Director, Ad Operations
Current
Jun 2023 - Present
AeroLeads people directory · profile
Will Horrax Email & Phone Number
Director, Ad Operations
at
Hotspex Media
1 work email found
@cossette.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Will Horrax? Overview
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Quick answer
Will Horrax is listed as Director, Ad Operations at Hotspex Media, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at cossette.com and a matched LinkedIn profile for Will Horrax.
Will Horrax previously worked as Account Director at Hotspex Media and Programmatic Strategy Lead at Hotspex Media. Will Horrax holds Bachelor Of Arts With Honours (B.A. Hons), Modern Language And Business And Management (German) from The University Of Manchester.
Company email context
Email format at Hotspex Media
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whorrax@cossette.com
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Profile bio
About Will Horrax
Passionate digital and programmatic media director with over a decade of experience in international experience planning and buying for a variety of tier 1 brands across a variety of platforms.
Listed skills include Market Research, Public Relations, Marketing Communications, Copywriting, and 12 others.
Current workplace
Will Horrax's current company
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8 roles
Will Horrax work experience
A career timeline built from the work history available for this profile.
Account Director
Apr 2022 - Jun 2023
Programmatic Strategy Lead
Nov 2020 - Apr 2022
Digital Advertising Specialist
• Responsible for strategy, setup and day to day management of all Porter Airlines’ paid social and display efforts• Responsible for creation of Porter Airlines’ digital advertising plan, being sure to test new opportunities with new partners within the marketplace while simultaneously optimising to very strict CPA targets across all activity• Buying and optimisation of campaigns across multitude of digital platforms (including but not limited to Google Ads, Facebook Ads Manager and Verizon (formerly Oath Ads))• Management of ad-ops process and creation of tags and trackers within DCM. Implementation of pixels within GTM (Google tag manager)• Reporting and financial responsibilities, including MPA management and billing
Sep 2018 - Oct 2020
Programmatic Planning Supervisor
• Hybrid programmatic-planning role, bridging the gap between the planning teams and programmatic teams• Programmatic process development and implementation in areas including, but not limited to brand safety, optimization and third party verification• Plan and recommendation development for all digital channels for General Mills Cheerios and Baking lines of business• Buying and optimisation of social campaigns across Facebook, Instagram and DV360 (formerly DBM)• Close integration with programmatic and ad-ops teams in order to ensure successful setup and running of programmatic campaigns• Reporting and financial responsibilities, including MPA management and billing
May 2017 - Aug 2018
Digital Investment Manager
• Plan and recommendation development for all digital channels for American Express branding and small business acquisition clients• Worked with planning team and utilize 3rd party syndicated research resources (ie Comscore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys• Finalize RFP lists and work with team to review all proposals• Review and distribute POV’s for relevant partners and opportunities written by Sr. Associates• Manage Associate on implementation and optimization of campaigns, including:• Coordination of all reporting with planning and analytics teams
Dec 2016 - May 2017
Rtb Manager/Performance Supervisor
• Responsible for creation, optimisation and reporting on programmatic campaigns for Tier 1 Cossette and Jungle clients across Canada. • Analysis and insight creation for campaigns during and after campaigns' completion• Proposal creation for account teams on account side• Optimised campaigns across variety of platforms including DBM, AOL and AdGear
Mar 2015 - Dec 2016
Digital Account Executive
Infectious Media Ltd
• Online campaign and relationship management with Tier 1 Clients and Intermediary agencies• Produced analysis and insights for campaigns designed to improve results and future performance• Created client facing presentations and proposals for major clients• Optimised campaigns across variety of platforms including AppNexus, DBM and IDB• Responsible for creation of IOs and invoices• Line managed junior account executive
Jan 2014 - Feb 2015
2 education records
Will Horrax education
Bachelor Of Arts With Honours (B.A. Hons), Modern Language And Business And Management (German)
The University Of Manchester
Year Of Study Abroad, German
Universität Innsbruck
FAQ
Frequently asked questions about Will Horrax
Quick answers generated from the profile data available on this page.
What company does Will Horrax work for?
Will Horrax works for Hotspex Media.
What is Will Horrax's role at Hotspex Media?
Will Horrax is listed as Director, Ad Operations at Hotspex Media.
What is Will Horrax's email address?
AeroLeads has found 1 work email signal at @cossette.com for Will Horrax at Hotspex Media.
Where is Will Horrax based?
Will Horrax is based in Toronto, Ontario, Canada while working with Hotspex Media.
What companies has Will Horrax worked for?
Will Horrax has worked for Hotspex Media, Porter Airlines Inc., Cossette Media, Mindshare, and Infectious Media Ltd.
How can I contact Will Horrax?
You can use AeroLeads to view verified contact signals for Will Horrax at Hotspex Media, including work email, phone, and LinkedIn data when available.
What schools did Will Horrax attend?
Will Horrax holds Bachelor Of Arts With Honours (B.A. Hons), Modern Language And Business And Management (German) from The University Of Manchester.
What skills is Will Horrax known for?
Will Horrax is listed with skills including Market Research, Public Relations, Marketing Communications, Copywriting, Marketing, Online Advertising, Sales, and Business Development.
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