• Responsible for strategy, setup and day to day management of all Porter Airlines’ paid social and display efforts• Responsible for creation of Porter Airlines’ digital advertising plan, being sure to test new opportunities with new partners within the marketplace while simultaneously optimising to very strict CPA targets across all activity• Buying and optimisation of campaigns across multitude of digital platforms (including but not limited to Google Ads, Facebook Ads Manager and Verizon (formerly Oath Ads))• Management of ad-ops process and creation of tags and trackers within DCM. Implementation of pixels within GTM (Google tag manager)• Reporting and financial responsibilities, including MPA management and billing

• Hybrid programmatic-planning role, bridging the gap between the planning teams and programmatic teams• Programmatic process development and implementation in areas including, but not limited to brand safety, optimization and third party verification• Plan and recommendation development for all digital channels for General Mills Cheerios and Baking lines of business• Buying and optimisation of social campaigns across Facebook, Instagram and DV360 (formerly DBM)• Close integration with programmatic and ad-ops teams in order to ensure successful setup and running of programmatic campaigns• Reporting and financial responsibilities, including MPA management and billing

• Plan and recommendation development for all digital channels for American Express branding and small business acquisition clients• Worked with planning team and utilize 3rd party syndicated research resources (ie Comscore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys• Finalize RFP lists and work with team to review all proposals• Review and distribute POV’s for relevant partners and opportunities written by Sr. Associates• Manage Associate on implementation and optimization of campaigns, including:• Coordination of all reporting with planning and analytics teams

• Responsible for creation, optimisation and reporting on programmatic campaigns for Tier 1 Cossette and Jungle clients across Canada. • Analysis and insight creation for campaigns during and after campaigns' completion• Proposal creation for account teams on account side• Optimised campaigns across variety of platforms including DBM, AOL and AdGear

• Online campaign and relationship management with Tier 1 Clients and Intermediary agencies• Produced analysis and insights for campaigns designed to improve results and future performance• Created client facing presentations and proposals for major clients• Optimised campaigns across variety of platforms including AppNexus, DBM and IDB• Responsible for creation of IOs and invoices• Line managed junior account executive