SharedAudiences.com is a digital marketing agency focused on the strategy and execution of growth marketing in the areas of SEO, SEM, Paid Social, Organic Social, Email Marketing, Conversion Rate Optimization (CRO), Content Marketing, and Influencer Marketing. Clients range from Fortune 1000 corporations to venture-backed tech startups to SMBs across the globe.

Leal Health uses AI to match cancer patients with personalized advanced treatments, and provides them with expert support through every step of the cancer journey.

Bakpax uses AI to read handwriting and grade assignments. We save teachers time and give students instant feedback to increase engagement.

Led in-house team of creators to deliver global content marketing and SEO strategy, encompassing paid, earned, owned, and shared distribution channels.Authored weekly newsletter, growing it from inception to 50K subscribers.Managed company-wide editorial calendar and content request process.Oversaw global social media strategy.Member of go-to-market team deciding content needs for every product launch.Established and oversaw in-house video studio for product tutorials and customer case studies.

Managed customer acquisition for self-serve business unit, targeting SMB market.Managed media budget of $2M across online paid channels while hitting target CPA, implemented SEO and content marketing strategy in collaboration with customer support team.Tested emails, landing pages, and steps in funnel to improve conversion rates for signing up, launching campaigns, and increasing self-serve spend. Led co-marketing ebook and webinar efforts resulting in thousands of qualified leads.Created lead nurture email flows to accelerate leads through stages of the buying cycle.

Lead marketing and communications for launch of new schools in New York City, Chicago, and London.

Worked with Director of John Jay Online to launch first online course offering.

Oversaw development, design, performance, and user experience of Knewton.com.Managed team of content writers and designers, and a paid search firm.Led content marketing and social media strategy, including company’s first white paper, monthly newsletter, and infographic strategy, resulting in 300K unique website visitors and thousands of qualified leads for enterprise API adoption and college readiness product.Executed SEO strategy that increased monthly non-branded organic search traffic 450%, leading to 20% of test preparation revenue.

Oversaw all search engine marketing initiatives, including SEO, paid search, and social media optimization for such clients as Siemens, 3M, Dow Chemical, IBM, IntegraMed America, K12, Citrix and Kohler.Facilitated tracking, reporting, landing page and ad copy testing to optimize search marketing and customer acquisition.Provided enterprise SEO consulting to help large corporations embed a scalable solution across departments.

Oversee all search engine marketing (SEM) initiatives, including search engine optimization (SEO), paid search, search reputation management and social media optimization:Work directly with programmers, designers and copywriters to ensure SEO best practices are implemented into the build and content of all websites, blogs and aggregatorsExecute keyword research, on-page optimization, link building, and strategic content creation Provide monthly SEO reporting and analysis including rankings, traffic and onsite user behavior statistics Consult clients on search visibility strategies across all web properties and online profilesEvangelize search engine optimization and paid search within Ogilvy PR by distributing best practice documentation, conducting training programs, and contributing to the company blog Facilitate the immediate creation and execution of paid search campaigns in response to PR crisesExecuted half a million dollars of paid search advertising in 2008 for 13 clients across Google, Yahoo! and MSNUse in-depth knowledge of search engine algorithms to help advance the measurement of individual influence online and the ROI of social media programs

Developed and implemented search engine optimization campaigns for major commercial brands such as Harrah’s Entertainment, Equifax, and ApartmentGuide.com Improved the reporting process to give clients greater visibility of their search engine presence, as well as streamlined the process for providing actionable recommendations reflecting shifts in search engine traffic and rankingsLead link building initiatives across all clientsAuthored SEO whitepaper published by BKV entitled, SEO in the Web 2.0 Era: the Evolution of Search Engine Optimization.