• Led redesign efforts to update PNC.com authentication, search, and comparison shopping experiences. This included competitive analysis, ideating, designing, prototyping, testing, working closely with accessibility partners and developers, and delivering documentation.• Focusing on future-state ideation for experiences such as in-page navigation, servicing, conversion, personalization, and notifications.• Helping with the creation of the PNC.com design system by creating scalable, easy-to-implement symbols and components within Sketch, cleaning up the library and file structure, and streamlining the authoring process.

• Work with internal research team to gather insights, identify customer pain points, and create solutions for A/B testing that seek to improve experiences and increase the ability of users to identify key interactions and complete tasks, such as application completion.• Create new UI design patterns, such as rates modules for mortgages or post-app submission response flows, for pnc.com that can be implemented within the current site’s AEM framework, and work with development team to design and update AEM modules to handle patterns outside of the current framework capabilities. • Plan, prototype, and present solutions using low-fidelity wireframes, inline styles and code within AEM, and tools like InVision or Adobe xD.• Consult with development team to improve consistency and design of forms throughout pnc.com.

• Transitioned away from a product management role to an experience design-centered role in 2015, with a focus on identifying, improving, and/or creating new UI design patterns that could be used sitewide, while also staying within the limitations of our Adobe CQ/AEM authoring environment. This role required planning, low-fi wireframing, front-end development, visual design, and prototyping in CQ/AEM, InVision, and Adobe xD.• Product Manager for the 2014 PNC Christmas Price Index, working closely with our internal decision makers, design and development teams, and our external agency to guarantee the on-schedule release of the 31st edition of the Index, a video-heavy experience aimed at gaining traction on our social media channels.• Managed relationships with internal clients and external agencies, regarding updates of current PNC microsites, while working with internal development and design teams to transition older PNC microsites into the new Adobe CQ/AEM environment.• Oversaw the successful launch of the "About PNC" section of pnc.com during the 2014 refresh, managing the relationships and expectations of various business partners aligned with all sections under the About PNC umbrella, updated page layouts and defined improved content flow of pages being carried over from previous site, while also providing assisting our design team in the creation of visual assets.

• Owned visual design of nearly all online marketing efforts and social media design for AEO brands, American Eagle Outfitters and Aerie, as well as both former AEO brands, Martin + Osa and 77kids. Responsibilities included working with marketing coordinators and social media managers to manage schedules, while also working closely with our brand teams to design assets for social media initiatives. The role also includes overseeing third-party design efforts, the creation of online advertising – static and animated – for affiliate partners and other ad buys. Some highlights include designing social media and online marketing assets for the initial launch of the #AerieReal campaign for Aerie, and the Project Live Your Life campaign for AEO.• Working within a team of designers and developers to continually update ae.com and aerie.com, ensuring continuity with the AE and Aerie store windows, sales, and seasonal changes. This includes the planning and design of product pages, denim guides, and contest landing pages for AE, swim and undie guides for Aerie, as well as streamlining the checkout process within the customer's shopping journey.

• Worked primarily with the National Defense University to plan and design classroom-based, multi-user desktop applications, teaming up closely with development teams to bring projects to fruition.• Developed visual branding solutions for numerous projects contracted by the Department of Homeland Security and the National Defense University, including logo development, website design, and the design of any supporting print-based collateral.

• Planned, designed, and executed all front end development through 3 different redesigns of the Levin Group web site.• Designed logos, brochures, flyers, and other business collateral for various clients in the Dental field, from large corporate partners like Proctor & Gamble, to individual dental practices nationwide.• Supported the marketing of Levin Group through the design of print advertisements, brochures, and direct mail pieces.