Business Analyst Intern
• Gathered and analyzed requirements data for products in the early stages of the product life cycle. • Established an APP competitor database using collected data. • Tracked website traffic and evaluated users’ behaviors to create a web editing plan. • Conducted customer surveys to gain insights on low Click-Thru-Rate (CTR) and wrote an ad-blocker whitelist instruction manual as a reference for developers. • Condensed survey reports and polished insights for article authors and management. Proposed projects and initiatives and predicted potential results, including: 60% growth in advertisement impressions and relative traffic to company affiliates. 10% increase in article traffic. 10% decrease in bounce rate. 6% rise in advertisement clicks.