Will is a freelance art director & designer based in Newcastle upon Tyne specialising in digital design, identity & branding, graphic design and illustration.Growing up with digital art & animation as welcome distractions to his industrial design schooling, Will found his passion for creating digital content naturally led to him pursuing a career in freelance design.Nowadays, with over a decade of experience behind him, Will relishes the eclectic mix of projects he’s involved with - whether he’s helping to build identities on & offline for start-ups or working with big brands & agencies on digital & graphic design projects including the likes of Lenor, Mini Cooper, Ariel, & Sage.An advocate of clean, user-friendly design & bold, iconic brands - Will’s keen eye for detail has always defined his work, giving him a deep understanding of the aesthetic requirements across all media.Driven by insight and characterised by simplicity, he delivers elegant, effective & unique creative design solutions. Dedicated to everything visual & engaging, cramming every pixel & bleeding every dot.