Will Hurley Email and Phone Number

IntroductionResearch oriented UX designer who works closely with end-users, data analysts and UX researchers to uncover problems, insights and opportunities. I have worked across surface (UI), structural (UX), strategic (UX/strategy) and blue sky (UX/CX research) design initiatives with clients in the health, insurance, retail, food, banking and entertainment sectors on large scale projects all the way down to 1-2 week POCs. I have worked on existing products encumbered by technical debt, and new products with no mandate. I have deep experience working within Agile working environments. I have worked as both a senior UI and UX designer as well as a lead and manager for designers of all levels.Current project: (9 months)Created a design execution strategy and roadmap for Australian bluechip companyRan a current state analysis of the flagship app and app ecosystemRan 15+ stakeholder interviews to understand business problemsRan a heuristic analysis for core usability issues to be addressedDeveloped customer journey map to identify pain points, opportunities, feasabilityWorked with strategic design initiatives to understand how they may work within the redesign of the current app.Developed a design language system for the flagship and app ecosystemCreated a fortnightly sprint cadence for the squadIntroduced shared design ownership to the squadLed and designed UX across Android/iOS appIntroduced version control for design assets Led UI design across both platformsDesigned UI for Android

Leading six UI and Interaction Designers. As well as designing and running major projects, my day-to-day consists of: • Providing design leadership on all ongoing projects• Developing design concepts for new business and key design accounts• Organizing design community engagement activities• Key driver of Outware’s Design innovation activitiesRight now I’m also working on design process documentation, refining the interview and recruitment process and attending a storytelling for influence course run by IDEO U.

National marketing campaigns - ad concept development, copywriting, art direction. E-commerce: Responsive web design, mobile design, A/B and multi-variate testing and user testing, email marketing.

Long form publishing - annual reports, research papers, publications. Advertising for major campaigns - outdoor, social, branding, direct mail, web design

• Managing junior, intern and freelance staff• Producing creative concepts based on a client brief.• Developing BTL and ATL advertising material.• Following strict Branding Guidelines when creating artwork.• Developing and Building new Brands.• Developing web-based concepts and ideas.• Creating press-ready files for production.• Working closely with other team members.• Regular Art direction, working closely with Project Managers.• Contributing to brainstorming sessions.• Involvment in all stages of the project.• Attending client meetings.• Presenting creative ideas to an audience.

• Producing creative concepts based on a client brief.• Developing and Building new Brands.• Developing web-based concepts and ideas.• Creating press-ready files for production.• Art direction and Project Management.• Involvement in all stages of the project.• Reporting to the client.• Attending client meetings.• Presenting creative ideas to the client.

• Producing creative concepts based on a client brief.• Developing BTL and ATL advertising material.• Following strict Branding Guidelines when creating artwork.• Developing and Building new Brands.• Creating press-ready files for production. • Working closely with other team members.• Reporting to Creative Director.

Front end Web Design