Senior Product Marketing Engineer
CurrentInitially responsible for tool setting products and hard-wired probes, typically used within CNC lathes and grinding centres.This role developed with responsibilities shifting to a much larger portfolio encompassing all Radio wireless machine tool products at Renishaw. This portfolio includes a broad selection of products from high accuracy to standard accuracy probing devices, toolsetting devices which are used industry-wide. Most recently, this selection expanded with the introduction of… Show more Initially responsible for tool setting products and hard-wired probes, typically used within CNC lathes and grinding centres.This role developed with responsibilities shifting to a much larger portfolio encompassing all Radio wireless machine tool products at Renishaw. This portfolio includes a broad selection of products from high accuracy to standard accuracy probing devices, toolsetting devices which are used industry-wide. Most recently, this selection expanded with the introduction of the worlds smallest wireless probe, typically used in high-end watchmaking, medical and dental manufacturing.Responsibilities:• Machine tool market analysis in determining product developments, priorities in probing and tool setting segments.• Working with sales teams and customers to develop product and customer requirements which drive specifications for technical teams.• Define and develop marketing, pricing, and sales strategies for the entire product portfolio - for new and existing products.• Monitor and engage with sales teams on product sales performance.• Oversee product launch activities.• Collaborate with Marcomms departments to drive effective marketing promotions.Characteristics of the Job:• Hold central responsibility for defining market position, pricing, and promotion.• Manage and drive market adoption and support product life cycles.• Support UK and overseas products sales development Renishaw's global network of subsidiary offices, Show less
