Will Gay Email & Phone Number

Jacksonville, Florida Area

• Exhibit effective marketing and communication techniques across a diverse community that included parents, alumni, administrators, faculty, staff and students
• Plan and execute marketing campaigns driving retention and new student enrollment through paid search, digital and print advertising, SEO, and social media channels
• Provide written and visual content to populate the school’s Facebook, Twitter, Instagram and Vimeo pages
• Serve as lead administrator and content editor of school’s website; www.rpds.com
• Pitch, storyboard, capture, shoot, produce and edit all video, photography and new media concepts
• Design content such as logos, flyers, posters, advertisements, magazines, letters and brochures to promote the school’s story and mission

Jacksonville, Florida, United States

• Led all activity designed to generate positive awareness and high customer association with brand
• Created work on a variety of digital channels focused on acquiring, engaging, and educating a diverse audience of healthcare professionals, small to mid-size businesses and consumers
• Directed commercial video production to match brand through script writing and visual guidance
• Collaborated on data research to drive marketing strategy

Grand Rapids, MI

• Recipient of two West Michigan Public Relations Society of America Silver Proof Awards in 2013
• Contributed to the university’s marketing and branding strategies through video production
• Produced multimedia content for website, social media, campus communications and special events
• Performed script writing, camera operation, lighting, audio recording, green screen keying, photography, editing, graphic integration, file compression, web exporting, and DVD authoring for all video productions
• Developed and maintained a multimedia financial budget
• Assisted the university in creating community partnerships to support sponsorship and fundraising efforts

Jacksonville, FL

• Key member in the successful internal multimedia launch of the Florida State College Network at FSCJ
• Organized production, delivery and integration of broadcast programming and commercials to the Florida State College Network
• Produced online content including blogging, social media updates and web stories related to college and student activities
• Created videos promoting college programs, student activities and alumni involvement to increase enrollment and aid in student retention

Jacksonville, FL

• Managed and scheduled a team of eleven staff members for morning and noon news programming
• Directed on-air talent during live broadcasts
• Responsible for graphics operation, robotic cameras, studio switch board and automation software during live production
• Earned Nielsen’s top-rated noon newscast in Jacksonville in 2010
• Key member in the implementation of high definition and in the transition from analog to digital signal
• Led post-production meetings analyzing the quality of each newscast

Grand Rapids, MI

• Supervised staff comprised of three part time video editors
• Organized and edited all video content for the station’s primary newscast
• Maintained all video content utilizing an archived library
• Operated the studio switchboard during live broadcasts as instructed by the Newscast Director
• Served in roles including Sports Photojournalist, Audio Operator and Floor Director
• Uploaded news video content to the station’s website and FTP site to expand online story coverage

Savannah, GA

• Operated the studio switchboard during live broadcasts as instructed by the Newscast Director
• Archived commercial and satellite feeds
• Served in roles including Floor Director, Studio Cameraman and Prompter Operator