Helping launch a people-first storage business into the UK market

Helping Slipcase take the next step in their growth plans

Sugar-free is my own marketing & brand consultancy which delivers growth strategies for businesses that want to break free from their category and out of the status quo.

Helping AUFI create and deliver new channels for revenue growth. B2B.

Early stage sports business with disruptive category-level plans. currently under construction...

Helping Apex Rides become a high-growth challenger brand within the highly competitive at-home fitness market.• Developed challenger brand positioning to find space in market vs established competitors• Found product-market and channel-market fit through a rapid iteration process of experimentation within both messaging, creative and offer• Created messaging and creative strategy for owned and paid media, including website rebuild and performance marketing overhaul.• Developed and launched ATL channels to support brand awareness and brand building campaigns with TV and Out of Home• Oversaw and managed price elasticity test which resulted in the successful transformation of Apex's business model - lowering CPAs and increasing ROAS• Grew Apex's cross-functional in-house marketing team as well as managed agencies and freelancers• Developed B2B sales proposition and B2B sales growth within retailers, corporates and employee perk platforms• Created growth strategy and oversaw performance marketing function, which involved a custom 'Metrics That Matter' reporting dashboard and creating a KPI-driven culture across the business.• Work alongside the Apex founders to support their fundraising for Seed, Bridge and Series A rounds, including board, shareholder and new investor presentations• Create and manage the Apex 12 month marketing and company roadmap

Helping Wärtsilä Voyage create a new holistic product proposition for their portfolio of maritime technology solutions as well as the core product narratives and sales enablement tools to drive growth across the business.

Originally known as Funder Inc, MyWorld is social-tech company disrupting the fundraising space by using gamification to mobilise the mainstream to raise money for good causes. Creator of MyTrees (now known as MyWorld) https://www.joinmyworld.com/On the job experience:Brand strategy- Worked collaboratively with 1/4 of Premier League football clubs including Chelsea FC and Newcastle United, as well as Parkrun, England Rugby, Harlequins Rugby, HBO, Banksy, Choose Love (and more) to develop their own fundraising platforms, each tailored to their brand and fanbase.Go to Market strategies and executionLaunched multiple ecomm fundraising products into different communities through creative comms, influencer marketing, digital marketing - all underpinned by annual roadmapsProduct launchHelped create, develop and launch Funder's own fundraising brand and product 'MyTrees'Product-market fitThrough constant customer feedback and marketing data, worked with the product team to iterate the messaging, propositon, website and product to move MyTrees towards product-market fitGrowth marketingDeveloped the in-house channel strategy, CAC:LTV model and growth funnel to sell subscriptions online, with a culture of measurement introduced across the business. Ran the new weekly company meeting around the 'metrics that matter.'B2B marketing strategySupported the creation of our B2B sales materials and segmentation strategy

Bow & Arrow Consultancy, acquired Accenture, are a innovation consultancy, identifying and creating new digital products, services and ventures that fulfill unmet customer needs and deliver diversified revenue streams.My experience:- New proposition discovery and development with Dixons Carphone- B2B marketing and brand strategy with Dow Jones- Membership proposition and offer development with Dow Jones- B2C brand and new territory proposition development with MINI

Being at a hybrid agency that splits its client base between brand consultancy projects and start-up growth management, my day to day spans across brand, marketing, innovation and business strategy.Clients include:London Fashion Week | Brand Strategy & Innovation Facebook | Brand InnovationFitzdares | Brand Strategy ViFit Sport, Friesland Campina | Brand Innovation European Gaming League | Brand and business strategy Dabbl & Grub Club | Ventures Strategist

Main clients:Monarch Airlines, Sony Mobile, Cosmos Holidays, Vype eCigarette, Brita Water Filter, Lipton Tea and Domino's PizzaThese required a mixture of brand, campaign and account planning.