Will Hartnell Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Geelong, Victoria, Australia

Geelong, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Clients: Standard Chartered, QBE, ANZ & Cisco (Webex)Working with global teams on global clients & rights holders to earn attention through passion. Based in Melbourne with teams and reports from Sydney, Singapore and London to deliver world-class, award-winning work. Responsible for end to end delivery of defining the role of partnerships, setting its course, bringing them to life and delivering in market, to making it count through holistic measurement framework. Key stakeholder management with Standard Chartered Global Head of Sponsorship & Events.

Melbourne, Australia

- Managed the relationship with the AFL and Cricket Australia in Melbourne market- Was the Conduit between Kayo brand, marketing, acquisition and engagement team and Melbourne based sports partners- Aimed to maximise acquisition opportunities with all sports partners

- Led growth and business development opportunities for the department.- Managed and developed pipeline.- Developed and presented tailored partnership proposals.- Oversaw implementation of all Corporate Partnerships contract servicing.- Oversaw the Hyundai car sales program.- Strategy, execution and reporting of both major partners, Hyundai and Virgin Australia leveraging with Carlton Football Club, above and beyond rights and entitlements.- Overall strategy and growth of the Corporate Partnerships department internally.- Oversaw all Corporate Partnership budgets.- Development and growth of the Corporate Partnership’s five team members.

Carlton, Melbourne

Managing the relationship with an allocated group of Carlton’s corporate clients through delivering benefits and implementing leveraging programs, clients include:- Mars- Nike- Acquire Learning- Sportingbet- Coca Cola- Visy- Godwin Charli- Windsor Management- EldertonArranging and implementing all match day corporate client promotions aimed at spectators, for example, on field, at stadium entrance points and in seats making sure activations are delivered in an efficient and timely manner.Arranging for the supply of all advertising type assets, for example, web site advertisements, big screen commercials and advertisements in publications.Arranging all player and coach appearances for corporate clients.Maintaining and providing records of all sponsorship and advertising assets that have been sold and are available.Maintaining and presenting records of all statistics that assist in preparing proposals and reports, for example, crowd, television numbers, changes in social media and logo exposure.Assisting the Sales team to prepare partnership proposals & reports both for current and prospective clients.

Richmond, Melbourne

Bastion EBA is a sponsorship agency that believes people fall in love with a brand through emotional moments. They work with Rights Buyers to research, recommend, negotiate, manage, activate, and evaluate their sponsorship investments; and with Property Holders to analyse, build and sell their inventory assets.My role at Bastion EBA involved:Account Management:• Delivering strategic documents for prospective clients • Providing support for existing clients to manage and effectively leverage their partnerships• Developing and presented creative concepts to increase engagement for clients• Managing the company property holder database. Events and Activations:• Creating activations to achieve the objectives of clients in a creative and engaging way• Coordinating events on the ground

Bachelor Of Commerce (B.Com.), Sports Management

Education record

Activities and Societies: First XI Cricket Vice Captain