In my current role, I promote the resort and increase revenue through our digital marketing channels, print, outdoor and radio advertising, and PR activities. There are seven key business areas that each require marketing support including a five-star hotel, six restaurants, a championship golf course, a luxury spa and fitness centre, weddings, and an extensive range of meeting and event spaces. My responsibilities include:• Creating and executing marketing campaigns to generate revenue for the resort• Content generation for all platforms• Brand management for multiple brands under the Old Course Hotel, Golf Resort & Spa umbrella• Developing a digital marketing strategy for each business area and managing advertising budgets• Running and monitoring our PPC (Pay Per Click) and social media paid advertisements• Managing external agencies to help deliver our digital advertising, print advertising and PR strategies• Maintaining the resort website and two microsites by keeping the content current, analysing data and tracking online revenue• Managing 13 social media channels across the resort by engaging with customers, sharing inspirational content, promoting offers and events, and building awareness• Managing a range of freelancers to continually supply our website and social channels with up-to-date content• Creating monthly newsletters for a range of target audiences totalling to 32,000 subscribers• Managing and mentoring marketing interns that join our team by helping them to manage priorities and develop new skills• Art directing and styling photoshoots around the resort, hiring photographers and models• Managing multiple internal stakeholders within each of the departments I support whilst maintaining expectations• Maintaining in-room digital signage to increase opportunities of upselling to guests.

In this role my main tasks were to develop a promotional marketing strategy and coordinate Insights’ global marketing events – both customer events to build communities and at trade shows to generate leads. My responsibilities included:• Working on four large-scale international customer events from conception to completion with a budget of £250K• Producing a US and European communication plan and marketing strategy to promote each event• Developing a new brand identity for the events to attract new customers and step away from previous perceptions• Creating sales and marketing collateral to support the Sales Team in their conversations with customers• Designing landing pages, emails, and newsletters, and adding them into automated workflows to nurture leads• Editing HTML/CSS on an online marketing platform to create templates for my team to use• Managing external vendors to create trade show booths, promotional items and marketing materials• Working with the Sales Team to develop Account-Based Marketing strategies for large pharmaceutical and banking organisations• I am also an Insights Discovery Practitioner and member of Insights’ Internal Practitioner Community whilst training to be a personal development coach.

Supporting the Digital Team with the day-to-day management of Insights’ 7 social media platforms and developing and managing the company’s global websites. My responsibilities included:• Creating a social media and content strategy for our global HQ channels as well as our regional offices with their digital plans• Creating content for social media including educational pieces and video storyboards• Analysing social and web data to help prove ROI and gain insight to report to the business• During this time I helped increase our total follower count by 269%, our reach by 252% and the number of engagements by 127%• Assisting with creative input for campaigns and social posts by engaging key stakeholders• Collaborating with the Marketing and Communications team to deliver key messages to our followers and staff• Managing internal digital signage screens in Dundee and Austin, TX• Working with external vendors to build our new company website and manage 5 regions through Umbraco CMS.

I am part of the social media team. I am responsible for helping with the day to day management of Insights social media channels, developing visual content, liaising with graphics, and analysing the social statistics.

After completing my Bdes in Graphic Design in 2009 I’ve continued to pick up freelance work. This includes a range of print designs e.g. brochures, flyers and business cards, and digital work e.g. websites and online branding. I have extensive knowledge of the Adobe Creative Suite including Photoshop, Illustrator, InDesign, Muse and After Effects.

Working in the Directory Enquiries and 999 department as an advisor and standby supervisor.Responsibilities/skills I acquired:• Developing communication skills• Understanding customer needs and assisting them when I can• Building rapport with the customer• Communicating BTs brand values to the customer• Negotiation skills when dealing with customer complaints• Managing the centre when needed and being responsible for up to 20 people.• Maintaining communication with other centres to keep the centre operational

Tin Roof is a not-for-profit arts collective housed in a warehouse in the Blackness Industrial District. I am a committee member and studio holder.• Attending weekly meetings to maintain the running of the collective• Sharing ideas to continue to develop the organisation• Maintaining external and internal communication

Funded through the Chance To Thrive Initiative to engage with a community to create a film, produce a book and to establish the Lochee Parish Church as a central hub.• Collecting stories by engaging with local groups and building relationships• Facilitating workshops to engage and gather information• Arranging the data collected into a publication• Collating all information and media gathered to create a publication.

I worked with Catch The Light, which is a youth and community development company based in Lanark. We are working together on a project for Girls Brigade Scotland, to help update their programme structure in relation to the Curriculum of Excellence. I am their designer but I am also shadowing them to experience the way that they engage with their clients.

PMUK is a charity that believes in the power of creativity to develop leaders. They work to create opportunities for individuals and communities, and strive to help them reach their potential. With the support of the Heritage Lottery Fund we worked in teams to engage with the Hilltown community and local youth clubs. We gathered their memories and needs while teaching them new skills to build up a collection of stories which were published in a book and recreated into art or performance pieces.Responsibilities/skills I acquired: • Building relationships with the local community • Increased skills of communication when working with different personalities • Delegating roles whilst working in a team • Teaching new skills to others and assisting in workshops • Project management and evaluation to ensure that targets were met

I accompanied Pure Media UK on an international month-long trip to Cape Town, South Africa. We worked with a local organisation called Good Hope Art Studios and the University of Cape Town to engage with communities, specifically a township called Du'Noon. The first week was spent developing the content for our workshops. The following week involved team building and interacting with our peers. We then engaged with the community groups.Responsibilities/skills I acquired: • Building relationships with the local community and partnership organisations • Project facilitation, development and evaluation • Assisting in workshops • Learning to work in unusual or difficult situations • Learning to communicate and work with individuals from different backgrounds and cultures

Shadowing the Events Manager in helping to organise and run large-scale events in the Student Union. Responsibilities/skills I acquired: • Gaining hospitality skills by interacting with and looking after the guests • Understanding the requirements for a successful event • Learning how to quickly adjust to challenging situations • Working unsociable hours when needed to achieve maximum results • Learning that the finer details count

Organising and running an event called Streetlife, which aimed to get the local community involved with urban culture to help dismiss stereotypes. It was an urban arts showcase bringing together art, music and dance. I worked in partnership with Dundee University Students Association and regional dance organisation Showcase The Street where I gathered breakdancers, graffiti artists and musicians to engage with the public and encourage participation.Responsibilities/skills I acquired: • Organising and running the event • Creating a brand identity • Increasing knowledge of publicity concepts • Working within a budget • Gaining sponsorship from local fashion retailers • Delegating tasks • Researching opportunities to continue to develop the event in future • Negotiating with partners for prices and encouraging their involvement by building positive relationships