Will Heckman-Mark Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Washington, Dc, Us

- Oversaw day-to-day operations of Bristol Myers Squibb's (BMS) Community Impact work stream,focused on raising visibility and enhancing reputation of BMS in key local markets- Guided strategy and digital content development for BMS R&D Storytellers program, interviewing scientists and crafting multi-channel content plans to showcase their work and personal journeys- Wrote and edited sponsored content as well as BMS.com content and supportive internal communications materials, including website articles, infographic outlines and video scripts- Collaborated with internal creative teams, external vendors and stakeholders to execute materials - Spearheaded development of annual strategic communications planning decks- Built campaign-specific, mid- and end-of-year results reports to quantify impact against KPIs- Crafted award-winning submissions for BMS' female leaders and up-and-coming scientists in publications including Business Insider, PharmaVoice and business journals in San Diego, San Francisco, Seattle and Worcester, MA- Prepared messaging materials for thought leadership speaking opportunities- Liaised with social media team to review content for BMS’ LinkedIn, Instagram and Twitter pages- Served as coordinator of Spectrum's fellowship program and introduced client communications training as part of program's curriculum- Managed junior staff in roles ranging from Account Executive to Account Supervisor - Developed monthly billing packages for clients and managed budget trackers

- Led media monitoring efforts for multiple $1+ million work streams for Genentech, crafting reports and real-time alerts for clients to send to senior management and other stakeholders around medical meetings, major brand and competitor data milestones and partnership announcements, FDA approvals and corporate earnings calls- Led development and submission of winning award nominations for Genentech scientists and programs from industry media such as STAT, Business Insider, Endpoints, San Francisco Business Times and PRSA- Managed "Portraits in Science" digital content series profiling Genentech scientists, liaising with clients, designers and digital team to create and publish editorial, images and social assets- Developed media Q&A for internal and external spokespeople around Novartis' "A Night for MS Awareness" virtual event- Led cross-agency collaboration to audit and subsequently update Genentech and Roche partnering website hub content- Collaborated with teams to develop and present end-of-year and campaign-specific results reports and planning decks - Researched executive visibility and conference speaking opportunities, competitive landscapes, media and social influencer targets to inform client strategies- Managed four interns and three junior associates

Austin, Texas, Us

- Devised and executed social media strategy and content for nonprofit aiming to improve nutrition education in underserved communities across the country- Created and distributed email newsletters to external and internal constituents, including current and prospective donors, board members, volunteers, staff and the general public - Ghost wrote Huffington Post column for CEO to increase CT’s thought leadership, exploring topics such as technology in the nonprofit space, annual CSR trends and nutrition tips for healthy eating on a budget - Collaborated with Development Team to write and edit donation appeals for CT’s annual giving campaigns- Coordinated all aspects of panel discussions, including development of questions and talking points for participants, promotional collateral, live and post-event social media content- Constructed template decks for use in presentations to current and prospective funders; wrote, edited and proofread presentations to funders such as Walmart Foundation, Kenmore and LAUSD- Designed collateral for external use in partnership presentations to current and prospective foundations, program partners, corporations, volunteers and schools to meet needs of CT staff in 9 service markets- Assisted PR firm in coordinating media class visits and interviews with CT spokespeople- Invented internal process to collect and use testimonials from program participants in communications materials- Crafted talking points for speaking engagements, panel discussions and media interviews with outlets like Florida Times Union, Pittsburgh Post-Gazette, NBC Chicago, Channel 10 News Miami and more- Wrote application materials for conference speaking opportunities such as SXSWEdu and award submissions such as the 2017 Partnership for a Healthier America Impact Award

Minneapolis, Mn, Us

- Researched and executed influencer seeding programs for Skittles and Miller High Life, including Skittles Super Bowl and NFL Draft activations, resulting in 60% engagement rate and 22+ million impressions- Identified proactive news bureau opportunities for Jim Beam and helped develop creative execution strategies- Wrote pitch materials, created media list and secured coverage for Jim Beam’s Game of Thronesactivation, including a placement in International Business Times (8.3 million impressions)- Compiled reports analyzing client and industry media coverage for Carvana and OPTIMA Batteries- Managed Keystone Light’s Facebook community and engaged 150 fans in rewards program- Built sports, lifestyle and trade media lists using Cision and Muck Rack for Skittles, Jim Beam and Carvana

St. Louis, Mo, Us

- Secured placements for Gatorade activations in national and local sports media, including CBS Sports, SB Nation, Bleacher Report and Fansided- Crafted Facebook, Twitter and blog content for Enjoy Illinois, which travel website Skift named the “Most Effective State Tourism Brand on Social Media” in 2015- Led athlete spokesperson research efforts for Tropicana’s Orange Bowl activation- Conducted research audits of Gatorade competitors, media members and speaking and industryleadership opportunities for Gatorade executives- Monitored social, digital and broadcast coverage of Gatorade activations and provided in-depth coverage reports to the client

Indianapolis , In, Us

- Wrote and edited blog entries, press releases and media advisories covering USA Football programs seeking to educate coaches and parents on ways to improve safety in youth and high school football

Us

- Contributed to the video production and scoreboard operation at Citi Field during the MLB All-Star Game, Home Run Derby, Futures Game, Legends & Celebrity Softball Game, and Mets home games using Adobe Creative Suite- Logged Mets highlights and created dubs of various in-game features using Avid software- Built, edited and fact-checked graphics for MLB players displayed on Citi Field's main scoreboard- Engaged fans through team's Twitter and Instagram feeds for in-game contests, photos, polls and trivia questions- Researched and organized baseball statistics in Excel and DakStats Sport Software for use during the MLB All-Star Game and Futures Game

Us

- Monitored and composed content for the station's Twitter feed- Updated station's sports website with AP wire stories, scores, newscasts, and highlight packages- Created online sports stories and news photographs covering MU Athletics and the city of Columbia

- Published an article on the ChicagoSide website and in Time-Out Chicago Magazine's weekly sports feature analyzing some of Chicago's most prominent athletes with sabermetric statistics- Invented, executed, and promoted "This Day in Chicago Sports History" feature for weekly email marketing campaign- Researched video clips, statistics, and facts that were placed into the site's content