Will Hayden Email & Phone Number

Pittsburgh, Pennsylvania, United States

Pittsburgh, Pennsylvania, United States

• Improve the agency’s marketing, communications, and database operations.
• Created an interactive public database of free healthcare clinics that earned the agency 67,000 free impressions.
• Led outreach efforts to enroll families and social workers in an innovative pilot program funded by the National Institutes of Health (NIH).
• Conducted a meta-analysis of youth crisis literature on behalf of the Executive Director and Chief Operations Officer. Synthesized my findings in a grant proposal that the deputy CEO called “the most comprehensive.
• Redesigned the agency’s record-keeping system; partnered with software developers to create custom tools and database workflows.

• 😎 SIDE HUSTLE 😎
• Produce engaging virtual events for corporate clients.
• Manage all aspects of pre-production, audio/video routing, and audience engagement.
• Skilled in facilitating large virtual groups and creating inclusive, unified virtual environments.
• Extensive experience using the advanced features of Zoom, Microsoft Teams, Google Meet, and OBS.
• Clients include Indeed, ServiceNow, Dremio, Pilot, Goldcast, You.com, and Cascade.

Pittsburgh, Pennsylvania, United States

• Wrote grant proposals and ensured awards were stewarded effectively; compiled budget reports and impact outcomes for funders.
• Used tools like Foundation Directory Online to conduct prospect research.
• Conducted quarterly meetings with six program managers to identify funding needs from across the organization.
• Optimized our donor pipeline using ClearView CRM in conjunction with business intelligence tools like Excel, Jaspersoft, and Power BI.
• Skilled in project management tools (Monday.com, Asana, Trello) and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Acrobat).
• Grants received: Jack Buncher Foundation, PNC Charitable Trusts, RK Mellon Foundation, AJ & Sigismunda Palumbo Charitable Trust, Hillman Foundation, Grable Foundation, Commonwealth of Pennsylvania Commission on Crime.

Pittsburgh, Pennsylvania, United States

• Facilitated anti-racism workshops for leaders in six countries, including numerous Executive Directors and business leaders.
• Used Zoom’s advanced features to facilitate the agency's “Innovation Lab.”
• Turned an unorganized participant tracking system into an automated, efficient report.
• Designed workshop curriculum and created thought-provoking learning activities.
• Taught social entrepreneurs how to implement the UN Sustainable Development Goals in their initiatives.
• Wrote and delivered presentations, reports, and press announcements in support of the agency’s philanthropic programs.

Pittsburgh, Pennsylvania, United States

• Started an innovative community outreach program called "Ask a Social Worker” that connected Brentwood residents with essential goods and services during the COVID-19 pandemic.
• Used QR codes and trackable links to monitor community engagement, schedule appointments, and effectively meet patrons' needs.
• Improved the reputation of the library through targeted community outreach activities and educational social media content.

Seattle

• Developed strategic marketing campaigns for a worldwide leader in employee engagement software.
• Translated research insights into engaging content (ads, e-books, blog posts, video scripts).
• Utilized best practices in SEM, SEO, and email marketing to reach target audiences.
• Partnered with external vendors to analyze campaign performance.

Dallas/Fort Worth Area

• Wrote social media and digital content for Dr Pepper and Snapple; supported brand strategy while pushing creative boundaries.
• Partnered with brand strategists and creative directors 30x/month to identify industry trends, edit content, and surpass client expectations.
• Utilized expert-level copywriting and presentation skills to pitch new campaigns.
• Excellent understanding of social media tools including Facebook, LinkedIn Ads, Mailchimp, and Google Ads. Google Ads Certified.

Provo, Utah Area

• Wrote and created campaigns for Beats, Nike, and Amazon as a part of America's #1 college advertising program.
• Pitched those campaigns to clients and creative directors.
• Collaborated with art directors to develop a student portfolio of print campaigns, integrated campaigns, and writing projects.

Provo, Utah

• Created Snapchat and Instagram content for a global apparel brand with 1.3 million followers.
• Turned transactional social media channels into platforms for connection and brand loyalty.
• Monitored conversations with followers across Facebook, Twitter, Instagram, and Snapchat.

Campus Life Design

• Designed print and digital materials for clients across the Brigham Young University campus.
• Skilled in Illustrator, Photoshop, After Effects, InDesign, Premier Pro, and Lucid Chart.

San Jose, CA

• Oversaw the creative vision of an award-winning student publication.
• Established a visual and thematic style guide that unified hundreds of pages of content.
• Taught best practices in journalism, photography, and caption writing.
• Managed a staff of ten editors.
• Earned 1 of 20 "Gold Crown" awards from the Columbia Scholastic Press Association.
• Earned "Pacemaker Finalist" recognition from the National Scholastic Press Association.

Master Of Social Work - Msw

Activities and Societies: President, Student Executive Council

Bachelor Of Arts - Ba, Communications/Advertising; Anthropology Minor

Advertising coursework: Advertising Concepts; Honors Writing and Rhetoric; Mass Communication and Society; Writing Branded Content.

Music Production

Studied music production and digital audio workstations in great detail. Became highly skilled in signal processing, sound design.

Education record

President's Award for Educational Excellence Yearbook Editor-in-Chief Academic Department Award in Visual & Performing Arts Al Bihn.