Through strong relationships with senior leaders across operations and corporate, I assist in the creation of new and efficient business processes as well as aligning market strategy for a B2B business, representing $1 billion in annual revenue. The key to success is in transforming strategies into actionable data, insights, plans and tactics. Key responsibilities include:- Develop, plan, execution and coordinate a marketing budget of over $5,000,000 annually;- Liaise with external agencies to deliver surveys and resulting strategy;- Conduct market research to better understand core and key product offerings and associated sales funnel;- Develop new tools and processes to ensure better client strategy and management.

Built Canada-wide marketing strategy and executing on projects for sales enablement, demand and lead generation, brand awareness and product development. Responsible for all marketing channels and tactics for a B2B business, representing $200M in annual revenue. Key accomplishments:- Develop, plan, and execute a marketing budget of $300,000 annually to drive 20% revenue growth over 2 years;- Delivered all creative, content and project management for brand-building Future Ready campaign in 2019, anchored by a premier thought leadership event for 300 guests;- Research, development, and communication of an exhaustive 3-horizon strategic plan for a $200 million business, including identification of key markets, services, clients, and their respective value propositions;- Mentor, train, evaluate direct reports at the manager and coordinator level, as well as with shared resources across marketing, communications, digital and design teams;- Deep industry knowledge across all markets, including energy, mining, power, property and buildings, environment, geomatics, transportation, land development and infrastructure;- Leading internal and external communications and marketing teams that resulted in the successful integration of 3 firms of over $1B in market value and 5,000 employees regionally.

Marketing and communication team leader representing business of over $300M in annual revenue across engineering and geomatics services. Delivered key national growth initiatives including promotional products, website development, and large event management.Key accomplishments:- Canadian website migration with a $100,000 project execution budget. Worked with global counterparts to deliver content creation, verification and build of 1000+ pages in two languages over a compressed 4-month timeline;- Managed re-brand and integration exercises across marketing, branding, communications, and business development activities. Integration included two corporate entities accounting for $300 million in annual revenue and 2,500 employees across Canada;- Content and event strategy, planning, project management and execution of a brand-building symposium that included internal and external speakers. Delivered under a budget $100,000, which was over 50% less than the cost of previous years’ events, with 75% more attendees.

- Market research, intelligence and dashboarding- Revenue analysis, forecasting and modeling- Sales and business development support- Process development and improvement- Website and social media growth strategy- Statistical analysis- Database construction and management