thank you is a hospitality agency that helps companies beyond restaurants and hotels make the choice to be in the hospitality industry. We show businesses how to turn ordinary transactions into extraordinary experiences by inspiring them to be just as unreasonable in their pursuit of people as they are in their pursuit of product.Our work extends across disciplines — finance, technology, luxury retail, real estate, healthcare, and more — teaching companies to be more creative and intentional in building relationship capital with the people they work with and the people they serve.

Guidara, along with Anthony Rudolf, is the co-founder of the Welcome Conference, an annual hospitality-focused symposium launched in 2014. Sitting at the intersection of intelligence and compassion, the Welcome Conference is where people come together to be inspired and energized by the power of hospitality. We believe that living a life of hospitality has a positive impact on ourselves and society. It empowers each of us to deliver happiness to the people around us—in both our personal and professional lives.The annual conference is an immersive, engaging and provocative day-long program, where people passionate about hospitality gather, connect and hear from leaders in their fields. We’ve welcomed nearly 100 speakers to date, like Jon Batiste, Simon Sinek and Danny Meyer.Welcome is hosted in New York City, at Alice Tully Hall at Lincoln Center.

2022: Unreasonable Hospitality (Publisher: Penguin Random House)2017: Eleven Madison Park: The Next Chapter (Publisher: Ten Speed)2015: The NoMad Cookbook (Publisher: Ten Speed)2013: I Love New York: Ingredients and Recipes (Publisher: Ten Speed)2011: Eleven Madison Park: The Cookbook (Publisher: Little Brown)

Co-founder and co-owner of Make It Nice Hospitality group which owned and operated Eleven Madison Park, the restaurants at the NoMad hotels in NYC, Las Vegas, Los Angeles, and London, and Davies and Brook at Claridge. V, LA, and London, Davies and Brooks at Claridge. NoMad New York has received numerous accolades including three stars from the New York Times and one Michelin star. The property has also been credited with revitalizing the North of Madison Square Park neighborhood.Make It Nice is a New York-based restaurant group made up of diverse, passionate people who share a joy in making others happy through delicious food and gracious hospitality.

Part of the Make It Nice group, Eleven Madison Park is where Guidara achieved hospitality notoriety. In 2011, Guidara and chef Daniel Humm purchased Eleven Madison Park and under Guidara's leadership, the restaurant has garnered four stars from the New York Times, five stars from the Forbes Travel Guide, three Michelin Stars, and the #1 spot on the World’s 50 Best Restaurants List.

Managed multiple restaurants in Danny Meyer's Union Square Hospitality Group, including at Tabla and Café 2, and the restaurants at the Museum of Modern Art.