business.
• Increased YoY online sales 123% and reduced costs by leveraging online/mobile technologies.
• Led team of 15 full-time employees conducting 36 auctions annually.
• Increased digital adoption in the marketplace to grow to $1.5M annual sales.
• Awarded 2015 “Best of Show” advertising in four categories from Virginia Auctioneers Association.

Carmel, Indiana, US

• Led team of inside/outside sales reps for provider of wholesale vehicle auction solutions to franchise and independent car dealerships.
• Exceeded revenue targets at four lane auto auction by defining and executing dealer consignment strategy.
• Maximized sales productivity through ongoing coaching/training and territory management strategy.
• Delivered the company’s first 100% to goal performance for online sales.
• Selected as “Up and Coming Sales Manager” to attend NADA conference in Orlando in 2013.

Atlanta, GA, US

• Promoted after successfully growing sales in the MDU division; managed 4 inside/outside sales representatives and a 3rd-party rep.
• Boosted lead generation by building and implementing a new Internet-based Leasing Program.
• Achieved sales 115% to goal, through effective strategy, competitive analysis, and relationships.
• Recognized by corporate HQ with a national sales award for sales growth, innovation, outstanding contributions, and closing $1M+ in new revenue.

Roanoke, VA, US

• Closed more than $9M in real estate transactions; negotiated contracts and leases.
• Developed relationships with local / regional banks to drive sales growth
• Successfully completed 18 real estate auctions either on or below marketing budgets.
• Cultivated and leveraged professional and community relationships to build a portfolio of business.

New York, New York, US

• Summer Internship in American Furniture department at Sotheby's New York office
• Assisted in researching, cataloguing, and photographing items in the auction process
• Gained hands-on experience marketing antiques in person and online into the International market

Master Of Business Administration - Mba

Bba, Business Administration

Management Certificate, The Management Institute

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