Will Friedman Email & Phone Number

Santa Monica, California, Us

- Directed Headspace's product strategy for mental health care platforms, enhancing provider and patient experiences through close collaboration with leaders in engineering, machine learning, data science, design, go-to-market strategies, and care teams.- Oversaw a product management team responsible for provider experiences, internal EHR, revenue cycle, interoperability, and care marketplace optimization, improving provider-patient dynamics.- Spearheaded the creation of a comprehensive 5-year product vision in partnership with another product leader.- Successfully revitalized a critical EHR project, rebuilding trust with healthcare providers.- Initiated an AI integration plan for care systems, focusing on risk detection, clinical note summarization, and provider support tools, enhancing operational efficiency.- Achieved a 15% boost in health plan activations by leading efforts to improve care plan adherence and patient engagement.- Launched a product management training series to elevate core skills, featuring expert speakers on key topics such as roadmapping and analytics.- Co-led the Jewish Employee Resource Group, fostering an inclusive, supportive community during times of significant emotional challenges.

Seattle, Washington, Us

- Led the strategic planning, roadmap, and focused execution of product features that supported 8 figure revenue across three business lines (primary care, behavioral health, and a SAAS offer) supporting self-insured employers, health plans, and health systems. During my tenure, the company grew from 100 to 400 employees and had 100x member growth. Reported directly to the President. - Delivered multiple iterations of the mobile patient experience with high-patient satisfaction (4.8-star app store reviews and 4.85-star in-app feedback). Delivered highly efficient, standards-based mechanisms for eligibility data ingestion, improving scalability by >350%. Led the development of appropriate health and financial data sharing features, and an embeddable, white-label SDK used by commercial customers spanning multiple business lines.- Built a high-performing, diverse, and close-knit 10-person product team of strong leaders and individual contributors. Implemented new processes including quarterly company updates, standardized product briefs, a robust road mapping process, and the introduction of OKRs.- Maintained clear priorities across projects and business lines. Made a tough but successful decision to cut one of our client applications resulting in 30%+ improvement to client execution speed, then led discussions with key partners and gained acceptance. - Improved hiring efficiency and effectiveness by implementing a writing evaluation for all roles. Introduced a management assessment as part of hiring managers. Developed and implemented clear PM career ladders.

- Built the most widely-used voting turnout app in US election history, achieving nationwide awareness during the 2018 election. VoteWithMe was 20x more effective than stranger-to-stranger get-out-the-vote tactics like phone banking in a randomized trial.- Noted for its innovative user experience, VoteWithMe was recommended by Jimmy Kimmel in his election-eve monologue, was covered in the New York Times and the Washington Post, and was recommended by countless influencers. Achieved #1 Product of the Day position on Product Hunt. - Responsible for product management, partnerships and licensing, marketing, and some coding. - Recruited an exceptionally efficient and effective engineering and design team.

Seattle, Washington, Us

- Built the #1 family organization app in the US, helping more than 20 million family members communicate and get better organized, leading to a successful acquisition by Time, Inc. - Led a team of 35 in engineering, product, marketing, and finance.- Introduced a recurring subscription freemium business that led to profitability alongside our original advertising business. Was early to spot the opportunity with recently introduced iPhones and drove a transformation from a Web-based offer to native apps. Expanded our footprint by partnering with Amazon to integrate our software into Alexa.- Post-acquisition, led the team that developed and iterated on the Cooking Light Diet, reaching profitability with a new digital product that outlasted Cooking Light magazine.

Based in France, I recruited and managed European staff for a small California-based start-up. Gained significant international experience conducting business throughout Europe and beyond. Became a fluent French speaker. Led the introduction of the company’s messaging product to more than 30 mobile operators, but ultimately was unable to find product/market fit.

Us

Based in London, I secured, negotiated, and closed the company’s first contracts that led to commercial deployments at T-mobile, Orange, and O2, and managed ongoing relationships with the mobile operators. Drove product design changes which significantly increased usage in international markets. PocketThis was acquired by Phonespots in 2003.

Redmond, Washington, Us

Created partnerships with key content providers, content distribution networks, internet access providers, and other companies to drive the adoption of Windows Media formats and accelerate the adoption of broadband video.

Redmond, Washington, Us

Defined technical evangelism strategy for Internet Explorer version 5.0. Created partnerships with the seven leading portal Web sites at the time (Yahoo!, Lycos, etc.) which led to their building and distributing customized versions of IE. Delivered technical presentations to executives and software developers at top Web sites.

Redmond, Washington, Us

Initiated the development of Internet-based map services at Microsoft at a time when this was a new concept. Managed design, development, deployment, and operational issues for the first four releases of Expedia Maps (which evolved into Microsoft MapPoint.net and Bing Maps).