Will Hailer is the CEO and co-founder of Rose Lake, a Washington DC based company focused on unique global opportunities where our experience can create maximum efficiency, sustainability, and add significant value. We are deeply focused on creating impact at scale. The Rose Lake team has more than a century of combined experience – brings together the depth of understanding public sector bureaucracy, the financial prowess of investment and traditional banks, and the diplomatic skills to bring the right people together. Prior to founding the firm, Will spent almost two decades rising within the leadership ranks of politics in the United States – ultimately serving as the Senior Advisor to the Chairman at the Democratic National Committee. He spearheaded a nationwide $25 million multichannel ad campaign, elected Doug Jones to the United States Senate, managed a team of over 350 as the Executive Director of the Texas Democratic Party and oversaw the successful restructuring of a national $250 million organization. Will and his teams work has led to billions of digital impressions, hundreds of millions of dollars raised and a deep understanding of connecting the dots. He's elected thousands of people to office and, since leaving politics, Will has successfully built multiple companies as an entrepreneur and business owner.
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PartnerWest Pike Inc. Nov 2024 - PresentWest Pike focuses on creating long-term value through opportunistic investments in the beverage industry. We accomplish that through transformation to operations, vertical integration, sustainability and decades of experience. -
Founder/CeoRose Lake Jul 2022 - PresentWashington, District Of Columbia, UsRose Lake is a Washington DC based company focused on unique global opportunities where our experience can create maximum efficiency, sustainability, and add significant value. We are deeply focused on creating impact at scale. -
Co-OwnerEstcru Jul 2020 - Sep 2024Sacramento, California, UsCrafting the future of dynamic & inclusive wines. Your story, in wine. Welcome to the table. 🍷 -
Partner And Co-FounderEstreet Group Jul 2018 - Nov 2022National political consultants and strategic partners for political campaigns, non-profit organizations and progressive causes. Our consulting firm worked with a diverse set of candidates up and down the ticket across the country including: the Democratic National Committee, Minnesota DFL, Teresa Leger Fernandez, Keith Ellison, Rashida Tlaib, Deb Haaland, Pramila Jayapal, Earl Blumenauer, Kurt Schrader, Peter DeFazio, Ilhan Omar and countless others.
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Senior AdvisorDemocratic National Committee Mar 2017 - Jun 2018Washington, Dc, UsAmong other things, Will managed day-to-day relationships with labor unions, progressive partners, state parties and DNC members. Will also coordinated the DNC's nearly $1 million investment in Alabama with two-dozen deployed staff and organizers leading to 1.32 million calls, 1 million texts and 325,000 doors knocked in a historic win for Doug Jones. He oversaw the Resistance Summer program with 1.1 million voter contacts, 125 new organizers and 2,000 events. He conducted internal strategic planning work with all departments leading to external marketing materials targeted towards donors, partner organizations and telling the story of the DNC. -
National Political DirectorKeith Ellison For Dnc Chair Nov 2016 - Feb 2017Will oversaw the day-to-day political operation of the campaign. He secured endorsements of 400 plus elected officials, labor unions and progressive partners and utilized endorsements to move support of DNC members. He managed the development of Keith's platform, mail plan, communications strategy, outreach strategy, strategic memos and correspondences between DNC members, partners, allies and constituency groups.
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Vice President Of Campaigns And Creative ServicesBerlinrosen Jan 2015 - Nov 2016New York, New York, UsWrote, produced and executed paid strategic plans for television, radio, direct mail and digital campaigns – this work led to coordinating a $25 million-plus independent expenditure TV, mail, radio, digital, and field effort across twelve states to elect progressive Democrats to the position of District or States Attorney. That effort also successfully targeted and defeated Maricopa County Sheriff Joe Arpaio. -
Executive DirectorTexas Democratic Party May 2013 - Dec 2014UsWill inherited a state party that was practically dormant – with three staff and an operating budget of less than $500,000 a cycle. During the 2014 cycle, the team raised more than the previous 15 years; securing more than $18 million for the party and candidates. The staff grew to 350 across eight regions of the state and their statewide fellowship program boosting diversity pipeline and canvassed 3,405,765 voters. In the summer of 2014, Will administered the largest state convention in over 20 years with 7,500 attendees and more than 40 speakers. The team’s total efforts in organizing led to 22 million digital impressions, a quarter of a million vote-by-mail applications, 12,000+ press clips and 16,113 monthly recurring donors. -
District DirectorUnited States Congress Nov 2012 - Apr 2013Managed a team of seven staff to develop and execute 2013 outreach, casework, comms and district policy plans. Advised the Chief of Staff and Member of Congress on political matters within the district and around the country. Oversaw the transition of several critical changes in the office to increase productivity, expand service to constituents and boost performance.
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Campaign ManagerKeith Ellison For Congress Nov 2011 - Mar 2013Raised over $4 million for the campaign, leadership PAC, DCCC and state parties and candidates across 35 states. Hired, trained, and managed a diverse grassroots organizing team netting 1.5 million canvassing attempts, increasing turnout by 34,000 votes from 2008 with the 7th highest Congressional turnout in the country. Guided strategy to defeat anti-equality amendment in communities of color by 2 to 1 margin. Coordinated statewide field strategy for a constitutional amendment to defeat photo ID amendment. -
Statewide Finance DirectorVirginia Senate Democratic Caucus Apr 2011 - Nov 2011Was brought in to strengthen a fundraising program for maintaining a Democratic majority in the Virginia Senate. In an eight month window Will successfully raised $1.1 million at a fundraiser with Bill Clinton, $6 million for the caucus and assisted 20 candidates in raising an additional $13 million.
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Director Of Finance And Caucus DevelopmentMinnesota House Dfl Caucus May 2009 - Apr 2011St Paul, Minnesota, UsRaised $5 million for the caucus and candidates ($31k candidate limits) while cutting expenditures by $120k. Revitalized the political plan to strengthen engagement with local party units, boost candidate recruitment (especially diversity of candidates) and engage grassroots energy in the legislative process to strengthen re-election chances of members. -
Campaign ManagerPhil Sterner For State Representative Feb 2008 - Nov 2008Managed all aspects for City Councilor Phillip Sterner's race for State Representative in District 37B. Beat school board extremist candidate in a former GOP held seat in one of the hottest contested seats of the cycle.
Will Hailer Skills
Will Hailer Education Details
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Concordia CollegePolitical Science And Government
Frequently Asked Questions about Will Hailer
What company does Will Hailer work for?
Will Hailer works for West Pike Inc.
What is Will Hailer's role at the current company?
Will Hailer's current role is Founder/CEO. Rose Lake..
What schools did Will Hailer attend?
Will Hailer attended Concordia College.
What skills is Will Hailer known for?
Will Hailer has skills like Management, Strategic Communications, Crisis Communications, Marketing, Marketing Strategy, Public Speaking, Political Campaigns, Strategic Planning, Direct Mail, Strategy.
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