Will Hartnell

Will Hartnell Email and Phone Number

Head of Commercial and Growth @ Geelong Cats
Melbourne, VIC, AU
Will Hartnell's Location
Melbourne, Victoria, Australia, Australia
Will Hartnell's Contact Details

Will Hartnell work email

Will Hartnell personal email

n/a
About Will Hartnell

Commercially led professional with a track record of managing teams to deliver growth. I empower my teams to nurture relationships into long-standing, mutually beneficial partnerships. I also possess regional and global experience across sporting rights holder, brand and agency businesses.

Will Hartnell's Current Company Details
Geelong Cats

Geelong Cats

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Head of Commercial and Growth
Melbourne, VIC, AU
Employees:
355
Will Hartnell Work Experience Details
  • Geelong Cats
    Head Of Commercial And Growth
    Geelong Cats
    Melbourne, Vic, Au
  • Benefit Geelong
    Commitee Member
    Benefit Geelong May 2024 - Present
    Geelong, Victoria, Australia
  • Geelong Cats
    Head Of Commercial & Growth
    Geelong Cats May 2022 - Present
    Geelong, Victoria, Australia
  • Octagon
    Senior Account Director
    Octagon Jul 2021 - May 2022
    Melbourne, Victoria, Australia
  • Octagon
    Account Director
    Octagon Jan 2020 - Jun 2021
    Melbourne, Australia
    Clients: Standard Chartered, QBE, ANZ & Cisco (Webex)Working with global teams on global clients & rights holders to earn attention through passion. Based in Melbourne with teams and reports from Sydney, Singapore and London to deliver world-class, award-winning work. Responsible for end to end delivery of defining the role of partnerships, setting its course, bringing them to life and delivering in market, to making it count through holistic measurement framework. Key stakeholder management with Standard Chartered Global Head of Sponsorship & Events.
  • Kayo Sports
    Senior Partnerships Manager
    Kayo Sports Jun 2019 - Jan 2020
    Melbourne, Australia
    - Managed the relationship with the AFL and Cricket Australia in Melbourne market- Was the Conduit between Kayo brand, marketing, acquisition and engagement team and Melbourne based sports partners- Aimed to maximise acquisition opportunities with all sports partners
  • Carlton Football Club
    Corporate Partnerships Manager
    Carlton Football Club May 2015 - Jun 2019
    - Led growth and business development opportunities for the department.- Managed and developed pipeline.- Developed and presented tailored partnership proposals.- Oversaw implementation of all Corporate Partnerships contract servicing.- Oversaw the Hyundai car sales program.- Strategy, execution and reporting of both major partners, Hyundai and Virgin Australia leveraging with Carlton Football Club, above and beyond rights and entitlements.- Overall strategy and growth of the Corporate Partnerships department internally.- Oversaw all Corporate Partnership budgets.- Development and growth of the Corporate Partnership’s five team members.
  • Carlton Football Club
    Sponsorship & Sales Executive
    Carlton Football Club Mar 2014 - May 2015
    Carlton, Melbourne
    Managing the relationship with an allocated group of Carlton’s corporate clients through delivering benefits and implementing leveraging programs, clients include:- Mars- Nike- Acquire Learning- Sportingbet- Coca Cola- Visy- Godwin Charli- Windsor Management- EldertonArranging and implementing all match day corporate client promotions aimed at spectators, for example, on field, at stadium entrance points and in seats making sure activations are delivered in an efficient and timely manner.Arranging for the supply of all advertising type assets, for example, web site advertisements, big screen commercials and advertisements in publications.Arranging all player and coach appearances for corporate clients.Maintaining and providing records of all sponsorship and advertising assets that have been sold and are available.Maintaining and presenting records of all statistics that assist in preparing proposals and reports, for example, crowd, television numbers, changes in social media and logo exposure.Assisting the Sales team to prepare partnership proposals & reports both for current and prospective clients.
  • Bastion Eba
    Sponsorship Coordinator
    Bastion Eba Jun 2013 - Jan 2014
    Richmond, Melbourne
    Bastion EBA is a sponsorship agency that believes people fall in love with a brand through emotional moments. They work with Rights Buyers to research, recommend, negotiate, manage, activate, and evaluate their sponsorship investments; and with Property Holders to analyse, build and sell their inventory assets.My role at Bastion EBA involved:Account Management:• Delivering strategic documents for prospective clients • Providing support for existing clients to manage and effectively leverage their partnerships• Developing and presented creative concepts to increase engagement for clients• Managing the company property holder database. Events and Activations:• Creating activations to achieve the objectives of clients in a creative and engaging way• Coordinating events on the ground

Will Hartnell Skills

Sponsorship Sponsorship Activation Marketing Strategy Sales Marketing Management Sports Marketing Event Management Marketing Communications Social Media Marketing Marketing Account Management Advertising Sports Strategy Social Media Public Relations Sports Management Business Strategy Business Development Management Event Planning Leadership Customer Service Sales Management

Will Hartnell Education Details

Frequently Asked Questions about Will Hartnell

What company does Will Hartnell work for?

Will Hartnell works for Geelong Cats

What is Will Hartnell's role at the current company?

Will Hartnell's current role is Head of Commercial and Growth.

What is Will Hartnell's email address?

Will Hartnell's email address is wi****@****.com.au

What schools did Will Hartnell attend?

Will Hartnell attended Deakin University, The Geelong College.

What skills is Will Hartnell known for?

Will Hartnell has skills like Sponsorship, Sponsorship Activation, Marketing Strategy, Sales, Marketing Management, Sports Marketing, Event Management, Marketing Communications, Social Media Marketing, Marketing, Account Management, Advertising.

Who are Will Hartnell's colleagues?

Will Hartnell's colleagues are Suckash Philips, Alexander Mcewan, Kate Surman, Steven King, Mark O'connor, Kenny Applebrode, Nicholas Mcnamara.

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